---
title: "Blue Velvet Curtains — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-velvet-curtains"
last_updated: "2026-08-10T03:14:16.592Z"
locale: en
meta:
description: "Niche score 36/100 · $132K/yr market · 207K searches/yr · $34.64 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 36/100 · $132K/yr market · 207K searches/yr · $34.64 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Blue Velvet Curtains — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **blue velvet curtains**
**Skip it**
High returns (11.3%) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 23Competition 45Returns 2Price range 95Avg price 95Brand share 42Review moat 55Quality gap 24
**Avg price**
**Incredible****$34.64**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.60–$62.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,301.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$132K**
$132K/yr · 207K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue velvet curtains is a $132K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue velvet curtains market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$173K–$208K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**17%**
- RYB HOME38% - MIULEE18% - StangH11% - EMEMA7% - Jolilight6% - Joydeco3% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -9.3% search growth over the last 90 days.
6K4KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-velvet-curtains/trend)
## **Top blue velvet curtains search terms**
- **blue velvet curtains**86K/yr-12.4%1.3% conv. - **navy blue velvet curtains**25K/yr-8.8%2.1% conv. - **light blue velvet curtains**20K/yr-9.4%0.5% conv. - **navy velvet curtains**21K/yr-0.2%1.8% conv. - **royal blue velvet curtains**10K/yr+1.3%0.3% conv. - **velvet blue curtains**11K/yr-18.4%1.1% conv. - **dusty blue velvet curtains**7K/yr-8.9%0.8% conv. - **blue velvet blackout curtains**6K/yr+21.6%1.4% conv. - **dark blue velvet curtains**9K/yr-25.3%1.4% conv. - **baby blue velvet curtains**4K/yr-6.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blue-velvet-curtains/search-terms)
## **Top blue velvet curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$40K40%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYB HOME Blue Velvet Curtains 84 inches - Blackout Curtains for Living Room Thermal Insulated Noise Reducing Panels Soft Luxury Window Decor for Kids Bedroom Navy Blue W52 x L84 inches 2 Panels**RYB HOME**$26.66**4.6★2,545 rev](https://www.amazon.com/dp/B096LX56MD) [2**StangH Navy Blue Velvet Curtains 96 inches Long for Living Room Luxury Blackout Sliding Door Curtains Thermal Insulated Window Drapes for Bedroom W52 x L96 inches 1 Panel**StangH**$18.60**4.5★447 rev](https://www.amazon.com/dp/B09VBL41FG) [3**MIULEE Velvet Curtains 84 inches - Luxury Blackout Curtains for Bedroom Living Room Super Soft Light Blue Thermal Insulated Dusty Blue Window Drapes Back Tab Stone Blue W52 x L84 inches 2 Panels**MIULEE**$42.08**4.6★3,088 rev](https://www.amazon.com/dp/B0CZN6Q8F6) [4**EMEMA Navy Blue Velvet Curtains 84 Inch Length 2 Panels Set Elegant Blackout Curtains for Bedroom Grommet Thermal Insulated Soundproof Room Darkening Window Drapes for Living Room W42 x L84**EMEMA**$24.59**4.7★558 rev](https://www.amazon.com/dp/B0FNR83V2M) [5**MIULEE Navy Blue Velvet Curtains 84 Inch Long Luxury Super Soft Thermal Insulated Blackout Curtains Room Darkening Drapes Rod Pocket Design for Bedroom Living Room Set of 2 Panels W40 x L84 Inch**MIULEE**$21.11**4.6★546 rev](https://www.amazon.com/dp/B0F6Y7YZQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIULEE Stone Blue Velvet Curtains 96 inches Long Pinch Pleated Blackout Drapes with Hooks Thermal Insulated Pinch Pleat Panels for Bedroom Living Room 2 Panels**MIULEE**$62.57**334 rev8mo ago](https://www.amazon.com/dp/B0FZC2JCTB) [**StangH Dark Slate Blue Velvet Curtains for Living Room W52 x