---
title: "Boho Quilt — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/boho-quilt"
last_updated: "2026-08-09T17:17:55.097Z"
locale: en
meta:
description: "Niche score 50/100 · $71K/yr market · 718K searches/yr · $47.43 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $71K/yr market · 718K searches/yr · $47.43 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boho Quilt — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **boho quilt**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 18Growth 44Conversion 3Competition 95Returns 33Price range 62Avg price 94Brand share 95Review moat 41Quality gap 35
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$47.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$16.45–$150.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,447.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$71K**
$71K/yr · 718K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, boho quilt is a $71K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boho quilt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$95K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**72 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**37%**
Top 20: 70%
**Top-5 click share**
**19%**
Top 20: 42%
**Open market**
**60%**
- WONGS BEDDING11% - HORIMOTE HOME8% - Bedsure8% - Tyrot7% - WDCOZY4% - Dintszyayue3%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +15.2% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/boho-quilt/trend)
## **Top boho quilt search terms**
- **boho quilt**137K/yr+5.7%0.1% conv. - **natural life bedding**38K/yr+106.5%0.1% conv. - **boho quilts king size**56K/yr+1.2%0.2% conv. - **colorful bedding**38K/yr+51.7%0.1% conv. - **boho quilts queen size**58K/yr-9.9%0.1% conv. - **anthropologie bedding**150K/yr+50.8%0.1% conv. - **boho quilt set**31K/yr+17.9%0.2% conv. - **colorful quilt**25K/yr+25.7%0.1% conv. - **boho king quilt**29K/yr+0.3%0.2% conv. - **boho quilts**23K/yr-7.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/boho-quilt/search-terms)
## **Top boho quilt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boho Style Twin Size Quilt Set Reversible Bohemian Floral Strip Quilt Beddding Set Soft and Lightweight Bedspread for All Season XL Twin Bed Coverlet with 1 Matching Pillow Sham (2 Pieces)**HORIMOTE HOME**$38.50**4.7★2,083 rev](https://www.amazon.com/dp/B0BGSC7G3P) [2**WONGS BEDDING Bohemian Quilt Set Queen Size Boho Striped Pattern Bedspread Set for All Season Microfiber Lightweight Coverlet Bedding Set 96x90(3 Pieces Colorful)**WONGS BEDDING**$30.48**4.6★11,565 rev](https://www.amazon.com/dp/B07VBJ5P7Z) [3**Tyrot 3 Piece Boho Floral Full/Queen Quilt Sets Farmhouse Botanical Reversible Lightweight Bedspread Coverlet with 2 Shams Mid Century Leaves Microfiber Bedding Quilts Set for All Season 90x96**Tyrot**$39.59**4.7★1,675 rev](https://www.amazon.com/dp/B0CY543QF6) [4**MSGKV Boho Throw Blanket 60x80 100% Cotton Blanket for Couch Bed Summer Breathable Quilt Farmhouse Home Decor Soft Lightweight Picnic Blankets**MSGKV**$27.73**4.7★2,428 rev](https://www.amazon.com/dp/B0BLRBXBX5) [5**Bedsure Tufted Boho Comforter Set Queen Size - Beige Boho Bed Set GentleSoft 3 Pieces Farmhouse-Style Embroidery Bedding Gifts for Woman Soft Jacquard Kids Queen Comforter for All Seasons**Bedsure**$51.97**4.6★7,705 rev](https://www.amazon.com/dp/B0CD7884D2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wake In Cloud - Boho Quilt Set Floral Bohemian Chic Country Botanical Colorful Funky Flower Pattern Reversible Lightweight Bedspread Coverlet 3 Pieces Beige Cream Queen/Full Size**Wake In Cloud**$26.76**54 rev7mo ago](https://www.amazon.com/dp/B0GBZDR4F5) [**EAVD Colorful Striped Duvet Cover Queen Soft 100% Cotton Vintage Pink Green Yellow Stripes Printed Bedding Set with 2 Pillowcases Retro Reversible Geometric Comforter Cover with Zipper Corner Ties**EAVD**$54.54**214 rev8mo