---
title: "Butterfly Comforter — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/butterfly-comforter"
last_updated: "2026-08-06T16:07:43.015Z"
locale: en
meta:
description: "Niche score 48/100 · $44K/yr market · 179K searches/yr · $43.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $44K/yr market · 179K searches/yr · $43.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Comforter — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly comforter**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 7Competition 89Returns 72Price range 58Avg price 95Brand share 95Review moat 58Quality gap 25
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$43.02**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,173.41**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$20.11–$158.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 179K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly comforter is a $44K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly comforter market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**37%**
Top 20: 82%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**58%**
- Mooreeke10% - Pamnest8% - Amazon Basics8% - Yogeneg5% - ARTALL5% - Intelligent Design5%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -10.5% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/butterfly-comforter/trend)
## **Top butterfly comforter search terms**
- **butterfly comforter set**23K/yr-27.9%0.3% conv. - **butterfly comforter**26K/yr-11.6%0.4% conv. - **butterfly quilt**19K/yr+6.2%0.3% conv. - **butterfly bedding**17K/yr+37.5%0.3% conv. - **butterfly bedding set**27K/yr-38.3%0.3% conv. - **butterfly twin bedding set**13K/yr-0.1%1.3% conv. - **butterfly comforter set queen**14K/yr+9.1%0.6% conv. - **butterfly queen comforter set**7K/yr-10.8%0.3% conv. - **butterfly bedding twin**5K/yr+49.2%0.7% conv. - **twin butterfly bedding set**7K/yr-4.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/butterfly-comforter/search-terms)
## **Top butterfly comforter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8784%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pamnest Comforter Set Twin Size Pink Blue Butterfly 5 Pcs Bedding for Kids and Adults Purple Colorful Rainbow Bed Sheet Sets with Fitted Sheet Pillowcase & Sham**Pamnest**$40.06**4.8★291 rev](https://www.amazon.com/dp/B0DPVNRK4K) [2**Amazon Basics 5-Piece Soft Microfiber Kids Bed-in-a-Bag Bedding Set with Comforter Sheets Sham and Pillowcase Twin Butterfly Friends**Amazon Basics**$31.96**4.8★24,339 rev](https://www.amazon.com/dp/B0835J5MRW) [3**Wake In Cloud - Butterfly Bedding Set for Girls Cute Colorful Butterfly Flowers Floral Comforter Set with Sheets 5 Pieces Kids Bed in a Bag Pink Twin Size**Wake In Cloud**$34.93**4.6★53 rev](https://www.amazon.com/dp/B0CNVJMLHZ) [4**Mooreeke Twin Size Comforter Sets for Girls Kids 6 Pieces Bed in a Bag Flower Butterfly Bedding Comforter Sheet Set with Shams and Decorative Toy Pillow Ultral Soft Microfiber Kids Bed Set**Mooreeke**$37.81**4.6★1,255 rev](https://www.amazon.com/dp/B0D7HFST9M) [5**Intelligent Design Kids Rio Full/Queen Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 4pcs**Intelligent Design**$78.49**4.8★407 rev](https://www.amazon.com/dp/B0FL2G4GYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geniospin Twin Comforter Set for Girls - 5 Pieces Butterfly Pink Bedding Set Floral Bed in a Bag with Comforter Sheets Pillowcase & Sham All Season Kids Bed Set**Geniospin**$40.93**27 rev2mo ago](https://www.amazon.com/dp/B0GTZFG227) [**Intelligent Design Kids Rio Twin Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 3pcs**Intelligent Design**$73.48**407 rev8mo ago](https://www.amazon.com/dp/B0G2RYW5QS) [**AMBERSPACE Twin XL Comforter Set for Girls Butterfly Botanical Flowers Bedding Set All Season Kids Bed in a Bag Dorm 5 Pieces