---
title: "Brie Baker — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/brie-baker"
last_updated: "2026-08-07T02:14:35.803Z"
locale: en
meta:
description: "Niche score 38/100 · $83K/yr market · 93K searches/yr · $30.29 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $83K/yr market · 93K searches/yr · $30.29 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Brie Baker — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **brie baker**
**Skip it**
Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 10Conversion 37Competition 48Returns 21Price range 89Avg price 95Brand share 43Review moat 74Quality gap 32
**Avg price**
**Incredible****$30.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.51–$54.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****528.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 93K searches
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, brie baker is a $83K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brie baker market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$91K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**16%**
- Twine25% - Muldale23% - Creative Co-Op17% - STAUB9% - Le Creuset5% - CYPRESS SUNRISE5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/brie-baker/trend)
## **Top brie baker search terms**
- **brie baker**36K/yr-29.8%1.8% conv. - **brie baking dish**24K/yr-40.6%4.3% conv. - **brie baker with lid**12K/yr-14.8%2.5% conv. - **brie cheese baking dish**10K/yr-17.7%3.3% conv. - **baked brie baking dish**8K/yr-41.0%3.7% conv. - **brie dish**4K/yr+2.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/brie-baker/search-terms)
## **Top brie baker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twine Ceramic Brie Baker with Acacia Wood Spreader Brie Baking Dish with Lid Brie Cheese Baking Dish Ceramic Bakeware White Set of 1**Twine**$27.81**4.7★306 rev](https://www.amazon.com/dp/B079ZT8ZGS) [2**Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue**Muldale**$32.03**4.7★282 rev](https://www.amazon.com/dp/B0FQC2FC32) [3**Staub Ceramic 8-inch Round Covered Brie Baker - White**STAUB**$48.89**4.6★241 rev](https://www.amazon.com/dp/B08VJL31S5) [4**Creative Co-Op Brie Bakers with Lids & Wood Spreaders (Set of 2 Colors)**Creative Co-Op**$35.40**4.7★334 rev](https://www.amazon.com/dp/B074FL547C) [5**Twine Ceramic Brie Baker with Wood Spreader Brie Baking Tools with Lid Bakeware Sets Terra Cotta Ceramic Kitchen Set of 1**Twine**$29.02**4.7★306 rev](https://www.amazon.com/dp/B0DFMNMMXP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mud Pie White Stoneware Cow Brie Baker**Mud Pie**$24.24**1 rev5mo ago](https://www.amazon.com/dp/B0GNTGCDXY) [**Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue**Muldale**$32.03**282 rev10mo ago](https://www.amazon.com/dp/B0FQC2FC32) [**Now Designs White Brie Baker - Elegant Ceramic Cheese Baking Dish 7.5-Inch Diameter**Now Designs**$23.55**3 rev1y ago](https://www.amazon.com/dp/B0DFVC6F8W) [**Twine Ceramic Brie Baker with Wood Spreader Brie Baking Tools with Lid Bakeware Sets Terra Cotta Ceramic Kitchen Set of 1**Twine**$29.02**306 rev1y ago](https://www.amazon.com/dp/B0DFMNMMXP) [**Muldale Brie Baker with Lid and Spreader - Camembert Baker Crock in Red**Muldale**$32.36**282 rev3y ago](https://www.amazon.com/dp/B0CD81YV56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mud Pie White Stoneware Cow Brie Baker**Mud Pie**$24.24**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GNTGCDXY) [**Mud Pie Brie Baker and Utensil Set White 1 1/4 x 9 1/4 dia**Mud Pie**$34.18**5.0★**▲ 443%**](https://www.amazon.com/dp/B0BKCBWM3N) [**Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue**Muldale**$32.03**4.7★**▲ 172%**](https://www.amazon.com/dp/B0FQC2FC32) [**Gourmet du Village Caquelon Pour Brie - 2 Piece Ceramic Brie Baker Side Handles Red**Gourmet du Village**$33.98**4.0★**▲ 122%**](https://www.amazon.com/dp/B08MZ3V174) [**Emile Henry 0.6 Qt. Cheese Baker | Burgundy**Emile Henry**$54.68**4.7★**▲ 71%**](https://www.amazon.com/dp/B086WR7XSK)
**~~View all trending →~~**
## **What buyers say about brie baker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“So cute and great quality”*
**Baking**21%
*“Brie baker works great”*
**Color**13%
*“Im thinking multiple colors for a bit of fun”*
**Ease Of Use**7%
*“So many uses”*
**Gifting Purpose**4%
*“Great easy gift idea”*
**Value For Money**3%
*“Great price and a hit for Christmas gifts”*
**Ease Of Cleaning**3%
*“very easy to clean”*
**Cooking Experience**2%
*“Perfect for baked brie”*
**Size-Overall**2%
*“Perfect size and easy prep and cleanup”*
**Design-Overall**1%
*“Much more aesthetic”*
### **What buyers complain about **
**Size-Overall**47%
*“does not match”*
**Quality-Overall**17%
*“Not staub quality”*
**Cooking Experience**8%
*“I had to bake 20% longer than the instructions indicated”*
### **Top return reasons **
**Size-Overall**74%
**Color**10%
**Advertised Vs Actual Product**4%
**Handle Quality**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Storage Capacity**1%
**Product Condition**1%
**Mechanism Issues**1%
## **Common questions**
- **Is brie baker profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the brie baker niche?**
- 12 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in brie baker?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Experience. The return rate is 6.3% — above our launch gate.
- **When does demand for brie baker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the brie baker niche?**
- Listings span $11.51–$54.68; the average listing price is $30.29 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.
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