---
title: "Burgundy Bath Towels — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/burgundy-bath-towels"
last_updated: "2026-08-09T22:19:11.094Z"
locale: en
meta:
description: "Niche score 59/100 · $169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Bath Towels — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy bath towels**
**Worth a look**
Shows a sweet-spot price point ($28.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 25Conversion 39Competition 90Returns 59Price range 88Avg price 95Brand share 92Review moat 20Quality gap 76
**Avg price**
**Incredible****$28.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$9.00–$78.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$169K**
$169K/yr · 194K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,815.1**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, burgundy bath towels is a $169K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy bath towels market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$168K–$225K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**43%**
Top 20: 90%
**Top-5 click share**
**25%**
Top 20: 65%
**Open market**
**50%**
- American Soft Linen13% - Utopia Towels8% - Tens Towels8% - GLAMBURG7% - BOUTIQUO7% - COTTON CRAFT7%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +0.3% search growth over the last 90 days.
6K4KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/burgundy-bath-towels/trend)
## **Top burgundy bath towels search terms**
- **burgundy bath towels**33K/yr-1.5%2.2% conv. - **burgundy towels**29K/yr+2.9%2.3% conv. - **burgundy hand towels**28K/yr-11.5%2.4% conv. - **burgundy towels for bathroom**12K/yr+59.4%2.8% conv. - **burgundy hand towels for bathroom**20K/yr-7.5%2.5% conv. - **maroon towels**9K/yr+22.4%2.3% conv. - **burgundy towel set**10K/yr+13.5%2.4% conv. - **maroon bath towels**9K/yr-12.5%3.5% conv. - **burgundy bathroom towels**6K/yr+22.3%1.8% conv. - **burgundy towels bathroom sets**14K/yr-51.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/burgundy-bath-towels/search-terms)
## **Top burgundy bath towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Soft Linen 100% Cotton Luxury Turkish Towels 6 Piece Towel Set**American Soft Linen**$38.44**4.4★78,267 rev](https://www.amazon.com/dp/B07ZS3125Q) [2**COTTON CRAFT Ultra Soft 6 Piece Towel Set - 2 Large Bath Towels 2 Hand Towels 2 Washcloths - Absorbent 580 GSM Quick Dry Everyday Luxury Hotel Bathroom Spa Gym Shower Pool - 100% Cotton - Burgundy**COTTON CRAFT**$27.68**4.5★6,822 rev](https://www.amazon.com/dp/B003CWHCOA) [3**Tens Towels Pack of 8 Towels Set 2 Extra Large Bath 2 Hand 4 Washcloths 100% Cotton Lighter Weight Quicker to Dry Super Absorbent Perfect for Bathroom Burgundy**Tens Towels**$33.62**4.4★5,150 rev](https://www.amazon.com/dp/B0D6GYS3PV) [4**GLAMBURG 100% Cotton Ultra Soft 6 Pack Towel Set Contains 2 Bath Towels 28x55 Inches 2 Hand Towels 16x24 Inches & 2 Wash Coths 12x12 Inches Compact Absorbent Lightweight & Quickdry - Burgundy**GLAMBURG**$18.45**4.1★9,584 rev](https://www.amazon.com/dp/B0BB2B25SY) [5**GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Burgundy**GLAMBURG**$14.21**4.1★9,584 rev](https://www.amazon.com/dp/B0BB289Z7P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Novo Home Bath Towels Set of 4 100% Ring Spun Cotton Burgundy Extra Large Towels for Bathroom Spa Use (55x28 in) 550 GSM Super Soft and Quick Dry Large Bath Sheets for Adults**Novo Home**$30.99**36 rev5mo ago](https://www.amazon.com/dp/B0F8W9P1WJ) [**HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 27 x 54 in (Velvet Wine)**HomeBurg**$15.81**135 rev7mo ago](https://www.amazon.com/dp/B0G4DLX7VL) [**SKL