---
title: "Burgundy Throw Blanket — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-throw-blanket"
last_updated: "2026-08-06T18:56:12.570Z"
locale: en
meta:
description: "Niche score 46/100 · $166K/yr market · 436K searches/yr · $21.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $166K/yr market · 436K searches/yr · $21.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Throw Blanket — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy throw blanket**
**Skip it**
A deep review moat (15,464 avg reviews) — this niche doesn't clear our bar today.
Market size 34Growth 23Conversion 22Competition 77Returns 20Price range 82Avg price 92Brand share 82Review moat 19Quality gap 40
**Avg price**
**Great****$21.86**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.96–$41.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$166K**
$166K/yr · 436K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****15,464.22**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy throw blanket is a $166K/yr Amazon United States market (436K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy throw blanket market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#517**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 71%
**Open market**
**41%**
- Utopia Bedding19% - NTBAY12% - PAVILIA10% - TASTHROW7% - KORBLISS6% - Bedsure5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -3.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-throw-blanket/trend)
## **Top burgundy throw blanket search terms**
- **burgundy throw blanket**173K/yr+0.6%1.6% conv. - **burgundy blanket**59K/yr-12.4%1.1% conv. - **maroon throw blanket**40K/yr+10.3%1.7% conv. - **maroon blanket**25K/yr+6.3%1.7% conv. - **burgundy throw**27K/yr-11.3%1.3% conv. - **dark red throw blanket**20K/yr-10.4%0.8% conv. - **dark red blanket**16K/yr-8.9%0.9% conv. - **wine red throw blanket**11K/yr+15.9%0.9% conv. - **wine throw blanket**8K/yr-5.7%1.3% conv. - **burgundy blanket throw**9K/yr-9.3%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-throw-blanket/search-terms)
## **Top burgundy throw blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Utopia Bedding Fleece Blanket Throw Size Burgundy 300GSM Luxury Anti-Static Fuzzy Soft Microfiber Blanket for Couch Sofa and Bed (50x60 Inch)**Utopia Bedding**$12.13**4.6★90,752 rev](https://www.amazon.com/dp/B084RJM259) [2**NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red**NTBAY**$15.72**4.4★4,840 rev](https://www.amazon.com/dp/B0DNJ4Z6CH) [3**KORBLISS Super Soft Flannel Throw Blanket 50x60 Inches Premium Checkered Jacquaed Silky Fleece Lightweight Bed Blanket All Season Use Burgundy Strip 50x60**KORBLISS**$12.04**4.5★396 rev](https://www.amazon.com/dp/B0D13N1QLV) [4**TASTHROW Burgundy Throw Blanket 50x60 Inches Soft Plush Cozy Fleece Flannel Throw Blanket Lightweight Warm Throws for Bed Couch Bedroom and Living Room All Seasons**TASTHROW**$9.96**4.4★235 rev](https://www.amazon.com/dp/B0FF43JWTQ) [5**Yoenillo Burgundy Red Chenille Throw Blanket for Couch BedSoft Cozy Throw Blanket with Handmade Fringe Decorative Blanket for Sofa Chair Living Room for Gift (Burgundy Red)**Yoenillo**$23.94**4.4★206 rev](https://www.amazon.com/dp/B0F1JX6GHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Stripe Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Red)**EXQ Home**$12.50**744 rev11mo ago](https://www.amazon.com/dp/B0FMK18CM1) [**Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Luxury Throw Blanket - Lightweight for Couch Bed Chair - Thick Warm & Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Burgundy**CGK Unlimited**$17.98**1,896 rev1y ago](https://www.amazon.com/dp/B0DTQ9F43G) [**TASTHROW Burgundy Throw Blanket 50x60 Inches Soft Plush Cozy Fleece Flannel Throw Blanket