---
title: "Brownie Pan — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/brownie-pan"
last_updated: "2026-08-07T01:17:19.642Z"
locale: en
meta:
description: "Niche score 32/100 · $69K/yr market · 94K searches/yr · $28.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 32/100 · $69K/yr market · 94K searches/yr · $28.73 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Brownie Pan — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **brownie pan**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 32Competition 13Returns 49Price range 94Avg price 95Brand share 18Review moat 49Quality gap 20
**Avg price**
**Incredible****$28.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.31–$66.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,643.11**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$69K**
$69K/yr · 94K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, brownie pan is a $69K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 32/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brownie pan market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$72K–$86K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**3%**
- Baker's Edge51% - Chicago Metallic14% - Beasea12% - KOLUTI10% - Bakelicious6% - Cayanmydery4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -8.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/brownie-pan/trend)
## **Top brownie pan search terms**
- **all edges brownie pan**21K/yr-10.6%2.7% conv. - **edge brownie pan**13K/yr+42.3%1.8% conv. - **brownie pan all edges**16K/yr-15.1%3.0% conv. - **brownie edge pan**13K/yr-8.5%2.2% conv. - **all corners brownie pan**7K/yr-12.9%2.3% conv. - **all edge brownie pan**7K/yr+0.3%1.9% conv. - **brownie edges only pan**7K/yr-26.9%2.3% conv. - **bakers edge brownie pan**6K/yr-27.9%4.0% conv. - **corner brownie pan edges only**3K/yr-48.8%1.1% conv. - **bakers edge**1K/yr-46.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/brownie-pan/search-terms)
## **Top brownie pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bakers Edge Original Nonstick All Edges Brownie Baking Pan - 9 x12**Baker's Edge**$53.10**4.8★4,646 rev](https://www.amazon.com/dp/B000MMK448) [2**Beasea Brownie Pan with Dividers 1 Set 12 Cavity All Edges Square Cupcake Brownie Pans Mini Cake Non Stick Baking Carbon Steel Bread Mold Small Edge 3x4 Individual Cutter Sheet Tray for Cookie Oven**Beasea**$14.93**4.6★1,264 rev](https://www.amazon.com/dp/B07V6HD3KF) [3**Chicago Metallic Professional Slice Solutions Brownie Pan 9-Inch-by-13-Inch - Dark Gray**Chicago Metallic**$21.26**4.5★2,020 rev](https://www.amazon.com/dp/B00YF3AE1S) [4**KOLUTI Nonstick Silicone Brownie Baking Pan 12.8 x 12.8 x 1.6 Inch Square Cake Tray Bakeware Mold with Wide Grips Perfect for Mini Loaf Dividing Spatula Included**KOLUTI**$22.51**5.0★2 rev](https://www.amazon.com/dp/B0G516Q7ZQ) [5**Bakelicious Crispy Corner Nonstick Brownie Pan Makes 12 All Edges Brownies**Bakelicious**$31.74**4.5★1,275 rev](https://www.amazon.com/dp/B0DSM14V78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bake Choice 12 Cavity Square Brownie Pan Non Stick With Removable Dividers**Bake Choice**$14.31**42 rev4mo ago](https://www.amazon.com/dp/B0GSQSSQLF) [**KOLUTI Nonstick Silicone Brownie Baking Pan 12.8 x 12.8 x 1.6 Inch Square Cake Tray Bakeware Mold with Wide Grips Perfect for Mini Loaf Dividing Spatula Included**KOLUTI**$22.51**2 rev5mo ago](https://www.amazon.com/dp/B0G516Q7ZQ) [**Bakelicious Crispy Corner Nonstick Brownie Pan Makes 12 All Edges Brownies**Bakelicious**$31.74**1,275 rev1y ago](https://www.amazon.com/dp/B0DSM14V78) [**Brownie Pan with Dividers Non Stick Brownie Baking Pan 18 Pre-slice Carbon Steel Bakeware