[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-bluntlife-incense-sticks":3,"research-sidebar-rollups":684},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":87,"demand":92,"seasonality":404,"brandShare":417,"products":434,"feedback":477,"searchTerms":610,"related":649,"lastUpdated":35},"fd183c18e62c0a3b36f6e5673262936a","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":26,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":47,"oosRate":48},110457,120172,1.2981,-0.1971,0.0499,1,4.6,3526,18.42,10.06,25.52,5,8000,0.4,0.0029,0,"bluntlife incense sticks","bluntlife-incense-sticks","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fbluntlife-incense-sticks","Home Fragrance","2026-08-02T08:35:15.715132+00:00",13,7,[],260,6000,500,750,110520,147360,56,149,0.8,0.0085,{"score":50,"verdict":51,"components":52},33,"skip",[53,58,61,65,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",26,0.15,110457.06,{"key":59,"score":60,"weight":56,"raw":18},"growth",15,{"key":62,"score":63,"weight":64,"raw":19},"conversion",58,0.1,{"key":66,"score":30,"weight":56,"raw":20},"competition",{"key":68,"score":30,"weight":64,"raw":20},"brandShare",{"key":70,"score":71,"weight":64,"raw":21},"qualityGap",25,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",30,0.05,3526.2,{"key":78,"score":79,"weight":64,"raw":29},"returns",99,{"key":81,"score":82,"weight":75,"raw":23},"avgPrice",84,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",68,0.6804657179818887,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":403},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,335,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400],{"week":95,"volume":96},"2024-08-04",3954,{"week":98,"volume":99},"2024-08-11",3075,{"week":101,"volume":102},"2024-08-18",2787,{"week":104,"volume":105},"2024-08-25",2567,{"week":107,"volume":108},"2024-09-01",2728,{"week":110,"volume":111},"2024-09-08",2774,{"week":113,"volume":114},"2024-09-15",2749,{"week":116,"volume":117},"2024-09-22",2292,{"week":119,"volume":120},"2024-09-29",2564,{"week":122,"volume":123},"2024-10-06",2576,{"week":125,"volume":126},"2024-10-13",3021,{"week":128,"volume":129},"2024-10-20",2773,{"week":131,"volume":132},"2024-10-27",2707,{"week":134,"volume":135},"2024-11-03",3460,{"week":137,"volume":138},"2024-11-10",3195,{"week":140,"volume":141},"2024-11-17",3131,{"week":143,"volume":144},"2024-11-24",3080,{"week":146,"volume":147},"2024-12-01",3006,{"week":149,"volume":150},"2024-12-08",3341,{"week":152,"volume":153},"2024-12-15",2727,{"week":155,"volume":156},"2024-12-22",2886,{"week":158,"volume":159},"2024-12-29",2550,{"week":161,"volume":162},"2025-01-05",3191,{"week":164,"volume":165},"2025-01-12",2898,{"week":167,"volume":168},"2025-01-19",2862,{"week":170,"volume":171},"2025-01-26",2536,{"week":173,"volume":174},"2025-02-02",2988,{"week":176,"volume":177},"2025-02-09",3179,{"week":179,"volume":180},"2025-02-16",3024,{"week":182,"volume":183},"2025-02-23",3423,{"week":185,"volume":186},"2025-03-02",3379,{"week":188,"volume":189},"2025-03-09",3315,{"week":191,"volume":192},"2025-03-16",2887,{"week":194,"volume":195},"2025-03-23",2919,{"week":197,"volume":198},"2025-03-30",2753,{"week":200,"volume":201},"2025-04-06",2701,{"week":203,"volume":204},"2025-04-13",2738,{"week":206,"volume":207},"2025-04-20",2823,{"week":209,"volume":210},"2025-04-27",2618,{"week":212,"volume":213},"2025-05-04",2797,{"week":215,"volume":216},"2025-05-11",2733,{"week":218,"volume":219},"2025-05-18",2247,{"week":221,"volume":222},"2025-05-25",2402,{"week":224,"volume":225},"2025-06-01",2679,{"week":227,"volume":228},"2025-06-08",2621,{"week":230,"volume":231},"2025-06-15",2417,{"week":233,"volume":234},"2025-06-22",2400,{"week":236,"volume":237},"2025-06-29",2205,{"week":239,"volume":240},"2025-07-06",2333,{"week":242,"volume":243},"2025-07-13",2663,{"week":245,"volume":246},"2025-07-20",2321,{"week":248,"volume":249},"2025-07