Lightweight Warm Throws for Bed Couch Bedroom and Living Room All Seasons**TASTHROW**$9.96**235 rev1y ago](https://www.amazon.com/dp/B0FF43JWTQ) [**BEDELITE Fleece Throw Blanket for Couch 3D Ribbed Jacquard Soft and Warm Decorative Fuzzy Blanket Cozy Fluffy Plush Lightweight Burgundy Throw Blankets for Bed Sofa 50x60 inches**BEDELITE**$15.38**5,625 rev1y ago](https://www.amazon.com/dp/B0FDW24ZV5) [**Yoenillo Burgundy Red Chenille Throw Blanket for Couch BedSoft Cozy Throw Blanket with Handmade Fringe Decorative Blanket for Sofa Chair Living Room for Gift (Burgundy Red)**Yoenillo**$23.94**206 rev1y ago](https://www.amazon.com/dp/B0F1JX6GHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Luxury Throw Blanket - Lightweight for Couch Bed Chair - Thick Warm & Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Burgundy**CGK Unlimited**$17.98**4.6★**▲ 295%**](https://www.amazon.com/dp/B0DTQ9F43G) [**NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red**NTBAY**$15.72**4.4★**▲ 252%**](https://www.amazon.com/dp/B0DNJ4Z6CH) [**EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Stripe Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Red)**EXQ Home**$12.50**4.6★**▲ 166%**](https://www.amazon.com/dp/B0FMK18CM1) [**WESHIONGOO Chunky Knit Blanket Throw 4040 Knitted Throw Blankets for Couch Bed Fluffy Soft Blanket with Jumbo Chenille Yarn Thick 100% Handmade (Burgundy Red)**WESHIONGOO**$26.68**4.5★**▲ 90%**](https://www.amazon.com/dp/B0DQP86JFQ) [**Utopia Bedding 100% Cotton Thermal Blanket Burgundy Queen Size Soft Lightweight Breathable Cozy Spring and Summer Blankets for Bed Home Room Decor Gifts for Women and Men (90x90 Inches)**Utopia Bedding**$27.66**4.5★**▲ 78%**](https://www.amazon.com/dp/B08FLX998K)
**~~View all trending →~~**
## **What buyers say about burgundy throw blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**27%
*“Amazing softness”*
**Color**14%
*“color is accurate”*
**Warmth**12%
*“Kept me warm”*
**Quality-Overall**9%
*“Good seller good product”*
**Comfort-Overall**6%
*“Very comfortable”*
**Weight Light**4%
*“Not too light or heavy”*
**Advertised Vs Actual Product**2%
*“Product exactly as described”*
**Thickness**2%
*“its thick”*
**Value For Money**2%
*“Great value, we bought 3”*
**Sleep Quality**2%
*“Great for hot sleepers”*
### **What buyers complain about **
**Color**32%
*“Color is off”*
**Thickness**11%
*“I wish it was thicker”*
**Quality-Overall**8%
*“Bad quality”*
**Advertised Vs Actual Product**5%
*“FALSE ADVERTISING”*
**Washability**4%
*“do not recommend washing with anything else”*
**Size-Overall**3%
*“They are tiny blankets as well”*
**Hard Feel**2%
*“not soft at all”*
**Value For Money**2%
*“cheap for 20 dollars that's with taxes”*
**Weight Light**2%
*“Blanket is very light and rather small”*
**Material Quality**1%
*“Not the best quality of material, expected fuller and better quality”*
### **Top return reasons **
**Color**55%
**Size-Overall**14%
**Display Colors**6%
**Thin**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Value For Money**1%
**Thickness**1%
**Soft Feel**1%
## **Common questions**
- **Is burgundy throw blanket profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 49 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the burgundy throw blanket niche?**
- 30 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in burgundy throw blanket?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 6.5% — above our launch gate.
- **When does demand for burgundy throw blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the burgundy throw blanket niche?**
- Listings span $9.96–$41.07; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 15,464 reviews — the moat a new listing must climb.
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