---
title: "Bluey Birthday Invitations — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-birthday-invitations"
last_updated: "2026-08-06T15:57:10.197Z"
locale: en
meta:
description: "Niche score 37/100 · $35K/yr market · 49K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $35K/yr market · 49K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Birthday Invitations — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey birthday invitations**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 9Conversion 60Competition 20Returns 77Price range 56Avg price 61Brand share 49Review moat 85Quality gap 21
**Review moat**
**Great****305.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.65–$28.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 49K searches
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bluey birthday invitations is a $35K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey birthday invitations market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$33K–$40K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#1,176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**16%**
- TYHJOY23% - NATURAL BEHAVIOUR17% - Ghongba14% - Rasonus12% - Hallmark10% - QAMEGX9% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-birthday-invitations/trend)
## **Top bluey birthday invitations search terms**
- **bluey birthday invitations**15K/yr-27.1%4.6% conv. - **bluey invitations**10K/yr-42.3%5.5% conv. - **bluey invitations birthday girl**7K/yr-23.4%4.0% conv. - **bluey birthday invitations for girls**6K/yr-31.6%5.9% conv. - **bluey party invitations**4K/yr-19.3%4.0% conv. - **bluey birthday invitations for boys**3K/yr-35.5%6.0% conv. - **bluey birthday party invitations**2K/yr-35.8%5.3% conv. - **bluey invitations birthday boy**2K/yr-41.5%7.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-birthday-invitations/search-terms)
## **Top bluey birthday invitations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TYHJOY 24 Pcs Cartoon Dog Birthday Party Invitations with Envelopes and Stickers Dog-themed Birthday Invitations for Puppy Birthday Party Decorations Supplies**TYHJOY**$13.41**4.7★64 rev](https://www.amazon.com/dp/B0FC69VHTV) [2**NATURAL BEHAVIOUR Set of 20 Playful Pup-Themed Happy Birthday Invitation Cards & Envelopes Lightweight (240g) Postcard Style Invites for the Perfect Party Pack**NATURAL BEHAVIOUR**$17.92**4.7★237 rev](https://www.amazon.com/dp/B0BZSNVY3N) [3**Ghongba 20pcs Children Birthday Invitations Children Party Invitations Birthday Party Supplies Decoration (4)**Ghongba**$7.95**4.5★5 rev](https://www.amazon.com/dp/B0D182RVG4) [4**Rasonus 12Pcs Cute Cartoon Dog Birthday Invitations Set with Envelopes & Stickers Puppy Paw Theme Invitation Cards for Birthday Decorations Party favors Supplies**Rasonus**$9.86**4.8★25 rev](https://www.amazon.com/dp/B0GVJHFBZB) [5**Hallmark Bluey Kids Birthday Card Assortment (16 Cards with Envelopes) Unicorn Dance Mode Hooray**Hallmark**$9.94**4.3★1,125 rev](https://www.amazon.com/dp/B0DQXSMDJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rasonus 12Pcs Cute Cartoon Dog Birthday Invitations Set with Envelopes & Stickers Puppy Paw Theme Invitation Cards for Birthday Decorations Party favors Supplies**Rasonus**$9.86**25 rev3mo ago](https://www.amazon.com/dp/B0GVJHFBZB) [**QAMEGX Blue Dog Birthday Card- 20Pcs Cartoon Dog Happy Birthday Invitations Blue Dog Birthday Invitations Boys Girls Dog Birthday Decor with Sticker Labels Envelope Gifts for Kids**QAMEGX**$10.85**33 rev8mo ago](https://www.amazon.com/dp/B0G2LSHLS5) [**Joyvistalen 20-Pack 4x6 Inch Birthday Invitation Cards with Self-Adhesive Envelopes Dog Theme Design for Birthday Party**Joyvistalen**$4.65**3 rev10mo