---
title: "Burnt Orange Throw Pillows — $311K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burnt-orange-throw-pillows"
last_updated: "2026-08-10T03:09:10.159Z"
locale: en
meta:
description: "Niche score 52/100 · $311K/yr market · 1.2M searches/yr · $15.24 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $311K/yr market · 1.2M searches/yr · $15.24 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burnt Orange Throw Pillows — $311K/yr Amazon US Niche (2026) - Flapen"
---
# **burnt orange throw pillows**
**Worth a look**
Shows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Market size 52Growth 22Conversion 21Competition 85Returns 70Price range 65Avg price 76Brand share 79Review moat 22Quality gap 27
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.24**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.56–$28.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$311K**
$311K/yr · 1.2M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,168.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, burnt orange throw pillows is a $311K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burnt orange throw pillows market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$381K–$457K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**56%**
Top 20: 85%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**40%**
- MIULEE27% - GriNeed10% - Fancy Homi10% - ZWJD5% - Lussena3% - All Smiles3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burnt-orange-throw-pillows/trend)
## **Top burnt orange throw pillows search terms**
- **burnt orange throw pillows**208K/yr-17.1%1.4% conv. - **orange throw pillows**143K/yr+6.2%1.1% conv. - **terracotta throw pillows**87K/yr+1.8%1.1% conv. - **orange pillow covers**112K/yr-8.1%1.3% conv. - **orange pillows**89K/yr-13.0%1.1% conv. - **terracotta pillow covers**68K/yr-10.2%1.0% conv. - **rust pillow covers**65K/yr-0.0%1.4% conv. - **burnt orange pillow covers**103K/yr-0.7%1.5% conv. - **rust throw pillows**45K/yr+5.0%1.4% conv. - **orange pillow**41K/yr+16.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burnt-orange-throw-pillows/search-terms)
## **Top burnt orange throw pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$12K6%$19K8%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Burnt Orange Chenille Pillow Covers for Sofa Living Room Fall Home Decor Solid Dyed Pillow Cases**MIULEE**$11.45**4.6★6,327 rev](https://www.amazon.com/dp/B0BWTJ212L) [2**Fancy Homi 2 Packs Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Farmhouse Fall Home Decor Soft Corss Corduroy Patchwork Textured Terracotta Accent Cushion Case 45x45 cm**Fancy Homi**$9.74**4.7★6,679 rev](https://www.amazon.com/dp/B0C3B5BZ5Y) [3**GriNeed Fall Orange Throw Pillow Covers Decorative Velvet Set of 2 18x18 Inch Pillow Covers Soft Burnt Orange Pillowcases for Couch Sofa Bed Living Room Farmhouse Boho Decor Accent Cushion Covers**GriNeed**$9.35**4.6★2,198 rev](https://www.amazon.com/dp/B0CJ8T8F3S) [4**MIULEE Fall Rust Boho Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Terracotta Farmhouse Earth Tones Home Decor Soft Corss Corduroy Patchwork Textured Cushion Cases**MIULEE**$8.51**4.5★2,951 rev](https://www.amazon.com/dp/B0D14RMSRQ) [5**Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.13**4.6★1,658 rev](https://www.amazon.com/dp/B0DPLYNHK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIULEE Pack of 2 Thick Textured Couch Throw Pillow Covers 18x18 Rust Terracotta Fall Decorative Pillow Covers Neutral Linen Cushion Cases for Sofa Bed Modern Farmhouse Home Decor No Filling**MIULEE**$21.05**300 rev10mo ago](https://www.amazon.com/dp/B0FLPQRV9H) [**MIULEE Boho Farmhouse Terra Cotta Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Fall Cushion Covers Soft Corduroy Home Decor for Couch