---
title: "Bluey Birthday Party Supplies — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-birthday-party-supplies"
last_updated: "2026-08-09T20:16:11.468Z"
locale: en
meta:
description: "Niche score 53/100 · $1.8M/yr market · 3.7M searches/yr · $18.45 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.8M/yr market · 3.7M searches/yr · $18.45 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bluey Birthday Party Supplies — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **bluey birthday party supplies**
**Worth a look**
Shows a $1.8M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 91Growth 19Conversion 33Competition 56Returns 84Price range 65Avg price 84Brand share 43Review moat 65Quality gap 15
**Market size**
**Great****$1.8M**
$1.8M/yr · 3.7M searches
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****892.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.80–$33.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bluey birthday party supplies is a $1.8M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey birthday party supplies market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**17%**
- Unique40% - Hewtwerck21% - The First Years7% - Toyland7% - Bluey4% - Amscan4% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
150K100KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-birthday-party-supplies/trend)
## **Top bluey birthday party supplies search terms**
- **bluey birthday decorations**1.9M/yr-18.6%1.6% conv. - **bluey birthday decorations girl**456K/yr+0.2%1.1% conv. - **bluey party decorations**326K/yr-10.5%1.8% conv. - **bluey birthday**236K/yr-15.8%1.0% conv. - **bluey decorations**142K/yr-1.8%1.8% conv. - **bluey party**112K/yr-1.6%1.0% conv. - **bluey pinata**96K/yr+7.3%0.4% conv. - **bluey party supplies**80K/yr-8.5%1.7% conv. - **bluey decorations birthday girl**59K/yr-12.3%1.5% conv. - **bluey birthday decorations boy**46K/yr-10.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-birthday-party-supplies/search-terms)
## **Top bluey birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$179K20%$359K30%$538K40%$717K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)**Hewtwerck**$28.80**4.7★418 rev](https://www.amazon.com/dp/B0D7M45TZM) [2**Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Bluey Party Decorations | Banner Tablecloth Foil and Latex Balloons Plates and Napkins Sticker | Officially Licensed**Unique**$33.79**4.6★120 rev](https://www.amazon.com/dp/B0GGCMPMQH) [3**The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count**The First Years**$14.79**4.8★2,369 rev](https://www.amazon.com/dp/B0CQ66627R) [4**Unique Bluey Goodie Bags for Party Favors | 16 Pack | Bluey Birthday Decorations and Party Supplies**Unique**$8.00**4.8★1,294 rev](https://www.amazon.com/dp/B0CZ7JBF1J) [5**Bluey Birthday Decorations Girl Party Supplies for 16 - Officially Licensed Banner Tablecloth Foil and Latex Balloons Plates and Napkins Candles Sticker**Unique**$33.85**4.6★62 rev](https://www.amazon.com/dp/B0GM95FYC5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Complete Bluey Party Decorations Set | Banner Tablecloth Balloons Dessert Plates and Napkins Sticker | Officially Licensed**Unique**$22.91**33 rev3mo ago](https://www.amazon.com/dp/B0GQRN6235) [**Blue Dogs Happy Birthday Party Decorations Set Banner Balloons Cake Toppers Kids Party Favors Complete Party Kit for Boys and Girls Colorful Celebration Accessories (blue)**Woansju**$21.36**21 rev4mo ago](https://www.amazon.com/dp/B0GSWK7QLJ) [**Bluey Birthday Decorations Girl Party Supplies for 16 - Officially Licensed Banner Tablecloth Foil and Latex Balloons Plates and Napkins Candles Sticker**Unique**$33.85**62 rev5mo ago](https://www.amazon.com/dp/B0GM95FYC5) [**Unique Bluey Birthday Banner and Bluey Tablecloth - Birthday Decorations and Party Supplies - Officially Licensed**Unique**$9.94**115 rev5mo ago](https://www.amazon.com/dp/B0GHZYB82F) [**Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Bluey Party Decorations | Banner Tablecloth Foil and Latex Balloons Plates and Napkins Sticker | Officially Licensed**Unique**$33.79**120 rev6mo ago](https://www.amazon.com/dp/B0GGCMPMQH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Complete Bluey Party Decorations Set | Banner Tablecloth Balloons Dessert Plates and Napkins Sticker | Officially Licensed**Unique**$22.91**4.8★**▲ 239%**](https://www.amazon.com/dp/B0GQRN6235) [**Blue Dogs Happy Birthday Party Decorations Set Banner Balloons Cake Toppers Kids Party Favors Complete Party Kit for Boys and Girls Colorful Celebration Accessories (blue)**Woansju**$21.36**4.4★**▲ 232%**](https://www.amazon.com/dp/B0GSWK7QLJ) [**Bluey Birthday Decorations Girl Party Supplies for 16 - Officially Licensed Banner Tablecloth Foil and Latex Balloons Plates and Napkins Candles Sticker**Unique**$33.85**4.6★**▲ 162%**](https://www.amazon.com/dp/B0GM95FYC5) [**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)**Hewtwerck**$28.80**4.7★**▲ 139%**](https://www.amazon.com/dp/B0D7M45TZM) [**Bluey Birthday Decorations and Party Supplies | Serves 16 Guests | Bluey Party Decorations | Banner Tablecloth Foil and Latex Balloons Plates and Napkins Sticker | Officially Licensed**Unique**$33.79**4.6★**▲ 131%**](https://www.amazon.com/dp/B0GGCMPMQH)
**~~View all trending →~~**
## **What buyers say about bluey birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is solid”*
**Color**13%
*“Colors are bright”*
**Value For Money**10%
*“Great Value”*
**Size-Overall**8%
*“Size was accurate”*
**Design-Overall**4%
*“The design is adorable”*
**Advertised Vs Actual Product**4%
*“exactly what I needed”*
**Durability**4%
*“Cute and durable”*
**Taste-Overall**4%
*“Always consistent in taste”*
**Ease Of Use**4%
*“easy to hang”*
**Assembly/Installation**3%
*“easy to set up”*
### **What buyers complain about **
**Size-Overall**11%
*“The bags have a small size”*
**Value For Money**8%
*“Way too expensive”*
**Leak-Proof**6%
*“Leaking”*
**Taste-Overall**5%
*“The taste received a mixed review”*
**Inflation/Deflation**4%
*“Just disappointing that it doesnt have a straw to inflate it had a hard time struggling”*
**Thickness**3%
*“plates could be a bit thicker”*
**Durability**3%
*“Broke so easily”*
**Hard Feel**3%
*“some came hard as rock”*
**Assembly/Installation**3%
*“Assembly takes a bit”*
**Quality-Overall**2%
*“Its not super high quality which i wasnt expecting”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**28%
**Advertised Vs Actual Product**5%
**Inflation/Deflation**4%
**Quality-Overall**4%
**Color**3%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bluey birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bluey birthday party supplies niche?**
- 16 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in bluey birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 1.6%.
- **When does demand for bluey birthday party supplies peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bluey birthday party supplies niche?**
- Listings span $4.80–$33.85; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)