---
title: "Search terms — burgundy candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-candles/search-terms"
last_updated: "2026-08-09T23:29:40.741Z"
locale: en
meta:
  description: "Niche score 40/100 · $125K/yr market · 221K searches/yr · $19.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $125K/yr market · 221K searches/yr · $19.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — burgundy candles - Flapen"
---

# **burgundy candles**

**Skip it**

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 12Conversion 37Competition 47Returns 13Price range 78Avg price 86Brand share 66Review moat 43Quality gap 55

**Avg price**

**Great****$19.21**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.92–$37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,162.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$125K**

$125K/yr · 221K searches

**Returns**

**Bad****8.4%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-27.0%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms