---
title: "Burgundy Sheets — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-sheets"
last_updated: "2026-08-06T20:41:13.318Z"
locale: en
meta:
description: "Niche score 40/100 · $74K/yr market · 146K searches/yr · $27.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $74K/yr market · 146K searches/yr · $27.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Sheets — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy sheets**
**Skip it**
A deep review moat (134,996 avg reviews) — this niche doesn't clear our bar today.
Market size 19Growth 38Conversion 23Competition 37Returns 66Price range 94Avg price 95Brand share 40Review moat 0Quality gap 35
**Avg price**
**Incredible****$27.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.57–$50.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$74K**
$74K/yr · 146K searches
**Review moat**
**Bad****134,995.7**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy sheets is a $74K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy sheets market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**16%**
- Utopia Bedding33% - CGK Unlimited17% - Amazon Basics13% - SONORO KATE9% - JSD9% - Bedsure4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +10.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-sheets/trend)
## **Top burgundy sheets search terms**
- **burgundy sheets**37K/yr+25.3%1.3% conv. - **burgundy sheets queen**19K/yr-2.6%3.1% conv. - **maroon sheets**16K/yr+18.6%0.9% conv. - **burgundy bed sheets**13K/yr+15.8%0.6% conv. - **dark red sheets**14K/yr+5.4%1.0% conv. - **maroon bed sheets**8K/yr+10.3%1.3% conv. - **burgundy queen sheet set**9K/yr-26.1%4.2% conv. - **burgundy cotton sheets**4K/yr+40.7%0.3% conv. - **burgundy sheet set**6K/yr-2.4%1.7% conv. - **dark red bed sheets**5K/yr+2.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-sheets/search-terms)
## **Top burgundy sheets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Burgundy)**Utopia Bedding**$20.66**4.6★240,702 rev](https://www.amazon.com/dp/B084MFFKSF) [2**Amazon Basics Lightweight Super Soft Easy Care Breathable Brushed Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets Wrinkle Resistant Queen Burgundy Solid**Amazon Basics**$17.47**4.6★473,032 rev](https://www.amazon.com/dp/B06X9SCBKN) [3**SONORO KATE Bed Sheet Set Super Soft Microfiber 1800 Series Luxury Egyptian Sheets 16-Inch Deep PocketWrinkle and Hypoallergenic-4 Piece (Burgundy Queen)**SONORO KATE**$36.69**4.6★103,167 rev](https://www.amazon.com/dp/B07TXJJSTJ) [4**Extra Deep Queen Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Burgundy**CGK Unlimited**$38.57**4.4★102,414 rev](https://www.amazon.com/dp/B07F96QMQK) [5**JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified**JSD**$19.86**4.7★1,058 rev](https://www.amazon.com/dp/B0D9XTLTM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MR&HM Full Size Bed Sheets 4-Piece Cooling Sheets Rayon Derived from Bamboo & Polyester Blend Soft & Silky 15 Deep Pockets with Elastic Straps Hotel Luxury for Hot Sleepers Burgundy**MR&HM**$35.47**509 rev1y ago](https://www.amazon.com/dp/B0FDW11811) [**JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified**JSD**$19.86**1,058 rev1y ago](https://www.amazon.com/dp/B0D9XTLTM6) [**JSD Burgundy Queen Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified**JSD**$21.38**1,058 rev1y ago](https://www.amazon.com/dp/B0D9Y194T2) [**USXIBEI Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Bed Sheets Set Soft and Wrinkle Free Deep Pockets Easy & Secure Fit Hotel Luxury Bedding for Women Men - Oeko-Tex - Burgundy**USXIBEI**$20.31**1,039 rev2y ago](https://www.amazon.com/dp/B0D9GBK2VB) [**MICORAL Queen Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces Queen Wine Red)**MICORAL**$21.62**2,590 rev2y ago](https://www.amazon.com/dp/B0CHYMRCH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MR&HM Full Size Bed Sheets 4-Piece Cooling Sheets Rayon Derived from Bamboo & Polyester Blend Soft & Silky 15 Deep Pockets with Elastic Straps Hotel Luxury for Hot Sleepers Burgundy**MR&HM**$35.47**4.4★**▲ 295%**](https://www.amazon.com/dp/B0FDW11811) [**JSD Burgundy Full Sheet Set with Side Storage Pocket 4 Piece Soft Microfiber Bed Sheets Deep Pocket Corner Straps Oeko-Tex Certified**JSD**$19.86**4.7★**▲ 124%**](https://www.amazon.com/dp/B0D9XTLTM6) [**Utopia Bedding Twin Sheet Set 3 Piece Bed Sheets for Twin Size Bed Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 1 Pillowcase Oeko Tex (Burgundy)**Utopia Bedding**$16.77**4.6★**▲ 100%**](https://www.amazon.com/dp/B0BVZ7KBY9) [**MICORAL Queen Bed Sheets Set Soft Breathable Bedding Sheet Set Sheets Set with 16 Deep Pocket Design (4 Pieces Queen Wine Red)**MICORAL**$21.62**4.5★**▲ 62%**](https://www.amazon.com/dp/B0CHYMRCH4) [**California Design Den Soft 100% Cotton Queen Size Bed Sheets Set 400 Thread Count Good Housekeeping Award Winner Silky Smooth Sateen with Deep Pockets Durable Queen Bed Sheet Set - Burgundy Red**California Design Den**$50.65**4.5★**▲ 62%**](https://www.amazon.com/dp/B077MXF5L3)
**~~View all trending →~~**
## **What buyers say about burgundy sheets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“Comfy and soft”*
**Quality-Overall**14%
*“Excellent quality”*
**Size-Overall**12%
*“Fit perfect”*
**Color**12%
*“Vibrant color”*
**Comfort-Overall**9%
*“So comfortable”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**2%
*“There are as advertised”*
**Material Quality**2%
*“Great quality material”*
**Warmth**2%
*“to me feels warm”*
**Ease Of Use**1%
*“go on easy”*
### **What buyers complain about **
**Color**25%
*“Color is off”*
**Size-Overall**13%
*“Barely fits”*
**Quality-Overall**5%
*“So I should be open from the beginning that I'm not sure if these are poor quality sheets”*
**Stain Resistance**5%
*“Stains mattress”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Pilling/Linting**3%
*“it became covered in lint”*
**Thickness**3%
*“Its thin of course”*
**Smell**2%
*“Foul odor”*
**Stretchability/Expandability/Elasticity**2%
*“Poor Elasticity”*
**Washability**2%
*“However, the color transfers to anything it touches even after multiple washes”*
### **Top return reasons **
**Color**45%
**Size-Overall**17%
**Material Quality**10%
**Display Colors**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**2%
**Value For Money**2%
**Thin**2%
**Stain Resistance**1%
**Soft Feel**1%
## **Common questions**
- **Is burgundy sheets profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 20 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the burgundy sheets niche?**
- 13 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in burgundy sheets?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 2.4%.
- **When does demand for burgundy sheets peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the burgundy sheets niche?**
- Listings span $14.57–$50.65; the average listing price is $27.69 (sweet spot $15–$100). The average incumbent carries 134,996 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)