---
title: "Bourbon Candle — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bourbon-candle"
last_updated: "2026-08-09T23:24:53.972Z"
locale: en
meta:
description: "Niche score 56/100 · $63K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $63K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bourbon Candle — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **bourbon candle**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 17Conversion 66Competition 53Returns 96Price range 71Avg price 86Brand share 68Review moat 78Quality gap 88
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****441.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.76–$34.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$63K**
$63K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, bourbon candle is a $63K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bourbon candle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$78K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**31%**
- A Cheerful Giver29% - Arctic Wicks11% - Northern Lights Candles11% - Putart7% - Glade6% - WoodWick(ウッドウィック)5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bourbon-candle/trend)
## **Top bourbon candle search terms**
- **bourbon candle**20K/yr-28.3%4.6% conv. - **vanilla bourbon candle**9K/yr+49.7%6.7% conv. - **whiskey candle**10K/yr-17.3%3.0% conv. - **bourbon candles for men**4K/yr-33.1%3.7% conv. - **bourbon candles**3K/yr-22.9%2.9% conv. - **bourbon vanilla candle**3K/yr-18.0%3.9% conv. - **bourbon scented candles**4K/yr-31.3%4.1% conv. - **bourbon candle scent**2K/yr-31.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bourbon-candle/search-terms)
## **Top bourbon candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A Cheerful Giver - Vanilla Bourbon - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Fathers Day Brown**A Cheerful Giver**$27.58**4.2★340 rev](https://www.amazon.com/dp/B08XJL48VL) [2**Vanilla Bourbon Candle | Arctic Wicks 9oz Coconut & Beeswax Candles | Scented Non-Toxic Candles for Fall Winter Holidays Gifts for Him Whiskey Bourbon Vanilla Candle | USDA Certified Biobased**Arctic Wicks**$21.88**4.5★144 rev](https://www.amazon.com/dp/B0BSB819T8) [3**Northern Lights Candles - Spirit Jar Candles - Whiskey & Tobacco - 52601**Northern Lights Candles**$19.06**4.2★3,740 rev](https://www.amazon.com/dp/B00V366BSA) [4**Putart Bourbon Whiskey Scented Candle for Home Natural Soy Wax Aromatherapy Non Toxic Candle Gifts for Women & Men Handmade Highly Scented & Long Lasting Jar Candle for Stress Relief (9oz)**Putart**$18.33**4.2★23 rev](https://www.amazon.com/dp/B0FDKQFM25) [5**Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.76**4.5★206 rev](https://www.amazon.com/dp/B0G2T1F3YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colonial Candle Brown Butter Bourbon Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.95**2 rev6mo ago](https://www.amazon.com/dp/B0GH7R9YLB) [**Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.76**206 rev7mo ago](https://www.amazon.com/dp/B0G2T1F3YS) [**Whiskey Tobacco Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift 7oz**FF FRAGRFLOWING**$10.02**12 rev7mo ago](https://www.amazon.com/dp/B0G52BTBR4) [**Smoked Vanilla Whiskey Candle - Scented Black Candles for Men or Women - Bourbon Tobacco & Caramel Soy Wax Mens Candle - Infused w/Essential Oils | Long 50Hr Burn 9oz I Non Toxic I Made in USA**Soy and Sass**$18.71**19 rev9mo ago](https://www.amazon.com/dp/B0F353HV4J) [**COCORRNA Fall Candles - Bourbon Vanilla 5 oz Soy Wax Scented Jar Candles for Home Scented 31 Hours Burn Time Aromatherapy Candle Gifts for Men Women**COCORRÍNA**$9.32**62 rev11mo ago](https://www.amazon.com/dp/B0FMP9MHJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colonial Candle Brown Butter Bourbon Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.95**4.5★**▲ 270%**](https://www.amazon.com/dp/B0GH7R9YLB) [**A Cheerful Giver - Scented Candles for Home - Long Lasting Aromatherapy Candle with up to 155 Hours of Burn Time - Gift Ready (6oz Vanilla Bourbon)**A Cheerful Giver**$11.95**4.2★**▲ 184%**](https://www.amazon.com/dp/B091M83YHZ) [**A Cheerful Giver - Vanilla Bourbon - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Fathers Day Brown**A Cheerful Giver**$27.58**4.2★**▲ 128%**](https://www.amazon.com/dp/B08XJL48VL) [**Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.76**4.5★**▲ 101%**](https://www.amazon.com/dp/B0G2T1F3YS) [**Whiskey Tobacco Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift 7oz**FF FRAGRFLOWING**$10.02**3.2★**▲ 95%**](https://www.amazon.com/dp/B0G52BTBR4)
**~~View all trending →~~**
## **What buyers say about bourbon candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great Fragrances”*
**Gifting Purpose**11%
*“Best gift”*
**Brightness/Shine/Glow**5%
*“Excellent candles”*
**Value For Money**5%
*“Worth the money”*
**Quality-Overall**5%
*“The quality of the candles is excellent”*
**Design-Overall**3%
*“The elegant design looks great in any room”*
**Durability**2%
*“it has great longevity”*
**Size-Overall**2%
*“Appearance fits just about anywhere”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Color**1%
*“Love the black color of them as well”*
### **What buyers complain about **
**Smell**53%
*“No pretty scent at all”*
**Value For Money**7%
*“Too expensive”*
**Size-Overall**6%
*“are too short”*
**Flammable**4%
*“I imagine that caused it to burn an irregular way which caused it to shatter”*
**Quality-Overall**4%
*“Garbage”*
**Strength**3%
*“often get ones that are just too strong”*
**Durability**2%
*“Broke twice”*
**Leak-Proof**1%
*“2 leaked through the bottom”*
**Defective Material/Parts**1%
*“Defective canles”*
**Noise Level**1%
*“The crackle is more like a buzzing sound”*
### **Top return reasons **
**Smell**80%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**2%
**Value For Money**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Heating**1%
**Color**1%
**Product Condition**1%
## **Common questions**
- **Is bourbon candle profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 23 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bourbon candle niche?**
- 17 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in bourbon candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for bourbon candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the bourbon candle niche?**
- Listings span $6.76–$34.85; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.
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