---
title: "Trend — brown heated blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/brown-heated-blanket/trend"
last_updated: "2026-08-07T07:05:43.636Z"
locale: en
meta:
  description: "Niche score 46/100 · $36K/yr market · 21K searches/yr · $39.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $36K/yr market · 21K searches/yr · $39.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — brown heated blanket - Flapen"
---

# **brown heated blanket**

**Skip it**

Soft demand (-65.5% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 53Competition 58Returns 34Price range 95Avg price 95Brand share 78Review moat 56Quality gap 73

**Avg price**

**Incredible****$39.62**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$22.01–$73.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,272.43**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$36K**

$36K/yr · 21K searches

**Growth**

**Bad****-65.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend