---
title: "Bluey Blanket — $456K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-blanket"
last_updated: "2026-08-06T19:32:49.153Z"
locale: en
meta:
description: "Niche score 46/100 · $456K/yr market · 591K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $456K/yr market · 591K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Blanket — $456K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey blanket**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 8Conversion 45Competition 62Returns 94Price range 70Avg price 91Brand share 7Review moat 54Quality gap 16
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.64–$31.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$456K**
$456K/yr · 591K searches
**Review moat**
**Good****1,332.81**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey blanket is a $456K/yr Amazon United States market (591K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey blanket market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$430K–$537K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#627**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**1%**
- Jay Franco47% - Northwest38% - Bluey5% - Characters Wholesale Outlet inc4% - Sunny Side Up2% - The Northwest Group1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.
60K40KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-blanket/trend)
## **Top bluey blanket search terms**
- **bluey blanket**354K/yr-37.1%2.6% conv. - **bluey blanket for girls**84K/yr-23.8%3.7% conv. - **bluey blankets for boys**44K/yr-25.8%3.9% conv. - **bluey throw blanket**29K/yr-26.5%3.2% conv. - **bluey blankets**11K/yr-26.9%1.8% conv. - **bluey baby blanket**7K/yr-14.0%0.7% conv. - **bluey toddler blanket**6K/yr-12.1%3.0% conv. - **bluey cover**5K/yr-22.5%1.1% conv. - **bluey fleece blanket**8K/yr-36.9%4.4% conv. - **bluey pillow and blanket set**5K/yr-2.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-blanket/search-terms)
## **Top bluey blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$18K8%$36K12%$55K16%$73K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey & Bingo Soft Silky Fleece Throw Blanket 40 x 50 Kids Party Pups Design**Northwest**$14.45**4.6★68 rev](https://www.amazon.com/dp/B0DFRHKRDT) [2**Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Pink - Bluey 40x50 - Travel Blanket**Jay Franco**$21.29**4.7★1,385 rev](https://www.amazon.com/dp/B0DVMZV9QV) [3**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket**Jay Franco**$16.63**4.3★96 rev](https://www.amazon.com/dp/B0G55X9LW7) [4**Northwest Bluey Micro Raschel Throw Blanket 46 x 60 Family Photo**Northwest**$18.21**4.8★534 rev](https://www.amazon.com/dp/B0CJYLSFM9) [5**Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Pink - Bluey 46x60 - Throw Blanket**Jay Franco**$22.86**4.7★1,385 rev](https://www.amazon.com/dp/B0DVMP2Q93)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket**Jay Franco**$16.63**96 rev7mo ago](https://www.amazon.com/dp/B0G55X9LW7) [**Bluey Happy Family Throw Soft Silky Blanket 40in x 50in Kids Party Pups Design**Characters Wholesale Outlet inc**$15.45**37 rev8mo ago](https://www.amazon.com/dp/B0FX7NKMD7) [**Bluey Fun Hugger Pillow and Throw Blanket Set 11 inch Character Plush with 40x50 inch Soft Fleece Blanket Cozy for Kids Girls Boys Travel Nap Time**Northwest**$27.85**86 rev8mo ago](https://www.amazon.com/dp/B0FX5ST51Y) [**Northwest Bluey Sweet Sticker Fun Hugger Pillow & Silk Touch Throw Blanket Set Stuffed Animal 50x60 inch Blanket and 11 inch Plushie**Northwest**$25.16**215 rev9mo ago](https://www.amazon.com/dp/B0FX34T5FB) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket**Jay Franco**$18.67**398 rev9mo ago](https://www.amazon.com/dp/B0FTZS3QJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket**Jay Franco**$18.67**4.7★**▲ 345%**](https://www.amazon.com/dp/B0FTZS3QJ2) [**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.22**4.8★**▲ 336%**](https://www.amazon.com/dp/B0BCNRWTMF) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Bluey 40x50 - Travel Blanket**Jay Franco**$16.63**4.3★**▲ 289%**](https://www.amazon.com/dp/B0G55X9LW7) [**Bluey & Bingo Soft Silky Fleece Throw Blanket 40 x 50 Kids Party Pups Design**Northwest**$14.45**4.6★**▲ 93%**](https://www.amazon.com/dp/B0DFRHKRDT) [**Bluey Fun Hugger Pillow and Throw Blanket Set 11 inch Character Plush with 40x50 inch Soft Fleece Blanket Cozy for Kids Girls Boys Travel Nap Time**Northwest**$27.85**4.8★**▲ 84%**](https://www.amazon.com/dp/B0FX5ST51Y)
**~~View all trending →~~**
## **What buyers say about bluey blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**31%
*“Its soft”*
**Color**10%
*“The colors are bright”*
**Size-Overall**7%
*“It fits perfectly”*
**Value For Money**7%
*“Affordable”*
**Quality-Overall**6%
*“No complaints”*
**Gifting Purpose**6%
*“Cute gift idea”*
**Advertised Vs Actual Product**6%
*“Exactly as shown”*
**Comfort-Overall**5%
*“Quality and comfort”*
**Warmth**4%
*“the blanket is very cozy”*
**Weight Light**3%
*“Its a standard lightweight fleece blanket”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger than expected”*
**Thickness**19%
*“I expected it to be thicker”*
**Quality-Overall**7%
*“cheap quality”*
**Durability**4%
*“Broke right away”*
**Value For Money**3%
*“At $19.99, I considered the price high for this size and edging style”*
**Material Quality**2%
*“The quality of this material is awful”*
**Color**2%
*“Stuff Bluey”*
**Smell**2%
*“the blanket smelled like smoke after taking it out of the package”*
**Warmth**1%
*“It is a very thin blanket so it wouldnt provide much warmth or weight”*
**Advertised Vs Actual Product**1%
*“Not as picture”*
### **Top return reasons **
**Size-Overall**34%
**Thin**14%
**Material Quality**9%
**Quality-Overall**7%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Thickness**3%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**2%
**Design-Overall**2%
## **Common questions**
- **Is bluey blanket profitable to sell on Amazon United States?**
- The niche generates $456K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bluey blanket niche?**
- 7 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bluey blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.
- **When does demand for bluey blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the bluey blanket niche?**
- Listings span $7.64–$31.96; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.
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