---
title: "Trend — bourbon whiskey - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bourbon-whiskey/trend"
last_updated: "2026-08-09T19:51:07.599Z"
locale: en
meta:
  description: "Niche score 59/100 · $247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 59/100 · $247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — bourbon whiskey - Flapen"
---

# **bourbon whiskey**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 38Conversion 31Competition 75Returns 96Price range 87Avg price 95Brand share 94Review moat 40Quality gap 23

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.88–$91.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Market size**

**Okay****$247K**

$247K/yr · 383K searches

**Review moat**

**Okay****2,455.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend