---
title: "Blues Clues Birthday Decorations — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blues-clues-birthday-decorations"
last_updated: "2026-08-10T14:15:56.835Z"
locale: en
meta:
description: "Niche score 50/100 · $124K/yr market · 273K searches/yr · $15.00 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $124K/yr market · 273K searches/yr · $15.00 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blues Clues Birthday Decorations — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **blues clues birthday decorations**
**Worth a look**
Shows a fragmented shelf (top 5 take 34% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Market size 28Growth 20Conversion 38Competition 81Returns 73Price range 62Avg price 75Brand share 63Review moat 74Quality gap 23
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****530.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.90–$30.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$124K**
$124K/yr · 273K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blues clues birthday decorations is a $124K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blues clues birthday decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#3,158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**29%**
- Unique32% - Generic15% - DecoPac7% - Blues Clues7% - Anagram6% - Viacom4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blues-clues-birthday-decorations/trend)
## **Top blues clues birthday decorations search terms**
- **blues clues birthday decorations**143K/yr-5.6%1.5% conv. - **blues clues party decorations**28K/yr-21.1%1.3% conv. - **blues clues birthday**25K/yr-15.7%0.9% conv. - **blues clues party favors**20K/yr-10.9%1.6% conv. - **blues clues party**15K/yr-3.5%1.5% conv. - **blue clues birthday decorations**14K/yr-15.2%1.1% conv. - **blues clues decorations**11K/yr-14.6%1.7% conv. - **blues clues backdrop**10K/yr-18.8%1.0% conv. - **blues clues party supplies**7K/yr-10.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blues-clues-birthday-decorations/search-terms)
## **Top blues clues birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blues Clues Birthday Decorations - Blues Clues Party Decorations | Officially Licensed | Serves 16 Guests With Table Cover Banner Plates Napkins Sticker**Unique**$29.90**4.8★412 rev](https://www.amazon.com/dp/B09F759PTY) [2**DecoSet Blues Clues & You Cake Topper 6-Piece Set of Decorations with Blue and Friends Create an Adorable Birthday Cake**DecoPac**$11.12**4.7★536 rev](https://www.amazon.com/dp/B08P3Z94NF) [3**Assorted Blues Clues Favor Pack - 48 Pcs. | Fun & Colorful Design Perfect Party Supplies for Birthdays Themed Events Family Gatherings & More**Unique**$12.80**4.3★25 rev](https://www.amazon.com/dp/B0BX6YWQZ7) [4**Blue Dog Birthday Party Decorations Supplies Including Happy Birthday Banner Tablecloth Ballons Backdrop Hanging Swirls Cake Toppers**Generic**$19.75**0.0★0 rev](https://www.amazon.com/dp/B0H3JD6ZKS) [5**Blues Clues Party Favors for Kids Bundle - 24 Mini Activity Packs**Viacom**$19.49**4.7★120 rev](https://www.amazon.com/dp/B09X95W9S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dog Birthday Party Decorations Supplies Including Happy Birthday Banner Tablecloth Ballons Backdrop Hanging Swirls Cake Toppers**Generic**$19.75**0 rev1mo ago](https://www.amazon.com/dp/B0H3JD6ZKS) [**Charnoel 149pcs Paw Print Balloon Blue Arch Set Blue Birthday Party Balloon Set Includes Dog Paw Print Foil Balloons Sequined Balloons with Ribbon Suitable for Puppy Birthday Baby Showers Graduation**Charnoel**$17.20**2 rev6mo ago](https://www.amazon.com/dp/B0GFDMZ85P) [**18pcs blue dog ballons birthday party suppliers the me**Generic**$8.20**13 rev9mo ago](https://www.amazon.com/dp/B0FWQP9T1C) [**5 * 3ft Blue Dog Backdrop Themed Birthday backgroud Backdrop for Indoor Party Party Decorations Supplies**Generic**$9.59**12 rev9mo ago](https://www.amazon.com/dp/B0FWQVY87D) [**25pcs Cute Blue Dogs Birthday Party Supplies Cake Toppers Party Decorations for Boys & Girls**Generic**$8.90**26 rev10mo ago](https://www.amazon.com/dp/B0FPB91Q8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dog Birthday Party Decorations Supplies Including Happy Birthday Banner Tablecloth Ballons Backdrop Hanging Swirls Cake Toppers**Generic**$19.75**0.0★**▲ 297%**](https://www.amazon.com/dp/B0H3JD6ZKS) [**18pcs blue dog ballons birthday party suppliers the me**Generic**$8.20**4.3★**▲ 113%**](https://www.amazon.com/dp/B0FWQP9T1C) [**Charnoel 149pcs Paw Print Balloon Blue Arch Set Blue Birthday Party Balloon Set Includes Dog Paw Print Foil Balloons Sequined Balloons with Ribbon Suitable for Puppy Birthday Baby Showers Graduation**Charnoel**$17.20**3.5★**▲ 91%**](https://www.amazon.com/dp/B0GFDMZ85P) [**Assorted Blues Clues Favor Pack - 48 Pcs. | Fun & Colorful Design Perfect Party Supplies for Birthdays Themed Events Family Gatherings & More**Unique**$12.80**4.3★**▲ 68%**](https://www.amazon.com/dp/B0BX6YWQZ7) [**12pcs Blue Dog popcorn Box party suppliers Birthday Party Decorations The Me**Generic**$9.37**4.5★**▲ 52%**](https://www.amazon.com/dp/B0FPB9LNJL)
**~~View all trending →~~**
## **What buyers say about blues clues birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**21%
*“Just like advertised”*
**Quality-Overall**15%
*“No complaints, everything looked as pictured”*
**Color**13%
*“Loved the vibrant colors”*
**Value For Money**9%
*“And what I paid for what I got was worth it”*
**Gifting Purpose**7%
*“Really cute gift”*
**Size-Overall**6%
*“Perfect size for little ones”*
**Fun/Entertainment Experience**5%
*“overall its been a fun”*
**Durability**4%
*“durability”*
**Soft Feel**4%
*“These Blue's Clues plushies are soft, adorable, and well-made”*
**Ease Of Cleaning**2%
*“So cute and came with little holders too help keep them clean”*
### **What buyers complain about **
**Quality-Overall**15%
*“No quality control”*
**Value For Money**11%
*“Little pricey for such little stuffed toys”*
**Inflation/Deflation**11%
*“Does not stay inflated”*
**Adhesion/Stickiness**8%
*“not sure if they will actually adhere to the material”*
**Design-Overall**8%
*“Only has the design on one side”*
**Advertised Vs Actual Product**8%
*“It's not the same as the photo”*
**Instructions/User Manual/Troubleshooting**8%
*“Contents just says balloons no instructions”*
**Durability**4%
*“Will not last”*
**Leak-Proof**3%
*“This inflatable has been leaking since the very first day I inflated it”*
**Size-Overall**3%
*“Small”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**17%
**Advertised Vs Actual Product**12%
**Color**4%
**Material Quality**4%
**Quality-Overall**3%
**Leak-Proof**3%
**Functionality-Overall**3%
**Stitch/Finish/Polish**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is blues clues birthday decorations profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 43 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blues clues birthday decorations niche?**
- 24 brands and 68 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in blues clues birthday decorations?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Inflation/Deflation. The return rate is 2.1%.
- **When does demand for blues clues birthday decorations peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blues clues birthday decorations niche?**
- Listings span $5.90–$30.04; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.
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