---
title: "Butterfly Birthday Party Supplies — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/butterfly-birthday-party-supplies"
last_updated: "2026-08-06T20:18:30.111Z"
locale: en
meta:
description: "Niche score 53/100 · $42K/yr market · 104K searches/yr · $15.23 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $42K/yr market · 104K searches/yr · $15.23 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Birthday Party Supplies — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly birthday party supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Market size 11Growth 40Conversion 33Competition 86Returns 75Price range 61Avg price 76Brand share 94Review moat 60Quality gap 23
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.23**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.06–$30.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,114.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$42K**
$42K/yr · 104K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly birthday party supplies is a $42K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly birthday party supplies market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#861**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**41%**
Top 20: 82%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**56%**
- LINHAXM18% - Roetyce7% - Gatherfun6% - AKURIEEY5% - cocomigo4% - DMIGHT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/butterfly-birthday-party-supplies/trend)
## **Top butterfly birthday party supplies search terms**
- **butterfly theme birthday decorations**31K/yr+10.0%1.5% conv. - **butterfly birthday party supplies**31K/yr+8.2%2.3% conv. - **butterfly party supplies**16K/yr+20.6%1.7% conv. - **pink butterfly birthday decorations**10K/yr+1.1%1.9% conv. - **butterfly birthday party decorations**8K/yr+15.1%1.4% conv. - **butterfly birthday party**5K/yr+50.1%2.1% conv. - **butterfly birthday decorations for girls**4K/yr-2.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/butterfly-birthday-party-supplies/search-terms)
## **Top butterfly birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterfly Birthday Decorations Girls Birthday Supplies - Plates Napkins Cups Cutlery Cake & Cupcake Toppers Banner Hanging Swirls Tablecloth Balloons for Butterfly Party Decorations Serve 20**LINHAXM**$22.69**4.6★461 rev](https://www.amazon.com/dp/B0F1CQFB11) [2**178 PCS Butterfly Birthday Party Supplies Disposable Paper Plates Napkins Cups Cutlery Tablecloth Banner and Hanging Swirl for Butterfly Birthday Decorations Serves 25**LINHAXM**$20.47**4.8★543 rev](https://www.amazon.com/dp/B0CZCXF873) [3**Roetyce Butterfly Birthday Decorations Purple Happy Birthday Banner Backdrop Balloons Hanging Swirls Cake Topper for Home Party Girls Women Butterfly Themed Party Suppiles Photo Background**Roetyce**$19.77**4.7★190 rev](https://www.amazon.com/dp/B0DZH1D8YX) [4**cocomigo 196 Pieces Butterfly Birthday Decor Includes Butterfly Plates & Napkins Set Banner Hanging Tablecloth Cupcake Topper Balloon Table Decor for Girls Butterfly Party Decors Serves 25**cocomigo**$25.48**4.8★66 rev](https://www.amazon.com/dp/B0DZ2CNQ4Z) [5**Gatherfun Butterfly Birthday Party Supplies: Butterfly Decorations with 2 PCS Disposable Plastic Tablecloths for Kids Birthday Party Decorations Size 54x 108**Gatherfun**$8.59**4.8★1,002 rev](https://www.amazon.com/dp/B0DM8LRPVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**138PCS Butterfly Plates Napkins Girls Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Dinnerware Sets Butterfly Themed Birthday Decorations Serve 24 Guests**ZHBZPTY**$19.54**9 rev5mo ago](https://www.amazon.com/dp/B0GLGCX4S6) [**282pcs Pink Butterfly Birthday Decorations for Girl All-in-one Set with Pink Butterfly Balloon Arch Tableware Backdrop Tablecloth Balloon Box Butterfly Sticker Cupcake Topper Etc. Serves 25**Fexivo**$29.64**265 rev11mo ago](https://www.amazon.com/dp/B0FN7SVW5Z) [**Butterfly Party Supplies for 