Bed Sofa Living Room**MIULEE**$28.75**3,987 rev11mo ago](https://www.amazon.com/dp/B0FKGQJH15) [**All Smiles Rust Faux Fur Decorative Throw Pillow Covers 18x18 Set of 2**All Smiles**$13.05**747 rev1y ago](https://www.amazon.com/dp/B0F6SZM8BM) [**HOSHEN HOME Decorative Throw Pillow Covers 18x18 Inch Pack of 2 Orange Chenille Soft Pillow Covers with Stitched Edge Farmhouse Neutral Euro Decorative Pillows for Bed Couch Sofa Home Decor**HOSHEN HOME**$9.07**34 rev1y ago](https://www.amazon.com/dp/B0F52X1DCM) [**GriNeed Throw Pillow Covers Rust Set of 2 18x18 Inch Pillow Covers Soft Velvet Fall Decorative Cases for Couch Sofa Bed Home Boho Decor Modern Farmhouse Cushion Covers**GriNeed**$12.98**2,198 rev1y ago](https://www.amazon.com/dp/B0F4X26Q1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket**Lussena**$14.13**4.6★**▲ 173%**](https://www.amazon.com/dp/B0DPLYNHK5) [**Foindtower Set of 2 Decorative Neutral Floral Print Throw Pillow Covers Vintage Farmhouse Cushion Covers Boho Home Decor for Sofa Chair Couch Bedroom Living Room 1818 Inch Light Orange Brown**Foindtower**$20.11**4.6★**▲ 142%**](https://www.amazon.com/dp/B0DGP36J5B) [**MIULEE Boho Farmhouse Terra Cotta Throw Pillow Covers 18x18 Inch Set of 4 Mordern Nordic Fall Cushion Covers Soft Corduroy Home Decor for Couch Bed Sofa Living Room**MIULEE**$28.75**4.6★**▲ 97%**](https://www.amazon.com/dp/B0FKGQJH15) [**GriNeed Throw Pillow Covers Rust Set of 2 18x18 Inch Pillow Covers Soft Velvet Fall Decorative Cases for Couch Sofa Bed Home Boho Decor Modern Farmhouse Cushion Covers**GriNeed**$12.98**4.6★**▲ 94%**](https://www.amazon.com/dp/B0F4X26Q1V) [**Hexagram Throw Pillow Covers 18x18 Burnt Orange Decor Throw Pillows Outdoor**Hexagram**$9.64**4.4★**▲ 92%**](https://www.amazon.com/dp/B097HQ4FHF)
**~~View all trending →~~**
## **What buyers say about burnt orange throw pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“Soft and Fluffy”*
**Color**14%
*“Color is accurate”*
**Quality-Overall**14%
*“Beautiful quality”*
**Cushion**7%
*“The cushion is not bad”*
**Value For Money**6%
*“Great deal”*
**Size-Overall**6%
*“Fit good”*
**Comfort-Overall**5%
*“Very Comfortable”*
**Fluffiness**5%
*“Fluffy and soft”*
**Advertised Vs Actual Product**4%
*“As described”*
**Material Quality**3%
*“Material is durable”*
### **What buyers complain about **
**Thickness**12%
*“a scratch thin material”*
**Quality-Overall**11%
*“Complete Garbage”*
**Size-Overall**8%
*“Super small”*
**Color**7%
*“Color is off”*
**Fluffiness**7%
*“Not full and fluffy”*
**Advertised Vs Actual Product**6%
*“looks nothing like the picture”*
**Value For Money**4%
*“Amazon is a few dollars cheaper”*
**Cushion**3%
*“its not very padded”*
**Durability**2%
*“break easy”*
**Shape/Style**2%
*“understuffed with empty corners so cannot hold square shape or fully fill out an 18 pillowcase”*
### **Top return reasons **
**Color**37%
**Size-Overall**31%
**Advertised Vs Actual Product**6%
**Cushion**4%
**Material Quality**4%
**Display Colors**4%
**Quality-Overall**2%
**Value For Money**2%
**Fluffiness**1%
**Thin**1%
## **Common questions**
- **Is burnt orange throw pillows profitable to sell on Amazon United States?**
- The niche generates $311K/yr across 72 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the burnt orange throw pillows niche?**
- 43 brands and 49 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in burnt orange throw pillows?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for burnt orange throw pillows peak?**
- Demand peaks in Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the burnt orange throw pillows niche?**
- Listings span $7.56–$28.75; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 9,168 reviews — the moat a new listing must climb.
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