---
title: "Burgundy Candles — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-candles"
last_updated: "2026-08-09T21:03:27.676Z"
locale: en
meta:
description: "Niche score 40/100 · $125K/yr market · 221K searches/yr · $19.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $125K/yr market · 221K searches/yr · $19.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Candles — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy candles**
**Skip it**
Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 12Conversion 37Competition 47Returns 13Price range 78Avg price 86Brand share 66Review moat 43Quality gap 55
**Avg price**
**Great****$19.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.92–$37.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,162.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$125K**
$125K/yr · 221K searches
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy candles is a $125K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy candles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$192K–$240K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**28%**
- Howemon20% - Hyoola14% - Glowsphere13% - pickood10% - CANDWAX8% - Leor & Lair7%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -27.0% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-candles/trend)
## **Top burgundy candles search terms**
- **burgundy candles**57K/yr-15.6%2.2% conv. - **burgundy taper candles**33K/yr-14.8%4.0% conv. - **burgundy candlesticks**33K/yr-43.7%3.1% conv. - **burgundy candle**12K/yr+15.8%0.7% conv. - **burgundy pillar candles**12K/yr-21.3%1.0% conv. - **maroon candles**8K/yr-5.7%2.0% conv. - **burgundy candle sticks**13K/yr-45.2%3.1% conv. - **dark red candles**8K/yr-38.0%1.9% conv. - **maroon candlesticks**7K/yr-55.6%4.8% conv. - **maroon taper candles**5K/yr-42.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-candles/search-terms)
## **Top burgundy candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Howemon 14 Pack Dark Red Taper Candles 12 Inch Tall 3/4 Inch Thick Burn 10 Hours (Burgundy)**Howemon**$19.07**4.6★2,400 rev](https://www.amazon.com/dp/B07H8TY9RS) [2**8 Pack 10 Inch Burgundy Smooth Taper Candle Set 7/8 Inch Unscented Driples Candlesticks for Home Decoration 6-7 Hours Burn**Glowsphere**$12.15**4.4★57 rev](https://www.amazon.com/dp/B0F63171WQ) [3**Hyoola Tall Taper Candles - 10 Inch Burgundy Unscented Dripless Taper Candles - 8 Hour Burn Time - 4 Pack**Hyoola**$9.82**4.5★620 rev](https://www.amazon.com/dp/B0CPGLLY7M) [4**Pickood New Burning Formula Unscented Dripless 10-Inch Taper Candles Set of 12 - Burgundy for Wedding Dinner - Smokeless Long Burning - Hand Poured Colored Tall Candlesticks - Burdeos**pickood**$21.32**4.0★344 rev](https://www.amazon.com/dp/B0DZVLVWV6) [5**Leor & Lair Red Taper Candles 4 Pack 10 Dark Red Candlesticks**Leor & Lair**$8.92**4.4★503 rev](https://www.amazon.com/dp/B0FNXC86P3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20-Pack Burgundy Taper Candles Unscented 10 Inch Tall Dinner Table Candles for Wedding Centerpieces Bulk Candlesticks Smokeless Dripless Dark Red Decorative Candles for Christmas Home Decor**Benjaer**$24.24**34 rev6mo ago](https://www.amazon.com/dp/B0GKWL14Y6) [**Leor & Lair Dark Red Taper Candles 12 Pack 10 Unscented Burgundy Candles**Leor & Lair**$16.48**168 rev9mo ago](https://www.amazon.com/dp/B0FWRYMR82) [**Leor & Lair Red Taper Candles 4 Pack 10 Dark Red Candlesticks**Leor & Lair**$8.92**503 rev11mo ago](https://www.amazon.com/dp/B0FNXC86P3) [**Dripless 3x4 3x6 3x8 Inch Red Burgundy Pillar Candles 3 Packs Unscented Long Lasting Large Solid Colored Different Sizes Cylinder Column Candles for Home Table Decor Power Outage Emergency**Yusevot**$22.76**75 rev1y ago](https://www.amazon.com/dp/B0F3J6CCC2) [**8 Pack 10 Inch Burgundy Smooth Taper Candle Set 7/8 Inch Unscented Driples Candlesticks for Home Decoration 6-7 Hours Burn**Glowsphere**$12.15**57 rev1y ago](https://www.amazon.com/dp/B0F63171WQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20-Pack Burgundy Taper Candles Unscented 10 Inch Tall Dinner Table Candles for Wedding Centerpieces Bulk Candlesticks Smokeless Dripless Dark Red Decorative Candles for Christmas Home Decor**Benjaer**$24.24**4.9★**▲ 831%**](https://www.amazon.com/dp/B0GKWL14Y6) [**Pickood 12-Inch Tall Unscented Dripless Taper Candles Bulk 30 pack - Burgundy Taper Candles Bulk Perfect for Wedding Dinner - Smokeless 8-10 hour Long Burning - Colored Candlesticks Bulk - Burgundy**pickood**$37.75**3.8★**▲ 324%**](https://www.amazon.com/dp/B0CZLDRS8G) [**Hyoola Tall Taper Candles - 10 Inch Burgundy Unscented Dripless Taper Candles - 8 Hour Burn Time - 4 Pack**Hyoola**$9.82**4.5★**▲ 315%**](https://www.amazon.com/dp/B0CPGLLY7M) [**Leor & Lair Dark Red Taper Candles 12 Pack 10 Unscented Burgundy Candles**Leor & Lair**$16.48**4.6★**▲ 141%**](https://www.amazon.com/dp/B0FWRYMR82) [**Leor & Lair Red Taper Candles 4 Pack 10 Dark Red Candlesticks**Leor & Lair**$8.92**4.4★**▲ 139%**](https://www.amazon.com/dp/B0FNXC86P3)
**~~View all trending →~~**
## **What buyers say about burgundy candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Perfect color”*
**Brightness/Shine/Glow**28%
*“Beautiful candles”*
**Quality-Overall**10%
*“Decent quality candle”*
**Alarm/Timer Accuracy**3%
*“The timer versatility is ok”*
**Leak-Proof**2%
*“Doesnt drip”*
**Fire Resistance**2%
*“They burn nice”*
**Value For Money**2%
*“Good for the price”*
**Advertised Vs Actual Product**2%
*“Exactly what I was looking for”*
**Remote Control**1%
*“And the remote very handy - real like”*
**Size-Overall**1%
*“love the 3 sizes”*
### **What buyers complain about **
**Color**26%
*“Red mess”*
**Size-Overall**11%
*“Candles dont fit”*
**Value For Money**7%
*“These candles are expensive”*
**Advertised Vs Actual Product**7%
*“Im actually upset that they are advertised as dripless because they dripped all over my tables”*
**Strength**5%
*“Fragile”*
**Quality-Overall**5%
*“Not well made”*
**Smell**5%
*“And they smell”*
**Maintenance And Repair**5%
*“no time to fixs”*
**Flammable**3%
*“completely burned out within 2 hours”*
**Brightness/Shine/Glow**3%
*“light doesn't flicker like a flame it just flashes”*
### **Top return reasons **
**Color**47%
**Size-Overall**21%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Display Colors**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Thin**2%
**Quality-Overall**2%
**Smell**1%
## **Common questions**
- **Is burgundy candles profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the burgundy candles niche?**
- 16 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in burgundy candles?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 8.4% — above our launch gate.
- **When does demand for burgundy candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the burgundy candles niche?**
- Listings span $8.92–$37.75; the average listing price is $19.21 (sweet spot $15–$100). The average incumbent carries 2,163 reviews — the moat a new listing must climb.
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