---
title: "Bluey Bathroom Decor — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bluey-bathroom-decor"
last_updated: "2026-08-09T18:34:08.123Z"
locale: en
meta:
description: "Niche score 36/100 · $93K/yr market · 235K searches/yr · $19.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 36/100 · $93K/yr market · 235K searches/yr · $19.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Bluey Bathroom Decor — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey bathroom decor**
**Skip it**
Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 12Conversion 26Competition 30Returns 74Price range 75Avg price 85Brand share 25Review moat 42Quality gap 35
**Avg price**
**Great****$19.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.98–$39.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,349.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$93K**
$93K/yr · 235K searches
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey bathroom decor is a $93K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey bathroom decor market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$76K–$96K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#416**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**8%**
- Jay Franco57% - Ginsey11% - Hobby Lobby10% - Simsant7% - Idea Nuova5% - Kuhome2% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -25.2% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bluey-bathroom-decor/trend)
## **Top bluey bathroom decor search terms**
- **bluey bathroom decor**106K/yr-26.2%0.7% conv. - **bluey shower curtain**41K/yr-17.6%2.1% conv. - **bluey bathroom**27K/yr-19.1%0.7% conv. - **bluey bathroom set**29K/yr-30.4%0.7% conv. - **bluey shower curtain set**14K/yr-31.3%1.7% conv. - **bluey bath mat**7K/yr-34.2%1.5% conv. - **bluey bathroom accessories**7K/yr-36.9%0.9% conv. - **bluey bathroom rug**4K/yr-22.5%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bluey-bathroom-decor/search-terms)
## **Top bluey bathroom decor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jay Franco Bluey and Bingo Fabric Shower Curtain - Kids Teal Bathroom Dcor**Jay Franco**$22.48**4.8★1,437 rev](https://www.amazon.com/dp/B0DD5TW3L9) [2**Jay Franco Bluey Kids Bath Rug - Soft Non-Slip Machine Washable Blue Bathroom Mat 20 x 30**Jay Franco**$26.40**4.7★2,033 rev](https://www.amazon.com/dp/B0DJXHZ7VW) [3**Hobby Lobby Cartoon Dog Shower Curtain Hooks 12-Pack 2.7 x 1.57 inches**Hobby Lobby**$9.30**4.6★25 rev](https://www.amazon.com/dp/B0FFHGCJG1) [4**Jay Franco Bluey Soap Dispenser - Blue Kids Bathroom Accessory - Resin Lotion Pump**Jay Franco**$14.41**4.3★1,971 rev](https://www.amazon.com/dp/B0CY3N1LHM) [5**Jay Franco Bluey 2 Piece Bathroom Set - Blue Soap Dish & Toothbrush Holder Set - Kids Bluey and Bingo Resin Bathroom Accessories**Jay Franco**$25.30**4.7★277 rev](https://www.amazon.com/dp/B0CY3TFGJQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom**Idea Nuova**$25.00**18 rev8mo ago](https://www.amazon.com/dp/B0G2T4BNVY) [**Hobby Lobby Cartoon Dog Shower Curtain Hooks 12-Pack 2.7 x 1.57 inches**Hobby Lobby**$9.30**25 rev1y ago](https://www.amazon.com/dp/B0FFHGCJG1) [**Shower & Scrub Bluey by TOMY Toomies - Create Your Own Bubbles - Includes Rinsing Showerhead and Removable Bluey Toy - Interactive Bath Toys - Ages 18 Months and Up**Toomies**$20.50**370 rev1y ago](https://www.amazon.com/dp/B0F6Y4ZG7F) [**Blue Theme Balloon Cartoon House 72x72 Decorative Shower Curtain With Hooks**Simsant**$15.88**63 rev1y ago](https://www.amazon.com/dp/B0DTT6QW39) [**Blue Theme Balloon Cartoon House 36x72 Decorative Shower Curtain With Hooks**Simsant**$10.12**63 rev1y ago](https://www.amazon.com/dp/B0DTSV65CN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Robe for Kids Toddlers Sizes 18M8Y with 3D Hood Fleece Bathrobe Soft Dressing Gown Loungewear Gifts for Girls (Orange 2-3 Years)**Bluey**$32.06**4.8★**▲ 322%**](https://www.amazon.com/dp/B0D35S235D) [**Blue Theme Balloon Cartoon House 36x72 Decorative Shower Curtain With Hooks**Simsant**$10.12**4.4★**▲ 298%**](https://www.amazon.com/dp/B0DTSV65CN) [**Crocs Unisex Kid Bluey Classic Clogs (Toddler) Bluey 6 Toddler M**Crocs**$39.11**4.8★**▲ 222%**](https://www.amazon.com/dp/B0CX5FZ7GF) [**Bluey & Bingo Wall Art Set 8x8 Framed Kids Room Decor 2-Piece Colorful Nursery Prints Cartoon Character Artwork for Playroom or Bedroom**Idea Nuova**$25.00**4.4★**▲ 77%**](https://www.amazon.com/dp/B0G2T4BNVY) [**Simsant Blue Theme Cartoon House Palm Tree 60x72 Shower Curtain with Hooks**Simsant**$15.51**4.4★**▲ 59%**](https://www.amazon.com/dp/B0DMP1BK5G)
**~~View all trending →~~**
## **What buyers say about bluey bathroom decor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“makes a fun bath time”*
**Quality-Overall**12%
*“Standard Bluey quality products you expect”*
**Size-Overall**10%
*“Fits well”*
**Color**7%
*“the color is very nice”*
**Soft Feel**6%
*“It's soft”*
**Value For Money**4%
*“Great value”*
**Design-Overall**4%
*“Love the design”*
**Advertised Vs Actual Product**3%
*“Product was advertised perfectly”*
**Ease Of Use**2%
*“Super easy to use”*
**Durability**2%
*“These are durable and well made”*
### **What buyers complain about **
**Size-Overall**24%
*“Does not fit all types of toilet seats”*
**Ease Of Cleaning**7%
*“Gets toddlers excited to potty train; however, it doesnt clean easily”*
**Grip**7%
*“Not slip resistant or stable at all”*
**Advertised Vs Actual Product**5%
*“Pictures of bluey and bingo are bloby looking”*
**Durability**5%
*“It sheds on day one of using it”*
**Functionality-Overall**4%
*“It just doesnt do much”*
**Quality-Overall**4%
*“Poor quality”*
**Thickness**3%
*“Very thin and moves very easily on an elongated toilet”*
**Adhesion/Stickiness**3%
*“Dumb toy, doesnt stick to wall, kid wasnt interested at all after opening it and he loves bluey”*
**Value For Money**3%
*“Not worth the money”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Value For Money**3%
**Grip**2%
**Compatibility-Overall**2%
**Age Suitability**2%
**Functionality-Overall**2%
**Cushion**2%
**Dispensing Mechanism**2%
## **Common questions**
- **Is bluey bathroom decor profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the bluey bathroom decor niche?**
- 10 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bluey bathroom decor?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Grip. The return rate is 2.1%.
- **When does demand for bluey bathroom decor peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bluey bathroom decor niche?**
- Listings span $6.98–$39.11; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.
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