---
title: "Burgundy Throw Pillows — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-throw-pillows"
last_updated: "2026-08-10T03:59:24.469Z"
locale: en
meta:
description: "Niche score 53/100 · $145K/yr market · 634K searches/yr · $17.24 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $145K/yr market · 634K searches/yr · $17.24 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Throw Pillows — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy throw pillows**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 31Growth 35Conversion 17Competition 89Returns 77Price range 72Avg price 81Brand share 90Review moat 24Quality gap 25
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.24**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.73–$36.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$145K**
$145K/yr · 634K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,734.99**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, burgundy throw pillows is a $145K/yr Amazon United States market (634K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy throw pillows market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$172K–$216K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**26%**
Top 20: 57%
**Open market**
**50%**
- DEZENE14% - MIULEE13% - FUTEI7% - Jeneoo6% - Teieas6% - HWY 505%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +8.0% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-throw-pillows/trend)
## **Top burgundy throw pillows search terms**
- **burgundy throw pillows**114K/yr+22.6%0.9% conv. - **burgundy pillow covers**156K/yr+6.3%0.9% conv. - **burgundy pillows**49K/yr+7.0%0.8% conv. - **maroon throw pillows**27K/yr+24.2%1.1% conv. - **burgundy throw pillow**21K/yr+36.9%0.6% conv. - **burgundy pillow**21K/yr+31.4%0.5% conv. - **maroon pillow covers**26K/yr+13.1%0.9% conv. - **burgundy throw pillows for couch**19K/yr-30.7%1.0% conv. - **burgundy throw pillow covers**25K/yr-10.8%1.3% conv. - **burgundy velvet pillow covers**24K/yr+59.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-throw-pillows/search-terms)
## **Top burgundy throw pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 2 Burgundy Corduroy Decorative Pillow Covers 18x18 Inch Soft Boho Striped Throw Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed**MIULEE**$14.54**4.5★9,774 rev](https://www.amazon.com/dp/B0C7QQXW61) [2**DEZENE Throw Pillow Covers 18x18 Wine Red: Pack of 2 Cozy Soft Velvet Square Modern Luxury Decorative Throw Pillow Cases for Christmas Sofa Couch Living Room Bed Home Decor**DEZENE**$12.54**4.6★34,476 rev](https://www.amazon.com/dp/B08BG275CZ) [3**Teieas Round Pillows Velvet Pleated Circle Pillow Chair Cushion Floor Pillows Home Decorations for Home Couch Chair Bed Car Burgundy**Teieas**$21.59**4.6★3,351 rev](https://www.amazon.com/dp/B0995JBYD7) [4**Smile of hope Pack of 2 Burgundy Corduroy Striped Throw Pillow Covers 18x18**Smile of hope**$12.73**4.7★142 rev](https://www.amazon.com/dp/B0F1MJ6H8F) [5**XSlive Lumbar Decorative Throw Pillow Cover with Tassels Leopard Pattern Cushion Cover Luxury Style Soft Velvet Pillowcase for Sofa Couch Bedroom (18x18 Wine Red)**XSlive**$14.91**4.4★193 rev](https://www.amazon.com/dp/B08R5D61RF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUTEI Pack of 2 Chenille Tweed Vintage Throw Pillow Covers 18x18 Inch Soft Decorative Cushion Case Modern Farmhouse Accent for Couch Bed Living Room Burgundy**FUTEI**$20.66**405 rev9mo ago](https://www.amazon.com/dp/B0FRG4JKVK) [**Bunliuys 2 Pack 18x18 Pillow Cover Velvet Pillow Covers Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red Velvet**Bunliuys**$8.84**19 rev10mo ago](https://www.amazon.com/dp/B0FT821LF3) [**KKJIAF 2 Pack Ruffle Pillow Cases 18x18 Inches Burgundy**KKJIAF**$11.23**422 rev1y ago](https://www.amazon.com/dp/B0FK8Y83WR) [**Jeneoo Burgundy Red Decorative Throw Pillow Covers Soft Chenille Comfy Square Couch Cushion Cases for Living Room Sofa Decor (Set of 2 18 x 18 Inches)**Jeneoo**$15.66**143 rev1y ago](https://www.amazon.com/dp/B0FFSW7MQ5) [**2 Pack 18x18 Pillow Cover Velvet Pillow Covers Faux Fur Square Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red**Bunliuys**$10.66**2,191 rev1y ago](https://www.amazon.com/dp/B0F3HZRNY3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KKJIAF 2 Pack Ruffle Pillow Cases 18x18 Inches Burgundy**KKJIAF**$11.23**4.5★**▲ 300%**](https://www.amazon.com/dp/B0FK8Y83WR) [**Smile of hope Pack of 2 Burgundy Corduroy Striped Throw Pillow Covers 18x18**Smile of hope**$12.73**4.7★**▲ 124%**](https://www.amazon.com/dp/B0F1MJ6H8F) [**Bunliuys 2 Pack 18x18 Pillow Cover Velvet Pillow Covers Throw Pillow Covers for Living Room Decorations Throw Pillow Case Throw Pillow Cover Cushion Cover for Sofa Bedroom Car Burgundy Red Velvet**Bunliuys**$8.84**4.8★**▲ 105%**](https://www.amazon.com/dp/B0FT821LF3) [**Hexagram Geometric Burgundy Pillow Covers 18x18 Decorative Pillow Covers**Hexagram**$10.45**4.4★**▲ 103%**](https://www.amazon.com/dp/B08XW2TWLL) [**XSlive Lumbar Decorative Throw Pillow Cover with Tassels Leopard Pattern Cushion Cover Luxury Style Soft Velvet Pillowcase for Sofa Couch Bedroom (18x18 Wine Red)**XSlive**$14.91**4.4★**▲ 96%**](https://www.amazon.com/dp/B08R5D61RF)
**~~View all trending →~~**
## **What buyers say about burgundy throw pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent quality”*
**Soft Feel**11%
*“Soft and smooth”*
**Value For Money**10%
*“Cheap price”*
**Cushion**9%
*“Worked great for my couch cushions”*
**Size-Overall**8%
*“Nice fit”*
**Fluffiness**7%
*“Fluffy throw pillows”*
**Color**6%
*“Beautiful colors”*
**Comfort-Overall**5%
*“Very comfortable”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Foam**2%
*“The pillows are comfortable”*
### **What buyers complain about **
**Fluffiness**11%
*“Did not fluff enough”*
**Size-Overall**11%
*“wrong size”*
**Quality-Overall**10%
*“Not Well Made”*
**Color**7%
*“Not the color expected”*
**Thickness**6%
*“not as thick as I thought”*
**Value For Money**6%
*“Not worth the price”*
**Cushion**5%
*“Not as padded as expected”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Durability**2%
*“break easy”*
**Material Quality**2%
*“Way too thin the material like tissue paper”*
### **Top return reasons **
**Size-Overall**33%
**Color**32%
**Cushion**6%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Display Colors**4%
**Value For Money**3%
**Quality-Overall**3%
**Fluffiness**2%
**Thin**1%
## **Common questions**
- **Is burgundy throw pillows profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 76 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the burgundy throw pillows niche?**
- 40 brands and 43 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in burgundy throw pillows?**
- Top complaints mined from reviews: Fluffiness, Size-Overall, Quality-Overall. The return rate is 1.9%.
- **When does demand for burgundy throw pillows peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the burgundy throw pillows niche?**
- Listings span $6.73–$36.53; the average listing price is $17.24 (sweet spot $15–$100). The average incumbent carries 6,735 reviews — the moat a new listing must climb.
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