Home CloudSoft 100% Cotton Luxury 6-Piece Towel Set 600 GSM Ultra Plush & Absorbent - 2 Bath Towels 2 Hand Towels 2 Washcloths Bordeaux**SKL Home**$75.92**213 rev11mo ago](https://www.amazon.com/dp/B0FL84XY4C) [**COZYART Burgundy 6 Pcs Bath Towel Set 100% Zero Twist Turkish Cotton 650GSM**COZYART**$38.07**850 rev1y ago](https://www.amazon.com/dp/B0DZGN94RF) [**Tens Towels Pack of 8 Towels Set 2 Extra Large Bath 2 Hand 4 Washcloths 100% Cotton Lighter Weight Quicker to Dry Super Absorbent Perfect for Bathroom Burgundy**Tens Towels**$33.62**5,150 rev2y ago](https://www.amazon.com/dp/B0D6GYS3PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 27 x 54 in (Velvet Wine)**HomeBurg**$15.81**4.2★**▲ 252%**](https://www.amazon.com/dp/B0G4DLX7VL) [**Novo Home Bath Towels Set of 4 100% Ring Spun Cotton Burgundy Extra Large Towels for Bathroom Spa Use (55x28 in) 550 GSM Super Soft and Quick Dry Large Bath Sheets for Adults**Novo Home**$30.99**4.0★**▲ 154%**](https://www.amazon.com/dp/B0F8W9P1WJ) [**16x27 | 3-Pack | 100% Cotton | Terry Hand Towels Washcloths for Bathroom | Face Towels Bathroom Hand Towels Gym spa Sport Nail Medium weight HIgh absorment fast dry Towels. (Burgundy)**The Holy South**$17.22**4.1★**▲ 132%**](https://www.amazon.com/dp/B0FPBS1X65) [**SKL Home CloudSoft 100% Cotton Luxury 6-Piece Towel Set 600 GSM Ultra Plush & Absorbent - 2 Bath Towels 2 Hand Towels 2 Washcloths Bordeaux**SKL Home**$75.92**4.4★**▲ 91%**](https://www.amazon.com/dp/B0FL84XY4C) [**GLAMBURG 100% Cotton Ultra Soft 6 Pack Towel Set Contains 2 Bath Towels 28x55 Inches 2 Hand Towels 16x24 Inches & 2 Wash Coths 12x12 Inches Compact Absorbent Lightweight & Quickdry - Burgundy**GLAMBURG**$18.45**4.1★**▲ 79%**](https://www.amazon.com/dp/B0BB2B25SY)
**~~View all trending →~~**
## **What buyers say about burgundy bath towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“The color is vibrant”*
**Soft Feel**15%
*“Soft towels”*
**Quality-Overall**14%
*“No complaints”*
**Value For Money**9%
*“Low Price”*
**Absorbency**7%
*“Very absorbent”*
**Thickness**6%
*“towels are thick”*
**Size-Overall**4%
*“are on the small size which is OK”*
**Washability**3%
*“washes well”*
**Material Quality**2%
*“Beautiful color and soft material”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Quality-Overall**16%
*“Average quality”*
**Thickness**12%
*“Not as Thick as Expected Given Reviews”*
**Color**10%
*“very dark”*
**Pilling/Linting**6%
*“after a couple of washes it started leaving lint everywhere”*
**Washability**6%
*“may be better after more washes I hope”*
**Absorbency**5%
*“Could be more absorbent”*
**Size-Overall**3%
*“small”*
**Value For Money**2%
*“Cheap”*
**Material Quality**2%
*“The materials are so cheap”*
**Stain Resistance**2%
*“Stained my pants”*
### **Top return reasons **
**Color**42%
**Thin**11%
**Quality-Overall**8%
**Size-Overall**6%
**Display Colors**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Thickness**3%
**Absorbency**3%
**Value For Money**2%
## **Common questions**
- **Is burgundy bath towels profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 63 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the burgundy bath towels niche?**
- 33 brands and 36 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in burgundy bath towels?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 2.6%.
- **When does demand for burgundy bath towels peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the burgundy bath towels niche?**
- Listings span $9.00–$78.21; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 13,815 reviews — the moat a new listing must climb.
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