---
title: "Trend — brown throw blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/brown-throw-blanket/trend"
last_updated: "2026-08-06T14:28:37.682Z"
locale: en
meta:
  description: "Niche score 53/100 · $556K/yr market · 1.2M searches/yr · $23.88 avg price. Soft demand (-8.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $556K/yr market · 1.2M searches/yr · $23.88 avg price. Soft demand (-8.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — brown throw blanket - Flapen"
---

# **brown throw blanket**

**Worth a look**

Shows a sweet-spot price point ($23.88 avg), but soft demand (-8.4% this quarter) keeps it on the watch list.

Market size 62Growth 21Conversion 24Competition 81Returns 36Price range 87Avg price 95Brand share 83Review moat 31Quality gap 33

**Avg price**

**Incredible****$23.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.47–$73.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Good****$556K**

$556K/yr · 1.2M searches

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,443.8**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend