---
title: "Broiler Pan for Oven — $628K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/broiler-pan-for-oven"
last_updated: "2026-08-09T19:51:32.266Z"
locale: en
meta:
description: "Niche score 52/100 · $628K/yr market · 346K searches/yr · $25.79 avg price. Soft demand (-8.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $628K/yr market · 346K searches/yr · $25.79 avg price. Soft demand (-8.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Broiler Pan for Oven — $628K/yr Amazon US Niche (2026) - Flapen"
---
# **broiler pan for oven**
**Worth a look**
Shows a sweet-spot price point ($25.79 avg), but soft demand (-8.3% this quarter) keeps it on the watch list.
Market size 65Growth 21Conversion 75Competition 43Returns 71Price range 91Avg price 95Brand share 38Review moat 44Quality gap 28
**Avg price**
**Incredible****$25.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.86–$36.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$628K**
$628K/yr · 346K searches
**Review moat**
**Okay****2,105.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, broiler pan for oven is a $628K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **broiler pan for oven market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$645K–$774K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**14%**
- CULINARIN33% - GoodCook18% - Whirlpool18% - Nordic Ware6% - VANKUTL6% - GE4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/broiler-pan-for-oven/trend)
## **Top broiler pan for oven search terms**
- **broiler pan for oven**143K/yr-5.3%8.3% conv. - **broiler pan**77K/yr-2.9%5.5% conv. - **broiler pan with rack for oven**9K/yr+91.9%7.5% conv. - **broiling pan for oven**19K/yr-17.4%7.7% conv. - **oven grill pan**12K/yr+1.4%3.1% conv. - **broiler pan for oven nonstick**18K/yr-61.7%7.9% conv. - **broiling pan**11K/yr-14.8%6.0% conv. - **broiler pans**7K/yr-1.0%5.0% conv. - **oven broiler pan**6K/yr-13.4%8.3% conv. - **grill pan for oven**6K/yr+0.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/broiler-pan-for-oven/search-terms)
## **Top broiler pan for oven products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$63K15%$94K20%$126K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whirlpool 4396923 Genuine OEM Broiler Pan Premium Oven Broiling Pan Replacement**Whirlpool**$24.94**4.6★4,369 rev](https://www.amazon.com/dp/B004F7AELO) [2**Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Speckled)**CULINARIN**$30.40**4.6★258 rev](https://www.amazon.com/dp/B0FF6624TC) [3**GoodCook Everyday Broiler Baking Pan with Built-in Handles Nonstick Warp-Resistant Heavy-Gauge Steel Construction Even-Heating Oblong Pan with Drip Rack 7x11-Inch Gray**GoodCook**$19.05**4.3★408 rev](https://www.amazon.com/dp/B0923FRVP1) [4**Broiler Pan for Oven Nonstick 16.75 x 13 Ceramic Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulate Heat and Drain Fat (Black)**CULINARIN**$28.87**4.6★158 rev](https://www.amazon.com/dp/B0DD9GS8XN) [5**Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Black)**CULINARIN**$29.50**4.6★258 rev](https://www.amazon.com/dp/B0GX7F277X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16.75 Broiler Pan for Oven with Rack 2-Piece Thick Porcelain Enamel Roasting Pan Set Heavy Duty Grill Pan & Drip Tray Large Nonstick Oven Pan for Baking Grilling & Roasting Bacon Steak Meats**AURORAKI**$26.30**38 rev2mo ago](https://www.amazon.com/dp/B0GXF5FLM9) [**RIDGEPOLE 16.7 Broiler Pan for Oven with Rack Porcelain Enamel Roasting Pan Set Nonstick Broiling Pan for Oven Heavy Duty Grill Pan & Drip Tray for Baking Grilling & Roasting Bacon Steak Meats**RIDGEPOLE**$27.75**81 rev3mo ago](https://www.amazon.com/dp/B0GXF6R753) [**Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Black)**CULINARIN**$29.50**258 