-27",2240,{"week":251,"volume":252},"2025-08-03",2440,{"week":254,"volume":255},"2025-08-10",2559,{"week":257,"volume":249},"2025-08-17",{"week":259,"volume":260},"2025-08-24",2350,{"week":262,"volume":263},"2025-08-31",2467,{"week":265,"volume":266},"2025-09-07",2574,{"week":268,"volume":269},"2025-09-14",2502,{"week":271,"volume":272},"2025-09-21",2517,{"week":274,"volume":275},"2025-09-28",2883,{"week":277,"volume":278},"2025-10-05",2667,{"week":280,"volume":281},"2025-10-12",2662,{"week":283,"volume":284},"2025-10-19",2723,{"week":286,"volume":287},"2025-10-26",2474,{"week":289,"volume":290},"2025-11-02",2626,{"week":292,"volume":293},"2025-11-09",2718,{"week":295,"volume":296},"2025-11-16",2501,{"week":298,"volume":299},"2025-11-23",2604,{"week":301,"volume":302},"2025-11-30",2422,{"week":304,"volume":305},"2025-12-07",2555,{"week":307,"volume":308},"2025-12-14",2365,{"week":310,"volume":311},"2025-12-21",2494,{"week":313,"volume":314},"2025-12-28",2317,{"week":316,"volume":317},"2026-01-04",2706,{"week":319,"volume":320},"2026-01-11",2587,{"week":322,"volume":323},"2026-01-18",2482,{"week":325,"volume":326},"2026-01-25",2295,{"week":328,"volume":329},"2026-02-01",2256,{"week":331,"volume":332},"2026-02-08",2423,{"week":334,"volume":219},"2026-02-15",{"week":336,"volume":287},"2026-02-22",{"week":338,"volume":339},"2026-03-01",3009,{"week":341,"volume":342},"2026-03-08",2690,{"week":344,"volume":345},"2026-03-15",2453,{"week":347,"volume":348},"2026-03-22",2306,{"week":350,"volume":351},"2026-03-29",2332,{"week":353,"volume":354},"2026-04-05",2299,{"week":356,"volume":357},"2026-04-12",2177,{"week":359,"volume":360},"2026-04-19",2066,{"week":362,"volume":363},"2026-04-26",2127,{"week":365,"volume":366},"2026-05-03",2346,{"week":368,"volume":369},"2026-05-10",2345,{"week":371,"volume":372},"2026-05-17",2014,{"week":374,"volume":375},"2026-05-24",1819,{"week":377,"volume":378},"2026-05-31",1859,{"week":380,"volume":381},"2026-06-07",1771,{"week":383,"volume":384},"2026-06-14",1893,{"week":386,"volume":387},"2026-06-21",1823,{"week":389,"volume":390},"2026-06-28",1844,{"week":392,"volume":393},"2026-07-05",1672,{"week":395,"volume":396},"2026-07-12",1719,{"week":398,"volume":399},"2026-07-19",1786,{"week":401,"volume":402},"2026-07-26",1722,false,[405,406,407,408,409,410,411,412,413,414,415,416],1.04787669619387,1.0700912738327157,1.090526740877291,0.9502686614043682,0.8884534800096222,0.8491769401142449,0.799919233314762,1.0559728916426008,1.0189864030282523,1.0501127368314782,1.1120575437704332,1.047417605724796,{"top":418,"otherBrandCount":30,"otherClickShare":30},[419,422,425,428,431],{"brand":420,"clickShare":421},"Blunteffects",0.4718,{"brand":423,"clickShare":424},"unp",0.2089,{"brand":426,"clickShare":427},"Tulasi",0.1284,{"brand":429,"clickShare":430},"Krishnascents",0.1164,{"brand":432,"clickShare":433},"Generic",0.0745,[435,444,450,460,469],{"asin":436,"title":437,"brand":420,"imageUrl":438,"price":439,"rating":21,"reviews":440,"clickShare90":421,"clickShare360":441,"launchDate":442,"amazonUrl":443},"B08QG1BZRD","Blunteffects Hand-Dipped Incense Sticks - Premium 144-Pack Variety Set 12 Different Scents 11 Long USA-Made Aromatherapy with Long Burn Time (12 Pack 144 Total Sticks)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EiYoSGDQL.jpg",21.55,8394,0.5026,"2020-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08QG1BZRD",{"asin":445,"title":446,"brand":423,"imageUrl":438,"price":25,"rating":21,"reviews":440,"clickShare90":424,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B0917WPQVS","Blunteffects Hand-Dipped Incense Sticks - Premium 180-Pack Variety Set 15 Different Scents 11 Long USA-Made Aromatherapy with Long Burn Time (15 Pack 180 Total Sticks)",0.2609,"2021-03-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0917WPQVS",{"asin":451,"title":452,"brand":426,"imageUrl":453,"price":454,"rating":455,"reviews":456,"clickShare90":427,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B0CP7BM899","Tulasi