ago](https://www.amazon.com/dp/B0G1YP5XJB) [**Boho Throw Blanket - 50x60 100% Cotton Ultra Soft Lightweight Summer Blanket 4-Layer Breathable Muslin Blankets for Bed Couch Reversible Green Floral Printed Bohemian Cotton Quilt**Wzvzss**$31.11**734 rev1y ago](https://www.amazon.com/dp/B0FG2JT5HH) [**Bohemian Quilt Set Queen Lightweight Boho Bedspread with Pillow Shams**Cmfshape**$24.50**191 rev1y ago](https://www.amazon.com/dp/B0DS2CVSW7) [**Bailix Boho Throw Blanket for Couch Sofa Bed 100% Cotton Woven Quilt with Tassel 60x80 Super Soft Muslin Blanket with Floral Printed Decorative Reversible Bed Blanket/Cover for All Seasons**Bailix**$34.01**668 rev1y ago](https://www.amazon.com/dp/B0DHKTZTMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wake In Cloud - Boho Quilt Set Floral Bohemian Chic Country Botanical Colorful Funky Flower Pattern Reversible Lightweight Bedspread Coverlet 3 Pieces Beige Cream Queen/Full Size**Wake In Cloud**$26.76**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GBZDR4F5) [**Boho Style Twin Size Quilt Set Reversible Bohemian Floral Strip Quilt Beddding Set Soft and Lightweight Bedspread for All Season XL Twin Bed Coverlet with 1 Matching Pillow Sham (2 Pieces)**HORIMOTE HOME**$38.50**4.7★**▲ 216%**](https://www.amazon.com/dp/B0BGSC7G3P) [**Boho Throw Blanket - 50x60 100% Cotton Ultra Soft Lightweight Summer Blanket 4-Layer Breathable Muslin Blankets for Bed Couch Reversible Green Floral Printed Bohemian Cotton Quilt**Wzvzss**$31.11**4.6★**▲ 198%**](https://www.amazon.com/dp/B0FG2JT5HH) [**EAVD Colorful Striped Duvet Cover Queen Soft 100% Cotton Vintage Pink Green Yellow Stripes Printed Bedding Set with 2 Pillowcases Retro Reversible Geometric Comforter Cover with Zipper Corner Ties**EAVD**$54.54**4.6★**▲ 194%**](https://www.amazon.com/dp/B0G1YP5XJB) [**WDCOZY Beige Boho Queen Size Quilt Bedding Set with 2 Pillow Shams Farmhouse Lightweight Soft Bedspread Coverlet for All Season 3 Pieces 90x90 inches**WDCOZY**$36.63**4.3★**▲ 97%**](https://www.amazon.com/dp/B0D941HSPZ)
**~~View all trending →~~**
## **What buyers say about boho quilt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Color is exact”*
**Quality-Overall**11%
*“Amazing quality”*
**Soft Feel**10%
*“Amazingly soft”*
**Comfort-Overall**8%
*“comfortable to use”*
**Weight Light**7%
*“Lightweight and breathable”*
**Value For Money**5%
*“Great purchase for the price”*
**Size-Overall**5%
*“Fits bed very well”*
**Upholstery/Fabric Quality**4%
*“Nice fabric”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Warmth**4%
*“Lovely and warm”*
### **What buyers complain about **
**Size-Overall**12%
*“Small size”*
**Thickness**9%
*“The photos make it look thicker than it is”*
**Color**7%
*“The color was totally off”*
**Quality-Overall**6%
*“Bad quality”*
**Advertised Vs Actual Product**4%
*“NOT as described”*
**Material Quality**3%
*“Thin material”*
**Durability**3%
*“Falling apart after first wash”*
**Smell**3%
*“Smells like mold”*
**Washability**2%
*“Washer ruined it”*
**Cushion**2%
*“No pillowcases”*
### **Top return reasons **
**Color**33%
**Size-Overall**20%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Thin**5%
**Display Colors**5%
**Quality-Overall**4%
**Value For Money**2%
**Comfort-Overall**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is boho quilt profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 130 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the boho quilt niche?**
- 72 brands and 92 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in boho quilt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 4.3%.
- **When does demand for boho quilt peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the boho quilt niche?**
- Listings span $16.45–$150.40; the average listing price is $47.43 (sweet spot $15–$100). The average incumbent carries 2,447 reviews — the moat a new listing must climb.
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