Tray with Grips for Oven Baking Bread Square Mold Tray for Baking Cake Biscuit Muffin 12X8X2**Cayanmydery**$15.87**294 rev3y ago](https://www.amazon.com/dp/B0BP1L1VQ7) [**Beasea Brownie Pan with Dividers 1 Set 12 Cavity All Edges Square Cupcake Brownie Pans Mini Cake Non Stick Baking Carbon Steel Bread Mold Small Edge 3x4 Individual Cutter Sheet Tray for Cookie Oven**Beasea**$14.93**1,264 rev6y ago](https://www.amazon.com/dp/B07V6HD3KF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bake Choice 12 Cavity Square Brownie Pan Non Stick With Removable Dividers**Bake Choice**$14.31**4.9★**▲ 342%**](https://www.amazon.com/dp/B0GSQSSQLF) [**KOLUTI Nonstick Silicone Brownie Baking Pan 12.8 x 12.8 x 1.6 Inch Square Cake Tray Bakeware Mold with Wide Grips Perfect for Mini Loaf Dividing Spatula Included**KOLUTI**$22.51**5.0★**▲ 269%**](https://www.amazon.com/dp/B0G516Q7ZQ) [**Bakers Edge Original Nonstick All Edges Brownie Baking Pan - 9 x12**Baker's Edge**$53.10**4.8★**— 1%**](https://www.amazon.com/dp/B000MMK448) [**Brownie Pan with Dividers Non Stick Brownie Baking Pan 18 Pre-slice Carbon Steel Bakeware Tray with Grips for Oven Baking Bread Square Mold Tray for Baking Cake Biscuit Muffin 12X8X2**Cayanmydery**$15.87**4.3★**— 1%**](https://www.amazon.com/dp/B0BP1L1VQ7) [**Beasea Brownie Pan with Dividers 1 Set 12 Cavity All Edges Square Cupcake Brownie Pans Mini Cake Non Stick Baking Carbon Steel Bread Mold Small Edge 3x4 Individual Cutter Sheet Tray for Cookie Oven**Beasea**$14.93**4.6★**— 3%**](https://www.amazon.com/dp/B07V6HD3KF)
**~~View all trending →~~**
## **What buyers say about brownie pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**23%
*“Bakes evenly”*
**Cooking Experience**11%
*“that cooks well”*
**Ease Of Cleaning**8%
*“Finally, this pan cleans like a dream”*
**Quality-Overall**8%
*“is very well made”*
**Non-Stick Coating**8%
*“Super non-stick pan that is easy to clean”*
**Crispiness**7%
*“Love the individual pieces that gives everyone a great crunchy edge”*
**Size-Overall**6%
*“Perfect size”*
**Strength**3%
*“Very sturdy”*
**Value For Money**3%
*“Worth buying”*
**Weight Light**2%
*“Good solid weight”*
### **What buyers complain about **
**Size-Overall**28%
*“Not a good size”*
**Ease Of Cleaning**8%
*“difficult to clean”*
**Adhesion/Stickiness**7%
*“I've trouble with the brownies sticking even with nonstick spray”*
**Functionality-Overall**4%
*“I have always cooked my bars in a glass dish so for lemon bars this pan DOES NOT work”*
**Rusts/Corrodes**4%
*“Rust”*
**Design-Overall**4%
*“Horrible design not easy to use”*
**Scratch Resistance**4%
*“Coating on pan scratches very easily”*
**Non-Stick Coating**4%
*“I've trouble with the brownies sticking even with nonstick spray”*
**Value For Money**4%
*“Ridiculous price”*
**Advertised Vs Actual Product**2%
*“the dimensions/picture for the item is misleading”*
### **Top return reasons **
**Size-Overall**56%
**Functionality-Overall**11%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Rusts/Corrodes**4%
**Scratch Resistance**3%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Quality-Overall**2%
**Strength**2%
## **Common questions**
- **Is brownie pan profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the brownie pan niche?**
- 7 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in brownie pan?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 3.1%.
- **When does demand for brownie pan peak?**
- Demand peaks in Aug–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the brownie pan niche?**
- Listings span $14.31–$66.35; the average listing price is $28.73 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.
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