L84 2 Panels**StangH**$37.77**17 rev9mo ago](https://www.amazon.com/dp/B0FY2GHKD2) [**Pinch Pleat Navy Blue Velvet Curtains 84 inches Long for Living Room Thermal Insulated Light Blocking Pleated Velvet Drapes With Rings Modern Costal Luxury Window Curtain Blackout Bedroom**Jolilight**$38.62**216 rev9mo ago](https://www.amazon.com/dp/B0FVXF6GS1) [**Grayish Blue Velvet Curtains 84 Inches Long Blackout Thermal Insulated Soundproof Curtain Privacy Room Darkening Curtains Pinch Pleat Window Drapes for Bedroom Living Room 42 x 84 Inch Set of 2**ANRODUO**$32.85**616 rev10mo ago](https://www.amazon.com/dp/B0FR4812TP) [**StangH 90 Inch Dusty Blue Pinch Pleat Velvet Curtains 2 Panels**StangH**$41.02**264 rev10mo ago](https://www.amazon.com/dp/B0FQJ341FF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**StangH Dark Slate Blue Velvet Curtains for Living Room W52 x L84 2 Panels**StangH**$37.77**4.5★**▲ 352%**](https://www.amazon.com/dp/B0FY2GHKD2) [**StangH 90 Inch Dusty Blue Pinch Pleat Velvet Curtains 2 Panels**StangH**$41.02**4.6★**▲ 193%**](https://www.amazon.com/dp/B0FQJ341FF) [**Pinch Pleat Navy Blue Velvet Curtains 84 inches Long for Living Room Thermal Insulated Light Blocking Pleated Velvet Drapes With Rings Modern Costal Luxury Window Curtain Blackout Bedroom**Jolilight**$38.62**4.7★**▲ 161%**](https://www.amazon.com/dp/B0FVXF6GS1) [**RYB HOME Dusty Blue Velvet Blackout Curtains for Bedroom Living Room Nursery Thermal Insulated Light Blocking Floor Length Window Drapes with Hook Belt for Modern Decor 52 W x 84 L 2 Panels Set**RYB HOME**$24.50**4.9★**▲ 134%**](https://www.amazon.com/dp/B0FHW99TXG) [**MIULEE Stone Blue Velvet Curtains 96 inches Long Pinch Pleated Blackout Drapes with Hooks Thermal Insulated Pinch Pleat Panels for Bedroom Living Room 2 Panels**MIULEE**$62.57**4.6★**▲ 109%**](https://www.amazon.com/dp/B0FZC2JCTB)
**~~View all trending →~~**
## **What buyers say about blue velvet curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“I love the color”*
**Quality-Overall**17%
*“High quality and a beautiful blue”*
**Soft Feel**10%
*“They are buttery soft”*
**Upholstery/Fabric Quality**7%
*“the fabric feels luxe”*
**Value For Money**6%
*“they are certainly worth the price I paid”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Thickness**4%
*“they're thick enough to block a considerable amount of light”*
**Material Quality**4%
*“The material is soft to the touch”*
**Brightness/Shine/Glow**3%
*“Good light blocking”*
**Weight Light**3%
*“not too heavy”*
### **What buyers complain about **
**Thickness**15%
*“Cheap thin minky material”*
**Material Quality**8%
*“These have a cheap material”*
**Size-Overall**8%
*“They are very long”*
**Color**6%
*“Mismatch Colors”*
**Quality-Overall**6%
*“They look super cheap”*
**Value For Money**5%
*“they also look incredibly expensive”*
**Thin**5%
*“Too thin”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Display Colors**4%
*“- colour is definitely not as pictured”*
**Strength**2%
*“Looks very cheap and tacky”*
### **Top return reasons **
**Color**44%
**Size-Overall**25%
**Material Quality**6%
**Display Colors**5%
**Advertised Vs Actual Product**5%
**Value For Money**2%
**Weight Heavy**2%
**Quality-Overall**1%
**Thin**1%
**Product Condition**1%
## **Common questions**
- **Is blue velvet curtains profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the blue velvet curtains niche?**
- 14 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in blue velvet curtains?**
- Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 11.3% — above our launch gate.
- **When does demand for blue velvet curtains peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the blue velvet curtains niche?**
- Listings span $18.60–$62.57; the average listing price is $34.64 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.
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