---
title: "Products — bluey birthday party supplies - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-birthday-party-supplies/products"
last_updated: "2026-08-07T19:41:55.424Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.8M/yr market · 3.7M searches/yr · $18.45 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.8M/yr market · 3.7M searches/yr · $18.45 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — bluey birthday party supplies - Flapen"
---

# **bluey birthday party supplies**

**Worth a look**

Shows a $1.8M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 91Growth 19Conversion 33Competition 56Returns 84Price range 65Avg price 84Brand share 43Review moat 65Quality gap 15

**Market size**

**Great****$1.8M**

$1.8M/yr · 3.7M searches

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.45**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****892.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.80–$33.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## Products