---
title: "Butterfly Blanket — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/butterfly-blanket"
last_updated: "2026-08-10T17:20:48.903Z"
locale: en
meta:
description: "Niche score 52/100 · $51K/yr market · 161K searches/yr · $20.76 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $51K/yr market · 161K searches/yr · $20.76 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Blanket — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly blanket**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 24Conversion 19Competition 92Returns 64Price range 84Avg price 89Brand share 96Review moat 73Quality gap 25
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.66–$53.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****575.16**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 161K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly blanket is a $51K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly blanket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,740**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**33%**
Top 20: 73%
**Top-5 click share**
**23%**
Top 20: 58%
**Open market**
**62%**
- GIOKARNNA9% - MSGKV7% - BirthdayOnline6% - Peopleareok6% - MASLEK6% - wowpull5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -1.6% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/butterfly-blanket/trend)
## **Top butterfly blanket search terms**
- **butterfly blanket**79K/yr-0.8%1.4% conv. - **butterfly throw blanket**29K/yr+1.2%1.2% conv. - **butterfly blanket for women**21K/yr-9.5%1.8% conv. - **butterfly blanket for girls**10K/yr-6.4%2.2% conv. - **purple butterfly blanket**8K/yr+4.1%2.1% conv. - **butterfly throw**7K/yr+8.4%1.9% conv. - **butterfly blankets**7K/yr-11.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/butterfly-blanket/search-terms)
## **Top butterfly blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MASLEK Purple Butterfly Floral Blanket Soft Flannel Throw with Inspirational Quote Cozy Gift for Women Girls Bedroom Living Room Home 50x60 Inch**MASLEK**$22.72**4.8★31 rev](https://www.amazon.com/dp/B0FSF3CJCL) [2**MSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor**MSGKV**$29.26**4.7★2,397 rev](https://www.amazon.com/dp/B0FW9VDPLC) [3**Peopleareok Purple Fleece Butterfly Blanket for Couch Sofa Bed 3D Butterfly Jacquard Decorative Throw Blankets Soft Fuzzy Flannel Blanket Suitable for All Seasons(6080 Purple)**Peopleareok**$24.19**4.6★107 rev](https://www.amazon.com/dp/B0D223G41Z) [4**Butterfly - Themed Soft Flannel Blanket Lightweight Decor for Home Great Gift for All Seasons for Women Girls and Lovers of Butterflies (50x60)**BirthdayOnline**$16.11**4.7★69 rev](https://www.amazon.com/dp/B0DSFZN7HH) [5**Butterfly Blanket Beautiful Butterfly Throw Blanket Ultra Soft Blankets Lightweight Cozy for Bed Couch Sofa 50x40**DRCBF**$21.68**4.5★933 rev](https://www.amazon.com/dp/B09WJZ6ZYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor**MSGKV**$29.26**2,397 rev9mo ago](https://www.amazon.com/dp/B0FW9VDPLC) [**MSGKV Boho Throw Blanket for Bed Cotton Butterfly Twin Size Couch Blanket 60x80 Muslin Summer Breathable All Seasons Lightweight Farmhouse Blankets**MSGKV**$39.35**2,397 rev9mo ago](https://www.amazon.com/dp/B0FWBH64NX) [**MASLEK Purple Butterfly Floral Blanket Soft Flannel Throw with Inspirational Quote Cozy Gift for Women Girls Bedroom Living Room Home 50x60 Inch**MASLEK**$22.72**31 rev9mo ago](https://www.amazon.com/dp/B0FSF3CJCL) [**Betsey Johnson - Blanket Buttery-Soft Throw Blanket for Couch or Bed Boldly Plush & Oversized Bedding (Butterfly Rainbow Purple 50 x 70)**Betsey Johnson**$28.31**2,335 rev9mo ago](https://www.amazon.com/dp/B0FS3CMPDW) [**Butterfly Blanket Gifts for Women Girls Soft Flannel Butterfly Throw Blanket Butterflies Gifts for Birthday Decoration Bedroom Decor 50 x 40**YEEFLOW**$13.65**82 rev10mo ago](https://www.amazon.com/dp/B0FP5HWX2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow in The Dark Butterfly Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Butterfly**Mewkou**$31.90**4.7★**▲ 254%**](https://www.amazon.com/dp/B0D9QN5F4Z) [**Butterfly Blanket Gifts for Women Girls Soft Flannel Butterfly Throw Blanket Butterflies Gifts for Birthday Decoration Bedroom Decor 50 x 40**YEEFLOW**$13.65**4.7★**▲ 195%**](https://www.amazon.com/dp/B0FP5HWX2P) [**Betsey Johnson - Blanket Buttery-Soft Throw Blanket for Couch or Bed Boldly Plush & Oversized Bedding (Butterfly Rainbow Purple 50 x 70)**Betsey Johnson**$28.31**4.8★**▲ 180%**](https://www.amazon.com/dp/B0FS3CMPDW) [**MSGKV Boho Throw Blanket for Couch Cotton Butterfly Blanket 50x60 Sofa Chair Blankets All Seasons Muslin Summer Breathable Lightweight Farmhouse Blankets Home Decor**MSGKV**$29.26**4.7★**▲ 146%**](https://www.amazon.com/dp/B0FW9VDPLC) [**MSGKV Boho Throw Blanket for Bed Cotton Butterfly Twin Size Couch Blanket 60x80 Muslin Summer Breathable All Seasons Lightweight Farmhouse Blankets**MSGKV**$39.35**4.7★**▲ 136%**](https://www.amazon.com/dp/B0FWBH64NX)
**~~View all trending →~~**
## **What buyers say about butterfly blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“It's soft”*
**Color**15%
*“Vivid colors”*
**Quality-Overall**10%
*“The stitching, material and pattern are high quality”*
**Gifting Purpose**7%
*“Great gift idea”*
**Warmth**6%
*“it keeps you very warm”*
**Size-Overall**5%
*“Good size”*
**Value For Money**5%
*“Worth it”*
**Comfort-Overall**4%
*“Very comfy”*
**Weight Light**4%
*“Lightweight and beautiful”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Thickness**20%
*“Needed to be a bit thicker”*
**Size-Overall**17%
*“Comes in different sizes”*
**Quality-Overall**6%
*“Not good quality, very thin and small dont waist your money”*
**Color**5%
*“the actual color is darker”*
**Thin**4%
*“Thin”*
**Value For Money**3%
*“Too expensive”*
**Brightness/Shine/Glow**2%
*“Barely glow and the spots what did was thin spots”*
**Hard Feel**2%
*“Not as soft”*
**Warmth**2%
*“It's not warm enough for a nap or to keep you warm”*
**Smell**2%
*“Old Scent”*
### **Top return reasons **
**Size-Overall**31%
**Color**14%
**Thin**14%
**Material Quality**14%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**2%
**Thickness**2%
**Display Colors**2%
**Soft Feel**1%
## **Common questions**
- **Is butterfly blanket profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 77 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the butterfly blanket niche?**
- 61 brands and 66 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in butterfly blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.
- **When does demand for butterfly blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the butterfly blanket niche?**
- Listings span $8.66–$53.12; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.
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