---
title: "Search terms — but did you document it - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/but-did-you-document-it/search-terms"
last_updated: "2026-08-10T17:22:25.640Z"
locale: en
meta:
  description: "Niche score 45/100 · $37K/yr market · 132K searches/yr · $9.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 45/100 · $37K/yr market · 132K searches/yr · $9.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — but did you document it - Flapen"
---

# **but did you document it**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 17Conversion 38Competition 74Returns 94Price range 18Avg price 29Brand share 90Review moat 84Quality gap 19

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****318.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.42**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$5.17–$17.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-16.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$37K**

$37K/yr · 132K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms