---
title: "Search terms — bluey blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-blanket/search-terms"
last_updated: "2026-08-09T21:04:24.780Z"
locale: en
meta:
  description: "Niche score 46/100 · $456K/yr market · 591K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $456K/yr market · 591K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — bluey blanket - Flapen"
---

# **bluey blanket**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 8Conversion 45Competition 62Returns 94Price range 70Avg price 91Brand share 7Review moat 54Quality gap 16

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.64–$31.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$456K**

$456K/yr · 591K searches

**Review moat**

**Good****1,332.81**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-33.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms