---
title: "Bluey Plates — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-plates"
last_updated: "2026-08-09T16:09:29.834Z"
locale: en
meta:
description: "Niche score 50/100 · $223K/yr market · 200K searches/yr · $17.88 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $223K/yr market · 200K searches/yr · $17.88 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bluey Plates — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey plates**
**Worth a look**
Shows low returns (1.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 43Growth 17Conversion 69Competition 70Returns 85Price range 69Avg price 82Brand share 32Review moat 65Quality gap 16
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.88**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.22–$29.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****898.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$223K**
$223K/yr · 200K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey plates is a $223K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,952**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**12%**
- Unique51% - Zak Designs11% - The First Years9% - Tewess8% - Generic7% - ojustbeok2% - Open — no brand owns it (12 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-plates/trend)
## **Top bluey plates search terms**
- **bluey plates**60K/yr-5.3%4.2% conv. - **bluey plates and napkins**25K/yr-11.9%7.1% conv. - **bluey birthday plates**15K/yr-17.1%4.4% conv. - **bluey paper plates**11K/yr-8.4%3.8% conv. - **bluey party plates**13K/yr-22.1%3.9% conv. - **bluey plate**10K/yr-22.1%4.0% conv. - **bluey birthday plates and napkins**8K/yr-23.9%7.1% conv. - **bluey plate set**12K/yr-39.2%5.5% conv. - **bluey cake plates**7K/yr-9.1%4.5% conv. - **bluey bowl**6K/yr-19.5%2.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-plates/search-terms)
## **Top bluey plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Plates and Napkins for 32 Guests | Bluey Birthday Decorations for Party | Officially Licensed**Unique**$21.88**5.0★105 rev](https://www.amazon.com/dp/B0FBDXWJMX) [2**Bluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed**Unique**$26.85**4.9★46 rev](https://www.amazon.com/dp/B0GMDBSXZQ) [3**Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed**Unique**$19.85**4.9★47 rev](https://www.amazon.com/dp/B0GJ6TVLFK) [4**40Pcs Blue Dog Birthday Party Decorations Plates and Napkins Blue Dog Party Supplies Serve 20 Guests**Generic**$10.90**4.5★106 rev](https://www.amazon.com/dp/B0DPFCDSDM) [5**Unique Bluey Birthday Party Supplies | Serves 16 | Bluey Party Supplies | Bluey Birthday Decorations | Bluey Party Decorations | Bluey Plates and Napkins**Unique**$14.77**4.8★859 rev](https://www.amazon.com/dp/B0BWX6QGTF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed**Unique**$26.85**46 rev5mo ago](https://www.amazon.com/dp/B0GMDBSXZQ) [**Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed**Unique**$19.85**47 rev5mo ago](https://www.amazon.com/dp/B0GJ6TVLFK) [**Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 16 Guests | With Sticker | Officially Licensed**Unique**$13.87**36 rev5mo ago](https://www.amazon.com/dp/B0GJ6RC5SC) [**The First Years Bluey Kids Dinnerware Set - Includes Bluey Suction Plate Bingo Suction Bowl and Stainless Steel Toddler Silverware - Toddler and Baby Feeding Essentials - 4 Count**The First Years**$15.66**94 rev11mo ago](https://www.amazon.com/dp/B0FKTP4BVQ) [**Bluey Plates and Napkins for 32 Guests | Bluey Birthday Decorations for Party | Officially Licensed**Unique**$21.88**105 rev1y ago](https://www.amazon.com/dp/B0FBDXWJMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.22**4.8★**▲ 196%**](https://www.amazon.com/dp/B0BCNRWTMF) [**Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 32 Guests | With Sticker | Officially Licensed**Unique**$19.85**4.9★**▲ 172%**](https://www.amazon.com/dp/B0GJ6TVLFK) [**Bluey Birthday Decorations for Party | 16 Dinner Plates 16 Dessert Plates 16 Napkins 16 Cups 18 Forks | With Sticker | Officially Licensed**Unique**$26.85**4.9★**▲ 153%**](https://www.amazon.com/dp/B0GMDBSXZQ) [**Bluey Birthday Decorations for Party | Dessert Plates and Napkins for 16 Guests | With Sticker | Officially Licensed**Unique**$13.87**4.8★**▲ 135%**](https://www.amazon.com/dp/B0GJ6RC5SC) [**96Pcs Blue Dog Birthday Party Supplies Set for 24 Guests Happy Birthday Dessert Plates Lunch Plates Napkins Disposable Tableware Party Kit for Boys Kids**Tewess**$13.70**4.7★**▲ 104%**](https://www.amazon.com/dp/B0F484KJQ8)
**~~View all trending →~~**
## **What buyers say about bluey plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality”*
**Color**18%
*“I love the colors too”*
**Value For Money**10%
*“Definitely worth the money”*
**Durability**8%
*“The set feels durable”*
**Size-Overall**7%
*“Size was accurate”*
**Design-Overall**7%
*“cute design”*
**Strength**6%
*“The plates are sturdy”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Ease Of Cleaning**3%
*“Cleanup was a breeze since everything is disposable”*
**Gifting Purpose**2%
*“Nice gift set”*
### **What buyers complain about **
**Size-Overall**15%
*“small set”*
**Value For Money**11%
*“cheaper at Walmart”*
**Thickness**7%
*“the plates are on the thin side”*
**Durability**6%
*“Broke right away”*
**Strength**5%
*“A little flimsy”*
**Quality-Overall**1%
*“The napkins are the usual party napkins quality, so not the best”*
**Weight Heavy**1%
*“The plates are not heavy duty as they cannot hold food other than a piece of cake”*
**Print Quality**1%
*“The printing color is a little dark though”*
**Color**1%
*“Bluey and her dad's s tan spots look darker than they should be,”*
**Ease Of Cleaning**0%
*“you cant really use them for wiping or cleaning anything”*
### **Top return reasons **
**Value For Money**44%
**Size-Overall**31%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Color**4%
**Material Quality**3%
**Strength**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Gifting Purpose**0%
## **Common questions**
- **Is bluey plates profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 34 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bluey plates niche?**
- 18 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in bluey plates?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.5%.
- **When does demand for bluey plates peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bluey plates niche?**
- Listings span $8.22–$29.80; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.
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