ago](https://www.amazon.com/dp/B0FQNVYCT9) [**TYHJOY 24 Pcs Cartoon Dog Birthday Party Invitations with Envelopes and Stickers Dog-themed Birthday Invitations for Puppy Birthday Party Decorations Supplies**TYHJOY**$13.41**64 rev1y ago](https://www.amazon.com/dp/B0FC69VHTV) [**IMEKIS Cake Smash Outfit Girl: Third 3rd Birthday Dress Toddler Confetti Tulle Sparkly Ruffle Tutu Dog Ears Hair Clips Baby One Year Old Photoshoot Clothes Sets Party Formal Kids Blue - Three 3T**IMEKIS**$28.39**117 rev1y ago](https://www.amazon.com/dp/B0F6Y1NJT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rasonus 12Pcs Cute Cartoon Dog Birthday Invitations Set with Envelopes & Stickers Puppy Paw Theme Invitation Cards for Birthday Decorations Party favors Supplies**Rasonus**$9.86**4.8★**▲ 312%**](https://www.amazon.com/dp/B0GVJHFBZB) [**Ghongba 20pcs Children Birthday Invitations Children Party Invitations Birthday Party Supplies Decoration (4)**Ghongba**$7.95**4.5★**▲ 220%**](https://www.amazon.com/dp/B0D182RVG4) [**Joyvistalen 20-Pack 4x6 Inch Birthday Invitation Cards with Self-Adhesive Envelopes Dog Theme Design for Birthday Party**Joyvistalen**$4.65**5.0★**▲ 173%**](https://www.amazon.com/dp/B0FQNVYCT9) [**QAMEGX Blue Dog Birthday Card- 20Pcs Cartoon Dog Happy Birthday Invitations Blue Dog Birthday Invitations Boys Girls Dog Birthday Decor with Sticker Labels Envelope Gifts for Kids**QAMEGX**$10.85**4.8★**▲ 126%**](https://www.amazon.com/dp/B0G2LSHLS5) [**IMEKIS Cake Smash Outfit Girl: Third 3rd Birthday Dress Toddler Confetti Tulle Sparkly Ruffle Tutu Dog Ears Hair Clips Baby One Year Old Photoshoot Clothes Sets Party Formal Kids Blue - Three 3T**IMEKIS**$28.39**4.8★**▲ 114%**](https://www.amazon.com/dp/B0F6Y1NJT8)
**~~View all trending →~~**
## **What buyers say about bluey birthday invitations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Size-Overall**17%
*“Great for birthday parties, good size”*
**Value For Money**17%
*“It worths the money”*
**Color**11%
*“bright colors”*
**Gifting Purpose**4%
*“Cute gift bags”*
**Design-Overall**4%
*“The design is adorable”*
**Ease Of Use**3%
*“Efficient & EASY”*
**Advertised Vs Actual Product**3%
*“looks just like I ordered”*
**Thickness**3%
*“The cards are thick”*
**Washability**2%
*“It is okay to wash before if so how”*
### **What buyers complain about **
**Size-Overall**35%
*“Small”*
**Quality-Overall**9%
*“Poor quality”*
**Thickness**6%
*“thin glossy cardstock”*
**Certifications**6%
*“Not licensed”*
**Value For Money**3%
*“I initially thought the price was a bit high for a dozen invites, stickers, and envelopes,”*
**Gifting Purpose**3%
*“not outstanding package of 12 childs birthday invitations”*
**Image/Picture Clarity**3%
*“The image is slightly blurry and the cardstock is thin and cheap”*
**Material Quality**2%
*“The material is so lightweight it borders on theoretical”*
**Handle Quality**2%
*“The handles, specifically, are the weakest link in an already fragile chain”*
### **Top return reasons **
**Size-Overall**59%
**Value For Money**21%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Material Quality**2%
**Chest Fit**2%
**Thin**2%
**Color**1%
**Stitch/Finish/Polish**1%
**Shoulder Fit**1%
## **Common questions**
- **Is bluey birthday invitations profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bluey birthday invitations niche?**
- 12 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in bluey birthday invitations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
- **When does demand for bluey birthday invitations peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the bluey birthday invitations niche?**
- Listings span $4.65–$28.39; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.
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