rev3mo ago](https://www.amazon.com/dp/B0GX7F277X) [**VANKUTL Broiler Pan for Oven 16.7513 Non-Stick Porcelain Coated 2-Piece Set Broiling Pan for Oven Safe Up to 500F Drains Fat Dishwasher Safe Broiler Pans for Steak Bacon & Vegetable**VANKUTL**$26.03**32 rev4mo ago](https://www.amazon.com/dp/B0GRY7PZX7) [**Broiler Pan for Oven Nonstick 16.75 x 13 Ceramic Coated - Broiling Pan for Oven Withstands Heat up to 550 F Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Speckled)**CULINARIN**$30.80**158 rev6mo ago](https://www.amazon.com/dp/B0GGDMX7GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**16.75 Broiler Pan for Oven with Rack 2-Piece Thick Porcelain Enamel Roasting Pan Set Heavy Duty Grill Pan & Drip Tray Large Nonstick Oven Pan for Baking Grilling & Roasting Bacon Steak Meats**AURORAKI**$26.30**4.7★**▲ 371%**](https://www.amazon.com/dp/B0GXF5FLM9) [**VANKUTL Broiler Pan for Oven 16.7513 Non-Stick Porcelain Coated 2-Piece Set Broiling Pan for Oven Safe Up to 500F Drains Fat Dishwasher Safe Broiler Pans for Steak Bacon & Vegetable**VANKUTL**$26.03**4.9★**▲ 369%**](https://www.amazon.com/dp/B0GRY7PZX7) [**RIDGEPOLE 16.7 Broiler Pan for Oven with Rack Porcelain Enamel Roasting Pan Set Nonstick Broiling Pan for Oven Heavy Duty Grill Pan & Drip Tray for Baking Grilling & Roasting Bacon Steak Meats**RIDGEPOLE**$27.75**4.6★**▲ 367%**](https://www.amazon.com/dp/B0GXF6R753) [**Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Black)**CULINARIN**$29.50**4.6★**▲ 366%**](https://www.amazon.com/dp/B0GX7F277X) [**Broiler Pan for Oven Nonstick 16.75 x 13 Ceramic Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulate Heat and Drain Fat (Black)**CULINARIN**$28.87**4.6★**▲ 100%**](https://www.amazon.com/dp/B0DD9GS8XN)
**~~View all trending →~~**
## **What buyers say about broiler pan for oven**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“cleans up nicely”*
**Quality-Overall**13%
*“The pan is a great quality”*
**Size-Overall**10%
*“I love the size”*
**Baking**9%
*“Perfect for all of my baking needs”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Cooking Experience**4%
*“it cooks so perfectly”*
**Strength**4%
*“Great & sturdy”*
**Non-Stick Coating**3%
*“Pan is non stick”*
**Toasting**3%
*“Perfect for toaster over or regular oven”*
### **What buyers complain about **
**Rusts/Corrodes**12%
*“looks like it's starting to rust”*
**Size-Overall**11%
*“large size”*
**Quality-Overall**10%
*“the quality is subpar”*
**Ease Of Cleaning**9%
*“it doesnt clean well”*
**Adhesion/Stickiness**6%
*“Everything sticks to it”*
**Advertised Vs Actual Product**5%
*“The pictured dimensions is misleading”*
**Durability**5%
*“the rack is falling apart”*
**Non-Stick Coating**5%
*“It is not a solid non-stick”*
**Cooking Experience**3%
*“Not a safe pan for cooking”*
**Value For Money**3%
*“not for $30”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Quality-Overall**3%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Functionality-Overall**2%
**Scratch Resistance**1%
**Rusts/Corrodes**1%
**Strength**1%
## **Common questions**
- **Is broiler pan for oven profitable to sell on Amazon United States?**
- The niche generates $628K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the broiler pan for oven niche?**
- 13 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in broiler pan for oven?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for broiler pan for oven peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the broiler pan for oven niche?**
- Listings span $13.86–$36.83; the average listing price is $25.79 (sweet spot $15–$100). The average incumbent carries 2,106 reviews — the moat a new listing must climb.
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