with Sheets Pillowcase & Sham**AMBERSPACE**$52.53**205 rev8mo ago](https://www.amazon.com/dp/B0FP4FBR21) [**Intelligent Design Kids Rio Full/Queen Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 4pcs**Intelligent Design**$78.49**407 rev11mo ago](https://www.amazon.com/dp/B0FL2G4GYC) [**Mooreeke Floral Full Size Comforter Sets Butterfly and Botanical Patterned Bedding for All Seasons 3-Piece Vintage Bed in a Bag with Fluffy Quilted Reversible Comforter & 2 Pillow Shams**Mooreeke**$31.18**933 rev11mo ago](https://www.amazon.com/dp/B0FKTBJ9QG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Geniospin Twin Comforter Set for Girls - 5 Pieces Butterfly Pink Bedding Set Floral Bed in a Bag with Comforter Sheets Pillowcase & Sham All Season Kids Bed Set**Geniospin**$40.93**4.4★**▲ 338%**](https://www.amazon.com/dp/B0GTZFG227) [**AMBERSPACE Twin XL Comforter Set for Girls Butterfly Botanical Flowers Bedding Set All Season Kids Bed in a Bag Dorm 5 Pieces with Sheets Pillowcase & Sham**AMBERSPACE**$52.53**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FP4FBR21) [**Intelligent Design Kids Rio Twin Comforter Set Girls Reversible Tufted Chenille Bedding with Pastel Purple Butterflies and Pink Dot 3pcs**Intelligent Design**$73.48**4.8★**▲ 161%**](https://www.amazon.com/dp/B0G2RYW5QS) [**Mooreeke Floral Full Size Comforter Sets Butterfly and Botanical Patterned Bedding for All Seasons 3-Piece Vintage Bed in a Bag with Fluffy Quilted Reversible Comforter & 2 Pillow Shams**Mooreeke**$31.18**4.5★**▲ 132%**](https://www.amazon.com/dp/B0FKTBJ9QG) [**Mooreeke Kids Twin Comforter Sets for Girls 6 Pieces Butterfly Purple Bedding Set for Teens Soft Microfiber Kids Bed in A Bag with Comforter Sheet Set Shams and Decorative Toy Pillow All Season**Mooreeke**$35.76**4.5★**▲ 43%**](https://www.amazon.com/dp/B09GX6ZLJS)
**~~View all trending →~~**
## **What buyers say about butterfly comforter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Nice quality vivid”*
**Color**13%
*“colors are perfect”*
**Comfort-Overall**12%
*“It feels decently”*
**Soft Feel**10%
*“So soft and comfortable on my bed”*
**Value For Money**7%
*“Worth it”*
**Size-Overall**6%
*“Fit the bed great”*
**Advertised Vs Actual Product**4%
*“just what I wanted”*
**Weight Light**4%
*“Lightweight”*
**Warmth**4%
*“Comfortable and warm”*
**Washability**3%
*“Washes up great”*
### **What buyers complain about **
**Thickness**9%
*“That its not very thick”*
**Color**8%
*“It didn't go with the colors she was wanting for that room”*
**Size-Overall**8%
*“i thought it may be small”*
**Material Quality**7%
*“Cheap materials”*
**Durability**6%
*“Fell apart at the seems in the first wash”*
**Quality-Overall**6%
*“Comforter is poor quality”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Value For Money**4%
*“waste of money”*
**Comfort-Overall**3%
*“Not super comfortable”*
**Washability**3%
*“when I washed it all the batting bunched up inside”*
### **Top return reasons **
**Size-Overall**32%
**Color**16%
**Material Quality**13%
**Advertised Vs Actual Product**8%
**Thin**4%
**Value For Money**3%
**Comfort-Overall**3%
**Quality-Overall**3%
**Stitch/Finish/Polish**2%
**Display Colors**2%
## **Common questions**
- **Is butterfly comforter profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 78 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the butterfly comforter niche?**
- 44 brands and 49 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in butterfly comforter?**
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 2.1%.
- **When does demand for butterfly comforter peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the butterfly comforter niche?**
- Listings span $20.11–$158.22; the average listing price is $43.02 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.
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