---
title: "Bluey Happy Birthday Banner — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-happy-birthday-banner"
last_updated: "2026-08-06T22:17:58.985Z"
locale: en
meta:
description: "Niche score 48/100 · $37K/yr market · 72K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $37K/yr market · 72K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Happy Birthday Banner — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey happy birthday banner**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 44Competition 82Returns 55Price range 77Avg price 73Brand share 79Review moat 83Quality gap 19
**Review moat**
**Great****341.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.66–$49.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.72**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$37K**
$37K/yr · 72K searches
According to Flapen's Amazon United States niche tracking, bluey happy birthday banner is a $37K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey happy birthday banner market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$37K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,931**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**56%**
Top 20: 91%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**39%**
- Unique21% - BOBORAT16% - Tewess9% - Anagram5% - ERAOLIAE5% - Chiisong5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-happy-birthday-banner/trend)
## **Top bluey happy birthday banner search terms**
- **pink bluey birthday decorations**27K/yr-17.8%0.9% conv. - **bluey happy birthday banner**20K/yr-2.3%5.5% conv. - **bluey birthday decorations pink**10K/yr-12.6%1.3% conv. - **bluey banner birthday**7K/yr-5.4%2.6% conv. - **happy birthday bluey banner**6K/yr+1.5%6.1% conv. - **bluey party banner**3K/yr-18.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-happy-birthday-banner/search-terms)
## **Top bluey happy birthday banner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**96Pcs Cartoon Pink Dog Tableware Set Disposable Dinnerware for Girls Birthday Party Bday Pink Decorations with Plates and Napkins Sets Serve 24 Guests**Tewess**$18.20**4.7★55 rev](https://www.amazon.com/dp/B0F48442YH) [2**Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed**Unique**$8.15**4.5★46 rev](https://www.amazon.com/dp/B0GJGV6KNC) [3**Kids Birthday Party Decoration Set Pink Blue Orange Animal Theme 18 Piece Balloon Pack with Banner Cake Topper Party Supplies**BOBORAT**$14.96**4.6★152 rev](https://www.amazon.com/dp/B0F9JWTVHB) [4**5x3ft Blue Dog Birthday Background Kids Blue Cartoon Photography Backdrop Boys Girls Birthday Party Wall Decorations Photo Props Cute Photo Backgrounds Banner Birthday Party Supplies (Blue Dog)**ERAOLIAE**$9.75**4.7★44 rev](https://www.amazon.com/dp/B0FPXSC7Y9) [5**BOBORAT 5 * 3ft Blue Dog Birthday Backdrop Birthday Party Decoration Background Pink Cute Cartoon Theme Photo Banner for Girl Woman Kid Adult (Style A)**BOBORAT**$8.64**4.8★413 rev](https://www.amazon.com/dp/B0DXKSPFW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed**Unique**$8.15**46 rev5mo ago](https://www.amazon.com/dp/B0GJGV6KNC) [**Bluey Birthday Banner and Bluey Tablecloth with Hanging Swirls - Bluey Birthday Decorations and Party Supplies - Officially Licensed**Unique**$12.86**45 rev5mo ago](https://www.amazon.com/dp/B0GJG7GX7S) [**Unique Bluey Birthday Banner and Bluey Tablecloth - Birthday Decorations and Party Supplies - Officially Licensed**Unique**$9.94**115 rev5mo ago](https://www.amazon.com/dp/B0GHZYB82F) [**Pink Number 5 Birthday Candle with Paw Print Design Cat and Dog Theme Cake Topper for Party Decorations for Pet Party Decor Anniversary Celebrations Supplies (Pink Number 5)**woiodora**$6.33**60 rev6mo ago](https://www.amazon.com/dp/B0GFCQG68S) [**Bluey Birthday Banner and 6 Hanging Swirls | Bluey Birthday Decorations | Party Supplies | Officially Licensed**Unique**$11.53**48 rev6mo ago](https://www.amazon.com/dp/B0G4FMHFBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pink Number 5 Birthday Candle with Paw Print Design Cat and Dog Theme Cake Topper for Party Decorations for Pet Party Decor Anniversary Celebrations Supplies (Pink Number 5)**woiodora**$6.33**4.7★**▲ 239%**](https://www.amazon.com/dp/B0GFCQG68S) [**5x3ft Blue Dog Birthday Background Kids Blue Cartoon Photography Backdrop Boys Girls Birthday Party Wall Decorations Photo Props Cute Photo Backgrounds Banner Birthday Party Supplies (Blue Dog)**ERAOLIAE**$9.75**4.7★**▲ 179%**](https://www.amazon.com/dp/B0FPXSC7Y9) [**HandTool Blue Pink Birthday Decorations Party Supplies Including Banner Tablecloth Cake Toppers Balloons Hanging Swirls Birthday Party Decorations**HandTool**$22.48**5.0★**▲ 156%**](https://www.amazon.com/dp/B0G1Y8L42J) [**Bluey Birthday Banner and 3 Hanging Swirl Decorations - Bluey Birthday Decorations and Party Supplies - Officially Licensed**Unique**$8.15**4.5★**▲ 142%**](https://www.amazon.com/dp/B0GJGV6KNC) [**Bluey Birthday Banner and Bluey Tablecloth with Hanging Swirls - Bluey Birthday Decorations and Party Supplies - Officially Licensed**Unique**$12.86**4.8★**▲ 133%**](https://www.amazon.com/dp/B0GJG7GX7S)
**~~View all trending →~~**
## **What buyers say about bluey happy birthday banner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Decent quality”*
**Color**18%
*“Cute colors”*
**Size-Overall**8%
*“Size was accurate”*
**Value For Money**7%
*“Reasonably priced”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Assembly/Installation**5%
*“Easy to put together”*
**Design-Overall**5%
*“The design is fun”*
**Durability**5%
*“Durable and cute”*
**Ease Of Use**3%
*“easy to hang up”*
**Brightness/Shine/Glow**2%
*“Bright, vibrant, and the prints look crisp and authentic”*
### **What buyers complain about **
**Quality-Overall**11%
*“Bad quality”*
**Inflation/Deflation**8%
*“cannot inflate properly”*
**Thickness**6%
*“I was looking for some more thicker”*
**Size-Overall**6%
*“Huge”*
**Value For Money**6%
*“feels a bit lacking for the price point”*
**Durability**4%
*“Not durable at all”*
**Adhesion/Stickiness**4%
*“Another reviewer said that it's not adhesive”*
**Strength**3%
*“Very fragile and break easily”*
**Color**3%
*“orange isnt one of the balloon colors”*
**Leak-Proof**3%
*“Leak air”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**20%
**Color**15%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Thin**2%
**Adhesion/Stickiness**2%
**Inflation/Deflation**2%
## **Common questions**
- **Is bluey happy birthday banner profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 53 tracked products. 8 of 19 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bluey happy birthday banner niche?**
- 34 brands and 53 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in bluey happy birthday banner?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Thickness. The return rate is 2.8%.
- **When does demand for bluey happy birthday banner peak?**
- Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bluey happy birthday banner niche?**
- Listings span $4.66–$49.98; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.
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