24 Guests 96 Pcs Pink Butterfly Disposable Party Tableware Set with Plates Napkins and Forks Birthday Decorations for Girls Baby Shower & Spring Party**Kmjuix**$13.69**46 rev11mo ago](https://www.amazon.com/dp/B0FMY5WRX9) [**Pink and Purple Butterfly Balloon Arch Garland Kit Big Butterfly Decorations Birthday Baby Shower Wedding Fiesta Party Decorations for Girls**Berchaoki**$10.86**103 rev1y ago](https://www.amazon.com/dp/B0F3X471ZC) [**Roetyce Butterfly Birthday Decorations Girls Pink Happy Birthday Banner Backdrop Balloons Hanging Swirls Cake Topper Kit for Home Party Women Butterfly Themed Party Suppiles Photo Background**Roetyce**$19.69**190 rev1y ago](https://www.amazon.com/dp/B0F8J471RH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**138PCS Butterfly Plates Napkins Girls Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Dinnerware Sets Butterfly Themed Birthday Decorations Serve 24 Guests**ZHBZPTY**$19.54**4.7★**▲ 216%**](https://www.amazon.com/dp/B0GLGCX4S6) [**6 Pieces 39 Inches Butterfly Balloons - Large Gradient Butterflies Foil Mylar Balloons for Birthdays Garden Spring Decorations Butterfly-Themed Events Baby Shower and Wedding Party Supplies**Broeify**$7.13**4.4★**▲ 87%**](https://www.amazon.com/dp/B0D5PHB39N) [**Butterfly Party Supplies for 24 Guests 96 Pcs Pink Butterfly Disposable Party Tableware Set with Plates Napkins and Forks Birthday Decorations for Girls Baby Shower & Spring Party**Kmjuix**$13.69**4.7★**▲ 82%**](https://www.amazon.com/dp/B0FMY5WRX9) [**Butterfly Birthday Party Supplies Disposable Paper Plates Napkins Cups Tablecloth and Banner for Butterfly Girl Party Birthday Decorations Serve 25**Gatherfun**$22.82**4.8★**▲ 51%**](https://www.amazon.com/dp/B0BJKW8FY5) [**Pink and Purple Butterfly Birthday Decorations with Pastel Pink Dusty Purple Sand White Foil Balloons Fringe Curtain Happy Birthday Banner for Butterfly Party Decorations for Women**Leraqertra**$9.00**4.4★**▲ 45%**](https://www.amazon.com/dp/B0DY75TKF4)
**~~View all trending →~~**
## **What buyers say about butterfly birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good variety”*
**Color**13%
*“The colors are very pretty”*
**Advertised Vs Actual Product**10%
*“As described”*
**Value For Money**9%
*“Great deal”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**6%
*“the designs are elegant”*
**Assembly/Installation**4%
*“was easy to put together”*
**Durability**4%
*“They held up well”*
**Size-Overall**3%
*“this product is perfect size”*
**Brightness/Shine/Glow**3%
*“So cute they glow”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“Does not stick”*
**Quality-Overall**13%
*“the quality is also so cheap”*
**Advertised Vs Actual Product**8%
*“not at all as pictured”*
**Size-Overall**8%
*“The magnets are super tiny”*
**Durability**5%
*“It broke on me 3 different times”*
**Assembly/Installation**4%
*“they were tearing while trying to put them together”*
**Strength**4%
*“extremely fragile”*
**Color**3%
*“not a pretty pale pink”*
**Inflation/Deflation**3%
*“3 didn't stay inflated”*
**Value For Money**3%
*“Wish it didnt cost so much though”*
### **Top return reasons **
**Size-Overall**29%
**Color**12%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**9%
**Quality-Overall**5%
**Material Quality**3%
**Defective Material/Parts**3%
**Strength**3%
**Display Colors**2%
## **Common questions**
- **Is butterfly birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the butterfly birthday party supplies niche?**
- 39 brands and 42 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in butterfly birthday party supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- **When does demand for butterfly birthday party supplies peak?**
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the butterfly birthday party supplies niche?**
- Listings span $5.06–$30.73; the average listing price is $15.23 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.
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