---
title: "Braun Coffee Maker 12 Cup — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/braun-coffee-maker-12-cup"
last_updated: "2026-08-09T17:23:52.121Z"
locale: en
meta:
description: "Niche score 42/100 · $2.0M/yr market · 483K searches/yr · $154.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $2.0M/yr market · 483K searches/yr · $154.55 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Braun Coffee Maker 12 Cup — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **braun coffee maker 12 cup**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 23Conversion 33Competition 21Returns 30Price range 24Avg price 57Brand share 4Review moat 22Quality gap 90
**Market size**
**Great****$2.0M**
$2.0M/yr · 483K searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$154.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$39.62–$296.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,784.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, braun coffee maker 12 cup is a $2.0M/yr Amazon United States market (483K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **braun coffee maker 12 cup market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$1.9M–$2.3M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**51**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- OXO63% - Bonavita28% - Braun3% - Ninja2% - Cuisinart2% - KRUPS2%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -3.2% search growth over the last 90 days.
15K10KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/braun-coffee-maker-12-cup/trend)
## **Top braun coffee maker 12 cup search terms**
- **oxo coffee maker**177K/yr-3.9%2.9% conv. - **bonavita coffee maker**90K/yr-17.6%1.9% conv. - **oxo 8 cup coffee maker**21K/yr+17.6%3.5% conv. - **sca certified coffee maker**24K/yr-1.9%0.4% conv. - **oxo brew 8 cup coffee maker**20K/yr-22.3%2.3% conv. - **bonavita 8 cup coffee maker**21K/yr-19.8%2.6% conv. - **bonavita**22K/yr+2.2%0.9% conv. - **oxo 9 cup coffee maker**16K/yr+6.2%6.6% conv. - **braun coffee maker 12 cup**13K/yr+45.4%1.3% conv. - **oxo brew 9 cup coffee maker**10K/yr+20.3%4.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/braun-coffee-maker-12-cup/search-terms)
## **Top braun coffee maker 12 cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$198K20%$395K30%$593K40%$790K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Stainless Steel**OXO**$181.86**3.9★3,612 rev](https://www.amazon.com/dp/B00YEYKK8U) [2**OXO Brew 8-Cup Coffee Maker - Single-Serve Thermal Carafe Stainless Steel**OXO**$193.56**4.0★4,809 rev](https://www.amazon.com/dp/B07H9G93WK) [3**Bonavita Enthusiast 8 Cup Drip Coffee Brewer Pour Over SCA Certified Coffee Machine with Thermal Carafe Stainless Steel Panel Removable Reservoir**Bonavita**$148.05**4.2★244 rev](https://www.amazon.com/dp/B0C66S8TYW) [4**Bonavita 8 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1901TS**Bonavita**$173.12**3.9★10,391 rev](https://www.amazon.com/dp/B076PFMRGX) [5**Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS**Bonavita**$145.78**4.0★3,090 rev](https://www.amazon.com/dp/B00SK5IXPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Matte Black**OXO**$208.49**3,612 rev10mo ago](https://www.amazon.com/dp/B0FQKMTYN7) [**OXO Brew 8-Cup Drip Coffee Maker - Glass Carafe**OXO**$166.16**107 rev1y ago](https://www.amazon.com/dp/B0FG8HNWYJ) [**KRUPS Essential Brewer 8 Cup Drip Coffee Maker Machine SCA-Certified Blooming Technology Barista-Quality Pour Over Coffee Machine Easy to Clean Stainless Steel Design Silver**KRUPS**$145.52**22,693 rev1y ago](https://www.amazon.com/dp/B0DV7CTD6C) [**OXO Brew Portable Rapid Coffee Brewer**OXO**$39.62**1,144 rev1y ago](https://www.amazon.com/dp/B0DC8JYJQX) [**Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS**Bonavita**$141.69**3,090 rev1y ago](https://www.amazon.com/dp/B0DK5B7L6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bonavita 8 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1901TS**Bonavita**$173.12**3.9★**▲ 56%**](https://www.amazon.com/dp/B076PFMRGX) [**Bonavita Enthusiast 8 Cup Drip Coffee Brewer Pour Over SCA Certified Coffee Machine with Thermal Carafe Stainless Steel Panel Removable Reservoir Matte Black**Bonavita**$216.08**4.2★**▲ 54%**](https://www.amazon.com/dp/B0CCSNMNFR) [**Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS**Bonavita**$141.69**4.0★**▲ 41%**](https://www.amazon.com/dp/B0DK5B7L6V) [**OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Stainless Steel**OXO**$181.86**3.9★**▲ 33%**](https://www.amazon.com/dp/B00YEYKK8U) [**Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS**Bonavita**$145.78**4.0★**▲ 27%**](https://www.amazon.com/dp/B00SK5IXPQ)
**~~View all trending →~~**
## **What buyers say about braun coffee maker 12 cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to operate”*
**Quality-Overall**14%
*“Excellent Product”*
**Value For Money**8%
*“Good value”*
**Ease Of Cleaning**7%
*“Easy to clean and set up”*
**Temperature Retention**5%
*“Keeps coffee hot”*
**Durability**4%
*“lasting quality”*
**Design-Overall**4%
*“Sleek design”*
**Advertised Vs Actual Product**2%
*“gets the job done”*
**Leak-Proof**2%
*“No leak”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Leak-Proof**19%
*“Leaks like crazy”*
**Durability**13%
*“Breaks Easily”*
**Quality-Overall**7%
*“Utter crap quality control”*
**Functionality-Overall**7%
*“Didnt work”*
**Value For Money**6%
*“There are better options for cheaper”*
**Heating**5%
*“does not keep it hot”*
**Design-Overall**3%
*“there are some design flaws”*
**Ease Of Cleaning**3%
*“lid make it very difficult to clean”*
**Touch/Button Controls**3%
*“Buttons quit working”*
**Ease Of Use**2%
*“Not user friendly”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**18%
**Leak-Proof**16%
**Heating**6%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Material Quality**3%
**Temperature Control**2%
**Filtration**2%
## **Common questions**
- **Is braun coffee maker 12 cup profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the braun coffee maker 12 cup niche?**
- 6 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in braun coffee maker 12 cup?**
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 4.6%.
- **What does it cost to enter the braun coffee maker 12 cup niche?**
- Listings span $39.62–$296.43; the average listing price is $154.55 (sweet spot $15–$100). The average incumbent carries 8,785 reviews — the moat a new listing must climb.
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