---
title: "Butterfly Mold — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/butterfly-mold"
last_updated: "2026-08-09T23:24:50.245Z"
locale: en
meta:
description: "Niche score 49/100 · $54K/yr market · 139K searches/yr · $8.57 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $54K/yr market · 139K searches/yr · $8.57 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Butterfly Mold — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly mold**
**Skip it**
Prices mostly outside the sweet spot ($4.35–$15.95) — this niche doesn't clear our bar today.
Market size 13Growth 23Conversion 54Competition 80Returns 75Price range 8Avg price 24Brand share 95Review moat 82Quality gap 38
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****357.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.57**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 139K searches
**Price range**
**Bad****$4.35–$15.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, butterfly mold is a $54K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly mold market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$69K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**37%**
Top 20: 77%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**58%**
- Gegraterwa10% - HINZIC8% - Aswewamt8% - Tadonyny5% - JOERSH5% - Delidge5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/butterfly-mold/trend)
## **Top butterfly mold search terms**
- **butterfly mold**30K/yr+1.0%4.1% conv. - **butterfly silicone mold**28K/yr-6.0%3.2% conv. - **butterfly chocolate mold**18K/yr-6.8%5.5% conv. - **butterfly molds silicone**19K/yr-15.9%3.2% conv. - **butterfly resin mold**17K/yr-6.3%1.3% conv. - **butterfly molds**13K/yr+12.0%3.5% conv. - **butterfly molds for chocolate**6K/yr-6.7%3.6% conv. - **silicone butterfly mold**6K/yr-2.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/butterfly-mold/search-terms)
## **Top butterfly mold products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterfly Molds 4 Pcs Butterfly Chocolate Molds Mini Silicone Molds for Cake Decorating**Gegraterwa**$6.28**4.3★54 rev](https://www.amazon.com/dp/B0FCYMQVDJ) [2**HINZIC 3PCS Mini Butterfly Silicone Molds Polymer Clay DIY Crafts Grey**HINZIC**$7.73**4.7★176 rev](https://www.amazon.com/dp/B0CGLQ5KXR) [3**4 Pcs Butterfly Silicone Molds Mini Butterfly Fondant Mold Cute Soap Epoxy Resin Mold Sugarcraft Candy Chocolate Molds for Sugarcraft Cake Decorating**Aswewamt**$6.02**4.5★219 rev](https://www.amazon.com/dp/B0CQCGTKNQ) [4**Tadonyny Mini Butterfly Silicone Molds for Chocolate Gummy Candy Butterfly Mint Molds Ice Cube Molds with Scraper (butterfly)**Tadonyny**$10.50**4.7★858 rev](https://www.amazon.com/dp/B0BPY1MMFF) [5**JOERSH Mini Butterfly Silicone Fondant Mold 3Pcs**JOERSH**$8.16**4.6★729 rev](https://www.amazon.com/dp/B0F99DHNY7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FRUIID Butterfly Soap Molds Set of 2 6 Design Butterfly Shaped Mold**FRUIID**$8.93**31 rev4mo ago](https://www.amazon.com/dp/B0GV823GGJ) [**4 Pcs Butterfly Chocolate Molds Butterfly Silicone Resin Mold 3.54 inch Mini Silicone Molds for Cupcake Polymer Clay Soap Candy Fondant DIY Cake Decorating**Qiknird**$8.22**3 rev6mo ago](https://www.amazon.com/dp/B0GHVMFN21) [**WIKIMO Epoxy Resin Molds for Spring Butterfly Soft Silicone Molds Set of 3 Sizes Easter Silicone Molds for Resin Gypsum and Candle**wikimo**$8.81**33 rev7mo ago](https://www.amazon.com/dp/B0GCLLNN46) [**3 Pack Butterfly Silicone Molds 3D Butterfly Themed Baking Mold Butterfly Chocolate Candy Mold for Cake Dessert Candy Mousse Pastry Chocolate Cupcake Topper Jelly Pudding Ice Cube Handmade Soap candle**LLPMutu**$10.51**10 rev8mo ago](https://www.amazon.com/dp/B0G3P2GW6B) [**Butterfly Resin Molds Silicone Mold for Epoxy Resin Casting**BDYLYS**$8.42**117 rev8mo ago](https://www.amazon.com/dp/B0G3GZ4JLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRUIID Butterfly Soap Molds Set of 2 6 Design Butterfly Shaped Mold**FRUIID**$8.93**4.5★**▲ 215%**](https://www.amazon.com/dp/B0GV823GGJ) [**4 Pcs Butterfly Chocolate Molds Butterfly Silicone Resin Mold 3.54 inch Mini Silicone Molds for Cupcake Polymer Clay Soap Candy Fondant DIY Cake Decorating**Qiknird**$8.22**5.0★**▲ 214%**](https://www.amazon.com/dp/B0GHVMFN21) [**3 Pack Butterfly Silicone Molds 3D Butterfly Themed Baking Mold Butterfly Chocolate Candy Mold for Cake Dessert Candy Mousse Pastry Chocolate Cupcake Topper Jelly Pudding Ice Cube Handmade Soap candle**LLPMutu**$10.51**4.9★**▲ 110%**](https://www.amazon.com/dp/B0G3P2GW6B) [**Mini Butterfly Silicone Molds 72 Cavities Small Silicone Butterflies Molds Small Wax-Melt Molds Butterfly Baking Molds Ice-Cube Tray for Homemade Cake Decorations/Snack Biscuits**Kryslanix**$8.21**4.5★**▲ 77%**](https://www.amazon.com/dp/B0F7LB2K61) [**WIKIMO Epoxy Resin Molds for Spring Butterfly Soft Silicone Molds Set of 3 Sizes Easter Silicone Molds for Resin Gypsum and Candle**wikimo**$8.81**4.8★**▲ 58%**](https://www.amazon.com/dp/B0GCLLNN46)
**~~View all trending →~~**
## **What buyers say about butterfly mold**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Ease of use”*
**Quality-Overall**14%
*“I like the two-dimensional quality of it”*
**Size-Overall**9%
*“Just the right size”*
**Ease Of Cleaning**7%
*“easy to clean up after”*
**Value For Money**6%
*“Great Deal”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**5%
*“have a cute design”*
**Material Quality**4%
*“with materials that appear durable enough for regular use”*
**Durability**3%
*“They feel really durable”*
**Shape/Style**3%
*“Such a lovely shape”*
### **What buyers complain about **
**Size-Overall**29%
*“as the butterflies are a tad too big for my tins”*
**Quality-Overall**10%
*“Horrible quality”*
**Advertised Vs Actual Product**10%
*“False Advertising”*
**Strength**6%
*“wing edges breaking during demolding”*
**Product Condition**5%
*“Resin”*
**Functionality-Overall**5%
*“that wont work”*
**Thickness**3%
*“The silicone is thick”*
**Color**2%
*“FYI the purple one is smaller than the pink”*
**Design-Overall**1%
*“The designs were different”*
### **Top return reasons **
**Size-Overall**69%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Functionality-Overall**4%
**Thickness**3%
**Material Quality**2%
**Thin**2%
**Durability**1%
**Quality-Overall**1%
**Strength**1%
## **Common questions**
- **Is butterfly mold profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the butterfly mold niche?**
- 44 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in butterfly mold?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- **When does demand for butterfly mold peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the butterfly mold niche?**
- Listings span $4.35–$15.95; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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