---
title: "Burgundy Bathroom Rugs — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-bathroom-rugs"
last_updated: "2026-08-10T00:42:11.060Z"
locale: en
meta:
description: "Niche score 53/100 · $100K/yr market · 246K searches/yr. A deep review moat (13,181 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $100K/yr market · 246K searches/yr. A deep review moat (13,181 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Bathroom Rugs — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy bathroom rugs**
**Worth a look**
Shows a sweet-spot price point ($24.33 avg), but a deep review moat (13,181 avg reviews) keeps it on the watch list.
Market size 25Growth 44Conversion 21Competition 81Returns 45Price range 78Avg price 95Brand share 71Review moat 20Quality gap 75
**Avg price**
**Incredible****$24.33**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$8.52–$39.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+15.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$100K**
$100K/yr · 246K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,180.98**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy bathroom rugs is a $100K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy bathroom rugs market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$122K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**62%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**33%**
- HOMEIDEAS27% - GORILLA GRIP12% - OLANLY9% - Arotive9% - RUN HELIX5% - RESARE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 106 weeks — +15.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-bathroom-rugs/trend)
## **Top burgundy bathroom rugs search terms**
- **burgundy bathroom rugs**93K/yr+5.3%1.2% conv. - **burgundy bath mat**36K/yr+63.2%1.5% conv. - **maroon bathroom rugs**22K/yr-2.8%1.2% conv. - **maroon bath mat**11K/yr+116.3%1.1% conv. - **burgundy bathroom rug**14K/yr+18.6%1.0% conv. - **burgundy bathroom rug set**22K/yr-36.7%1.3% conv. - **burgundy bath rug**11K/yr+9.8%0.9% conv. - **dark red bathroom rugs**10K/yr+26.9%0.9% conv. - **bathroom rugs burgundy**9K/yr-1.1%1.4% conv. - **burgundy bath mats**6K/yr+24.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-bathroom-rugs/search-terms)
## **Top burgundy bathroom rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Burgundy Red)**HOMEIDEAS**$26.73**4.3★2,956 rev](https://www.amazon.com/dp/B0CLXRR4NF) [2**HOMEIDEAS Burgundy Red Bathroom Rugs Sets 2 Piece Soft Bathroom Mats and Absorbent Microfiber Machine Washable Bath Mats for Shower Room Bathtub Kitchen (20 x 32 + 16 x 24)**HOMEIDEAS**$26.23**4.3★172 rev](https://www.amazon.com/dp/B0FVLKL84G) [3**Arotive Bathroom Rugs Mat 24x16 Soft Absorbent Chenille Shaggy Bath Mat**Arotive**$17.50**4.5★10,862 rev](https://www.amazon.com/dp/B09B3MMSMW) [4**RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 Dark Red**RESARE**$15.67**4.3★943 rev](https://www.amazon.com/dp/B0GG9K5T6N) [5**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs**OLANLY**$26.83**4.4★50,860 rev](https://www.amazon.com/dp/B0CZHGWB6V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GORILLA GRIP Bathroom Rug Sets 3 Piece Bath Mat Set and Oval Toilet Base with Rubber Backing Plush Absorbent Shaggy Chenille Washable Mats Includes 24x19.5 24x17 and 30x20 Inch Rugs Burgundy**GORILLA GRIP**$30.59**112 rev2mo ago](https://www.amazon.com/dp/B0G363SLQL) [**ATRUG Bathroom Rugs 24x17 Burgundy Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub**ATRUG**$8.52**198 rev5mo ago](https://www.amazon.com/dp/B0GH7WHRRR) [**RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 Dark Red**RESARE**$15.67**943 rev5mo ago](https://www.amazon.com/dp/B0GG9K5T6N) [**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Burgundy**AMOAMI**$17.43**5,506 rev5mo ago](https://www.amazon.com/dp/B0GFNDXFYN) [**HOMEIDEAS Burgundy Red Bathroom Rugs Sets 2 Piece Soft Bathroom Mats and Absorbent Microfiber Machine Washable Bath Mats for Shower Room Bathtub Kitchen (20 x 32 + 16 x 24)**HOMEIDEAS**$26.23**172 rev8mo ago](https://www.amazon.com/dp/B0FVLKL84G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 Dark Red**RESARE**$15.67**4.3★**▲ 253%**](https://www.amazon.com/dp/B0GG9K5T6N) [**GORILLA GRIP Bathroom Rug Sets 3 Piece Bath Mat Set and Oval Toilet Base with Rubber Backing Plush Absorbent Shaggy Chenille Washable Mats Includes 24x19.5 24x17 and 30x20 Inch Rugs Burgundy**GORILLA GRIP**$30.59**4.1★**▲ 251%**](https://www.amazon.com/dp/B0G363SLQL) [**ATRUG Bathroom Rugs 24x17 Burgundy Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub**ATRUG**$8.52**3.7★**▲ 217%**](https://www.amazon.com/dp/B0GH7WHRRR) [**RUN HELIX Bathroom Rugs Sets 2 Piece Luxury Shaggy Extra Thick Bathroom Rugs Plush Non-Slip Mats for Bath Room Floor Machine Wash Ultra Absorbent 32 x 20 + 24 x 16 Inches Burgundy**RUN HELIX**$19.69**4.3★**▲ 123%**](https://www.amazon.com/dp/B0CGNPWTKD) [**HOMEIDEAS Burgundy Red Bathroom Rugs Sets 2 Piece Soft Bathroom Mats and Absorbent Microfiber Machine Washable Bath Mats for Shower Room Bathtub Kitchen (20 x 32 + 16 x 24)**HOMEIDEAS**$26.23**4.3★**▲ 116%**](https://www.amazon.com/dp/B0FVLKL84G)
**~~View all trending →~~**
## **What buyers say about burgundy bathroom rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“It was soft as described”*
**Quality-Overall**11%
*“Good Quality”*
**Absorbency**10%
*“Good absorption”*
**Advertised Vs Actual Product**9%
*“As described”*
**Grip**7%
*“Good grip”*
**Value For Money**7%
*“Money well spent”*
**Color**6%
*“Beautiful color”*
**Comfort-Overall**6%
*“It's comfortable”*
**Size-Overall**5%
*“Perfect fit”*
**Thickness**2%
*“This mat has a nice thickness to it”*
### **What buyers complain about **
**Size-Overall**30%
*“The mat is very small”*
**Grip**14%
*“Doesnt grip at all”*
**Thickness**7%
*“this mat isn't thick as advertised, at all”*
**Quality-Overall**6%
*“Bad quality”*
**Value For Money**4%
*“Its not a great deal”*
**Advertised Vs Actual Product**4%
*“Picture is misleading”*
**Color**2%
*“Color isn't right”*
**Absorbency**2%
*“not even that absorbent”*
**Durability**2%
*“Falls apart easily”*
**Moist/Dry**2%
*“Drys easily”*
### **Top return reasons **
**Size-Overall**49%
**Color**21%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**3%
**Thickness**3%
**Grip**2%
**Thin**2%
**Display Colors**1%
**Value For Money**1%
## **Common questions**
- **Is burgundy bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 47 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the burgundy bathroom rugs niche?**
- 25 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in burgundy bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.4%.
- **When does demand for burgundy bathroom rugs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the burgundy bathroom rugs niche?**
- Listings span $8.52–$39.57; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 13,181 reviews — the moat a new listing must climb.
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