---
title: "Bundt Cake Pan — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bundt-cake-pan"
last_updated: "2026-08-09T19:50:21.619Z"
locale: en
meta:
description: "Niche score 50/100 · $2.4M/yr market · 2.3M searches/yr · $20.55 avg price. Soft demand (-19.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $2.4M/yr market · 2.3M searches/yr · $20.55 avg price. Soft demand (-19.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Bundt Cake Pan — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **bundt cake pan**
**Worth a look**
Shows a $2.4M/yr market, but soft demand (-19.3% this quarter) keeps it on the watch list.
Market size 95Growth 15Conversion 60Competition 42Returns 55Price range 78Avg price 89Brand share 35Review moat 33Quality gap 23
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.3M searches
**Avg price**
**Great****$20.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.00–$41.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,212.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bundt cake pan is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bundt cake pan market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.1M–$2.6M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**13%**
- Nordic Ware35% - Novery24% - Wilton16% - PADELE5% - Cuisinart4% - SOV3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bundt-cake-pan/trend)
## **Top bundt cake pan search terms**
- **bundt cake pan**994K/yr-25.2%4.9% conv. - **bundt cake pan nonstick**247K/yr-18.4%7.0% conv. - **bundt pan**219K/yr-19.3%5.0% conv. - **pound cake pan**141K/yr-0.1%2.4% conv. - **nordic ware bundt pan**123K/yr-27.7%1.4% conv. - **bundt pans for baking**46K/yr+75.0%5.2% conv. - **buntz cake pan**93K/yr+84.5%3.6% conv. - **bundt cake pans**40K/yr-29.8%2.0% conv. - **buntz cake pan non stick**58K/yr-53.6%4.4% conv. - **bundt cake**38K/yr-11.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bundt-cake-pan/search-terms)
## **Top bundt cake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$242K20%$484K30%$726K40%$968K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan**Novery**$10.06**4.7★2,802 rev](https://www.amazon.com/dp/B0D9YJFJRP) [2**Wilton Gold Non-Stick Fluted Tube Pan Stainless Steel 9.49 in.**Wilton**$16.93**4.8★16,739 rev](https://www.amazon.com/dp/B004EBK7TK) [3**Nordic Ware Original Bundt 12-Cup Silver**Nordic Ware**$24.51**4.8★8,606 rev](https://www.amazon.com/dp/B09HSQWB4D) [4**Nordic Ware Formed Bundt 12 Cup Golden Hour**Nordic Ware**$15.79**4.4★1,122 rev](https://www.amazon.com/dp/B0D8DD14PG) [5**PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue**PADELE**$9.98**4.5★1,271 rev](https://www.amazon.com/dp/B0DBV3MNXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack**Vinino**$9.11**35 rev3mo ago](https://www.amazon.com/dp/B0GF7LZZ6M) [**AOTASO 9.5 Inch Silicone Fluted Tube Cake Pan Non-Stick Round Silicone Cake Mold with Stainless Steel Frame Easy Release Tube Bakeware for Baking Cake Flan Chocoflan Jello Bread (Cream 1 Pack)**AOTASO**$10.71**86 rev3mo ago](https://www.amazon.com/dp/B0GS1SJL3T) [**Amazon Basics Nonstick Carbon Steel Fluted Cake Pan Dishwasher and Oven-Safe 10 inch Black**Amazon Basics**$14.60**227 rev9mo ago](https://www.amazon.com/dp/B0DYN532NS) [**Wilton Gold Non-Stick Fluted Tube Pan Stainless Steel 9.49 in.**Wilton**$16.93**16,739 rev1y ago](https://www.amazon.com/dp/B004EBK7TK) [**Nordic Ware Formed Orginal Bundt with Keeper 12 Cup Golden Hour**Nordic Ware**$30.65**226 rev1y ago](https://www.amazon.com/dp/B0DHKFYQZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOTASO 9.5 Inch Silicone Fluted Tube Cake Pan Non-Stick Round Silicone Cake Mold with Stainless Steel Frame Easy Release Tube Bakeware for Baking Cake Flan Chocoflan Jello Bread (Cream 1 Pack)**AOTASO**$10.71**4.1★**▲ 439%**](https://www.amazon.com/dp/B0GS1SJL3T) [**Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack**Vinino**$9.11**4.6★**▲ 432%**](https://www.amazon.com/dp/B0GF7LZZ6M) [**Nordic Ware Original Bundt 12-Cup Silver**Nordic Ware**$24.51**4.8★**▲ 135%**](https://www.amazon.com/dp/B09HSQWB4D) [**Amazon Basics Nonstick Carbon Steel Fluted Cake Pan Dishwasher and Oven-Safe 10 inch Black**Amazon Basics**$14.60**4.6★**▲ 85%**](https://www.amazon.com/dp/B0DYN532NS) [**SOV silicone cake pan silicone Cake Molds Bakeware Non Stick 10 inch Pan for Jello Gelatin cake Silicone Baking Molds for Cakes Round Baking Pan (1 pack)**SOV**$8.00**4.5★**▲ 63%**](https://www.amazon.com/dp/B0CQ2DR4FY)
**~~View all trending →~~**
## **What buyers say about bundt cake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**23%
*“It bakes beautifully”*
**Quality-Overall**12%
*“Excellent Quality”*
**Ease Of Cleaning**7%
*“easy to wash”*
**Value For Money**6%
*“Reasonable price”*
**Non-Stick Coating**5%
*“The non-stick surface works very well”*
**Cooking Experience**5%
*“Good even cooking”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**4%
*“Good size”*
**Strength**4%
*“Sturdy cake pan”*
### **What buyers complain about **
**Size-Overall**11%
*“To small”*
**Adhesion/Stickiness**10%
*“Sticky”*
**Strength**10%
*“Only thing is that the silicone isnt sturdy enough”*
**Quality-Overall**7%
*“Low quality”*
**Thickness**6%
*“Not deep enough”*
**Ease Of Use**4%
*“is impossible to take off the pan”*
**Non-Stick Coating**4%
*“Its an all stick pan not nonstick”*
**Product Condition**3%
*“Item arrive dirty and clearly used”*
**Weight Light**3%
*“not heavy like the ones you would get elsewhere”*
**Material Quality**2%
*“Material not made safe”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Scratch Resistance**6%
**Adhesion/Stickiness**4%
**Quality-Overall**4%
**Thin**3%
**Material Quality**3%
**Strength**3%
**Weight Heavy**2%
## **Common questions**
- **Is bundt cake pan profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bundt cake pan niche?**
- 12 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in bundt cake pan?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 2.8%.
- **When does demand for bundt cake pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the bundt cake pan niche?**
- Listings span $8.00–$41.64; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 3,212 reviews — the moat a new listing must climb.
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