---
title: "Blueberry Candle — $693K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blueberry-candle"
last_updated: "2026-08-09T18:30:43.240Z"
locale: en
meta:
description: "Niche score 58/100 · $693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blueberry Candle — $693K/yr Amazon US Niche (2026) - Flapen"
---
# **blueberry candle**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 13Conversion 82Competition 86Returns 97Price range 86Avg price 85Brand share 0Review moat 45Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$9.86–$55.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$693K**
$693K/yr · 423K searches
**Review moat**
**Okay****1,970.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blueberry candle is a $693K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blueberry candle market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$753K–$941K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**2 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**0%**
- Village Candle73% - Yankee Candle27%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -23.6% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blueberry-candle/trend)
## **Top blueberry candle search terms**
- **village candle**168K/yr-8.6%7.8% conv. - **village candles clearance**47K/yr-9.1%10.1% conv. - **village candles**27K/yr+2.1%8.0% conv. - **small yankee candles**24K/yr-12.5%1.9% conv. - **yankee candle pink sands scented candle 22oz large jar with up to 150 hour burn time giftable birthdays**6K/yr-65.2%0.9% conv. - **yankee candle small jar**18K/yr-69.0%1.5% conv. - **yankee candle set**13K/yr+17.6%2.5% conv. - **yankee candles sweet & spicy**12K/yr-35.4%6.9% conv. - **yankee candles fruity**8K/yr-20.9%9.8% conv. - **small yankee candles clearance**8K/yr-24.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blueberry-candle/search-terms)
## **Top blueberry candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$14K4%$28K6%$42K8%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Village Candle Beachside Large Glass Apothecary Jar Scented Candle 21.25 oz Light Blue**Village Candle**$17.38**4.5★8,903 rev](https://www.amazon.com/dp/B0BVL3K6NJ) [2**Village Candle Wild Maine Blueberry Large Glass Apothecary Jar Scented Candle 21.25 oz Dark Blue**Village Candle**$17.70**4.4★1,111 rev](https://www.amazon.com/dp/B08SBSL8LP) [3**Village Candle Spiced Vanilla Apple Large Glass Apothecary Jar Scented Candle 21.25 oz Ivory**Village Candle**$18.26**4.5★8,903 rev](https://www.amazon.com/dp/B08J1W22JN) [4**Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White**Village Candle**$18.68**4.5★8,903 rev](https://www.amazon.com/dp/B00AQSG63G) [5**Village Candle Eucalyptus Mint Large Glass Apothecary Jar Scented Candle 21.25 oz Green**Village Candle**$18.18**4.5★4,301 rev](https://www.amazon.com/dp/B011BKKAFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$15.93**895 rev1y ago](https://www.amazon.com/dp/B0F3DS9VN9) [**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.51**994 rev1y ago](https://www.amazon.com/dp/B0F3F5FHWT) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**937 rev1y ago](https://www.amazon.com/dp/B0F3DQPLSP) [**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**1,897 rev1y ago](https://www.amazon.com/dp/B0F3DQSZKT) [**Yankee Candle Lilac Blossoms Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.92**900 rev1y ago](https://www.amazon.com/dp/B0F3F7RMC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Village Candle Beachside Large Glass Apothecary Jar Scented Candle 21.25 oz Light Blue**Village Candle**$17.38**4.5★**▲ 175%**](https://www.amazon.com/dp/B0BVL3K6NJ) [**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.51**4.7★**▲ 123%**](https://www.amazon.com/dp/B0F3F5FHWT) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F3DQPLSP) [**Village Candle Wild Maine Blueberry Large Glass Apothecary Jar Scented Candle 21.25 oz Dark Blue**Village Candle**$17.70**4.4★**▲ 109%**](https://www.amazon.com/dp/B08SBSL8LP) [**Village Candle Spring Lilac Large Glass Apothecary Jar Scented Candle 21.25 oz. Purple**Village Candle**$22.01**4.5★**▲ 105%**](https://www.amazon.com/dp/B08J1PWW82)
**~~View all trending →~~**
## **What buyers say about blueberry candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Cozy Fragrance”*
**Value For Money**6%
*“Great deal”*
**Quality-Overall**5%
*“Good variety”*
**Brightness/Shine/Glow**5%
*“Easy to light”*
**Gifting Purpose**3%
*“Christmas gift”*
**Durability**3%
*“Durable”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Color**1%
*“The colors are pretty”*
**Size-Overall**1%
*“Great size for the cost”*
**Fire Resistance**0%
*“Nice clean burn”*
### **What buyers complain about **
**Smell**64%
*“Awful chemical smell”*
**Value For Money**6%
*“Way toooo expensive”*
**Quality-Overall**5%
*“Not up to usual quality”*
**Strength**3%
*“Not strong”*
**Flammable**3%
*“Potential fire hazard”*
**Size-Overall**2%
*“Larger than expected”*
**Durability**1%
*“It wasn't long-lasting at all”*
**Advertised Vs Actual Product**1%
*“Not the same”*
**Allergies**0%
*“I have allergies”*
**Heating**0%
*“Doesn't give off a ton of heat”*
### **Top return reasons **
**Smell**77%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Value For Money**3%
**Functionality-Overall**1%
**Product Condition**1%
**Flammable**1%
**Defective Material/Parts**1%
**Color**1%
**Heating**1%
## **Common questions**
- **Is blueberry candle profitable to sell on Amazon United States?**
- The niche generates $693K/yr across 58 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the blueberry candle niche?**
- 2 brands and 83 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blueberry candle?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
- **When does demand for blueberry candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the blueberry candle niche?**
- Listings span $9.86–$55.91; the average listing price is $18.82 (sweet spot $15–$100). The average incumbent carries 1,970 reviews — the moat a new listing must climb.
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