Blunt Action Incense Sticks 12 Packs 144Pc Long Lasting Fragrance Natural Essential Oils Hand Rolled Incense Sticks for Aromatherapy Relaxing Yoga Meditation Prayer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513AsigT2GL.jpg",15.14,4.5,480,0.1051,"2023-11-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CP7BM899",{"asin":461,"title":462,"brand":429,"imageUrl":463,"price":24,"rating":464,"reviews":465,"clickShare90":430,"clickShare360":466,"launchDate":467,"amazonUrl":468},"B0FJL67C4N","Krishnascents Blunt Black Incense Sticks 12 Assorted Packs 144 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517RVkEmXZL.jpg",4.3,355,0.1073,"2025-07-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJL67C4N",{"asin":470,"title":471,"brand":432,"imageUrl":472,"price":473,"rating":26,"reviews":474,"clickShare90":433,"clickShare360":475,"launchDate":104,"amazonUrl":476},"B0GTQ53KJG","Variety Pack of 11 inch Incense Sticks Set of 12 Assorted Fragrances (Total of 144 Sticks)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TRjPWQW7L.jpg",19.84,8,0.0242,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTQ53KJG",{"love":478,"hate":540,"returnReasons":588},[479,486,493,499,506,512,519,524,528,534],{"topic":480,"percentOfMentions":481,"verbatims":482},"Smell",0.6734,[483,484,485],"Long lasting scent","Amazing fragrance","Great fragrances",{"topic":487,"percentOfMentions":488,"verbatims":489},"Quality-Overall",0.1057,[490,491,492],"consistent in quality","Quality product","Good variety",{"topic":494,"percentOfMentions":495,"verbatims":496},"Value For Money",0.0785,[497,498,497],"Great value for the money","Good price",{"topic":500,"percentOfMentions":501,"verbatims":502},"Durability",0.026000000000000002,[503,504,505],"Long lasting my tail","They're lasting","Overall, a reliable incense option with a long-lasting, enjoyable aroma suitable for daily use or relaxation",{"topic":507,"percentOfMentions":508,"verbatims":509},"Fire Resistance",0.0134,[510,511],"These have been the best so far, rolled very well and burn nicely","They burn for a long time and smell great",{"topic":513,"percentOfMentions":514,"verbatims":515},"Size-Overall",0.0084,[516,517,518],"The size is is good","Perfect size for the holder that was included","These small awesome",{"topic":520,"percentOfMentions":521,"verbatims":522},"Gifting Purpose",0.0067,[523],"I love a free gift 💝 I love them",{"topic":525,"percentOfMentions":521,"verbatims":526},"Product Condition",[527],"Ive had another brand that was my go to for years BUT this brand is my new go too",{"topic":529,"percentOfMentions":530,"verbatims":531},"Functionality-Overall",0.005600000000000001,[532,533],"Item works great","It works perfectly for my needs",{"topic":535,"percentOfMentions":530,"verbatims":536},"Advertised Vs Actual Product",[537,538,539],"it is exactly as described in the listing","It does what it says","Mission accomplished",[541,547,553,559,566,571,576,580,584],{"topic":480,"percentOfMentions":542,"verbatims":543},0.6807,[544,545,546],"These smell like burning dookie","it smells like burnt sticks","Can't smell them",{"topic":487,"percentOfMentions":548,"verbatims":549},0.0407,[550,551,552],"Just cheap looking","Poor quality","Price is low for the quality",{"topic":494,"percentOfMentions":554,"verbatims":555},0.036699999999999997,[556,557,558],"Not only are they continually to go up in price","They're high","Not worth the price",{"topic":560,"percentOfMentions":561,"verbatims":562},"Flammable",0.026699999999999998,[563,564,565],"I cant keep these things burning for the life of me","30 Minutes later they both was still burning","they seem very flammable as just one second with the lighter",{"topic":500,"percentOfMentions":561,"verbatims":567},[568,569,570],"doesnt last long","Falls apart super easily","they don't last very Long",{"topic":535,"percentOfMentions":561,"verbatims":572},[573,574,575],"Advertisement is misleading","Not the same","You do not get whats pictured",{"topic":513,"percentOfMentions":577,"verbatims":578},0.01,[579],"Very small",{"topic":581,"percentOfMentions":577,"verbatims":582},"Heating",[583],"burn too quickly",{"topic":585,"percentOfMentions":577,"verbatims":586},"Defective Material\u002FParts",[587],"some came broken into pieces",[589,591,593,595,597,599,601,603,605,608],{"reason":480,"pct":590},0.4244,{"reason":535,"pct":592},0.1891,{"reason":513,"pct":594},0.1134,{"reason":494,"pct":596},0.0672,{"reason":529,"pct":598},0.042,{"reason":585,"pct":600},0.0378,{"reason":487,"pct":602},0.0336,{"reason":560,"pct":604},0.0294,{"reason":606,"pct":607},"Spray\u002FFlow",0.0168,{"reason":609,"pct":607},"Strength",[611,615,620,625,630,634,639,644],{"term":612,"volume":613,"growthQoq":614,"conversionRate":19},"blunt effects incense",59112,-0.226,{"term":616,"volume":617,"growthQoq":618,"conversionRate":619},"blunteffects incense sticks",14189,-0.1034,0.0385,{"term":621,"volume":622,"growthQoq":623,"conversionRate":624},"blunt effects incense sticks",12132,0.1214,0.0388,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"blunt life incense sticks",10287,-0.2038,0.0292,{"term":31,"volume":631,"growthQoq":632,"conversionRate":633},8998,-0.2477,0.0211,{"term":635,"volume":636,"growthQoq":637,"conversionRate":638},"blunt incense sticks",6217,-0.2894,0.0398,{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"blunteffects incense",5258,-0.3445,0.0314,{"term":645,"volume":646,"growthQoq":647,"conversionRate":648},"bluntlife incense",3979,-0.4131,0.016,[650,657,663,668,674,679],{"title":651,"href":652,"score":653,"verdict":654,"marketSize":655,"growth90":656},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":658,"href":659,"score":653,"verdict":660,"marketSize":661,"growth90":662},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":664,"href":665,"score":653,"verdict":654,"marketSize":666,"growth90":667},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":669,"href":670,"score":671,"verdict":654,"marketSize":672,"growth90":673},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":675,"href":676,"score":671,"verdict":660,"marketSize":677,"growth90":678},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":680,"href":681,"score":671,"verdict":654,"marketSize":682,"growth90":683},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[685,692,699,706,709,716,723,730,737,743,750,757,764,771,778,785,792,799,806,812],{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":707,"marketSizeTotal":708},11250,6171847188,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":646,"marketSizeTotal":742},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3202071599,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":765,"label":766,"slug":767,"href":768,"nichesTracked":769,"marketSizeTotal":770},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":772,"label":773,"slug":774,"href":775,"nichesTracked":776,"marketSizeTotal":777},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":779,"label":780,"slug":781,"href":782,"nichesTracked":783,"marketSizeTotal":784},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":786,"label":787,"slug":788,"href":789,"nichesTracked":790,"marketSizeTotal":791},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":793,"label":794,"slug":795,"href":796,"nichesTracked":797,"marketSizeTotal":798},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":800,"label":801,"slug":802,"href":803,"nichesTracked":804,"marketSizeTotal":805},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":807,"label":808,"slug":809,"href":810,"nichesTracked":474,"marketSizeTotal":811},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":813,"label":814,"slug":815,"href":816,"nichesTracked":817,"marketSizeTotal":818},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]