---
title: "Blue Vase — $325K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-vase"
last_updated: "2026-08-09T16:09:30.794Z"
locale: en
meta:
description: "Niche score 55/100 · $325K/yr market · 944K searches/yr · $25.31 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $325K/yr market · 944K searches/yr · $25.31 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Blue Vase — $325K/yr Amazon US Niche (2026) - Flapen"
---
# **blue vase**
**Worth a look**
Shows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Market size 52Growth 23Conversion 17Competition 96Returns 23Price range 87Avg price 95Brand share 98Review moat 80Quality gap 21
**Brand share**
**Incredible****19%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.09–$67.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****395.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$325K**
$325K/yr · 944K searches
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue vase is a $325K/yr Amazon United States market (944K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue vase market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$253K–$316K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#797**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**103 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**19%**
Top 20: 52%
**Top-5 click share**
**15%**
Top 20: 39%
**Open market**
**78%**
- SUPMIND5% - ComSaf4% - Kimdio4% - GUKJOB3% - QIANLING3% - ooit3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-vase/trend)
## **Top blue vase search terms**
- **blue vase**206K/yr-2.4%1.0% conv. - **blue vases**92K/yr-3.6%1.1% conv. - **blue glass vase**74K/yr-1.3%0.6% conv. - **blue vases for centerpieces**34K/yr+34.6%1.1% conv. - **teal vase**45K/yr-12.9%0.4% conv. - **blue vases home decor**46K/yr-30.3%0.7% conv. - **blue flower vase**30K/yr-2.2%1.1% conv. - **blue ceramic vase**32K/yr-15.8%0.7% conv. - **navy blue vase**28K/yr-6.5%0.8% conv. - **light blue vase**26K/yr-6.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blue-vase/search-terms)
## **Top blue vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$6K3%$10K4%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ComSaf Glass Cylinder Vases Bud Vase for Centerpieces 8 Inch Tall Ribbed Vase Hurricane Floating Candle Holder Decorative Flower Vases for Wedding Reception Home Decor Housewarming Gift (Blue)**ComSaf**$10.90**4.6★1,055 rev](https://www.amazon.com/dp/B0D37NQLF7) [2**Blue Ceramic Vase Set - 3 Blue Small Vases Farmhouse Country Flower Vase Home Decor Living Room Decoration Table Decoration Fireplace Decor and Entrance Decorations Centerpieces**QIANLING**$34.81**4.5★1,050 rev](https://www.amazon.com/dp/B0BP12PYPV) [3**Blue Ceramic Vase with 2 Handles Modern Farmhouse Vases for Home Decor Rustic Pottery Vase Decorative Terracotta Vases for Pampas Grass Clay Jug for Living Room Dining Table Shelves**Kimdio**$24.02**4.7★186 rev](https://www.amazon.com/dp/B0CNGT8NHN) [4**Blue and White Chinoiserie vase - Vintage Ceramic vase with Antique Design Perfect for Chinoiserie Home Decor 9in Flower vase04**Liiusgelad**$22.76**4.5★88 rev](https://www.amazon.com/dp/B0F43XZZDN) [5**ooit Ceramic Vintage Vases Set of 3 Blue and White Flower Decorative Vase Chinoiserie Decor Rustic Farmhouse Retro Floral Vases for Table Bookshelf Mantel Kitchen Living Room Office**ooit**$28.52**4.7★440 rev](https://www.amazon.com/dp/B0FCFLN356)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Large Ceramic Vases for Flowers Navy Blue Glazed Pottery Vases Rustic Modern Farmhouse Distressed Decorative Vase for Home Kitchen Mantel Shelf Living Room Table Centerpiece Decor - 6.7 Inch Tall**Hollyone**$25.69**17 rev7mo ago](https://www.amazon.com/dp/B0FH4L7FDL) [**SUPMIND 16P Blue Glass Bud Vases Small Flower Vases for Table Centerpieces**SUPMIND**$32.46**150 rev7mo ago](https://www.amazon.com/dp/B0FX9MZ8FK) [**TIMEFOTO 7.5 inch Blue Glass Flower Vase for Pampas Grass Medium Decorative Centerpiece Ribbed Vase for Dining Table Office Desktop Shelf Bookshelf Mantel Entryway Bathroom Countertop Gift**TIMEFOTO**$15.75**6 rev9mo ago](https://www.amazon.com/dp/B0FY5WMMJ2) [**Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)**Juyuspesrk**$24.32**41 rev11mo ago](https://www.amazon.com/dp/B0FJ75RV39) [**Ceramic Vase for Flowers Modern Small Ribbed Textured Flower Vase for Home Decor Pampas Grass Decorative Farmhouse Coffee Table Kitchen Centerpieces Bookshelf and Home Living (Navy Blue)**RIKBVOM**$13.07**712 rev12mo ago](https://www.amazon.com/dp/B0FLHXJF2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor**SincereLuxe**$32.00**4.9★**▲ 125%**](https://www.amazon.com/dp/B0FKZH8W3J) [**TIMEFOTO 7.5 inch Blue Glass Flower Vase for Pampas Grass Medium Decorative Centerpiece Ribbed Vase for Dining Table Office Desktop Shelf Bookshelf Mantel Entryway Bathroom Countertop Gift**TIMEFOTO**$15.75**5.0★**▲ 98%**](https://www.amazon.com/dp/B0FY5WMMJ2) [**Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)**Juyuspesrk**$24.32**4.8★**▲ 84%**](https://www.amazon.com/dp/B0FJ75RV39) [**Blue Large Ceramic Vases for Flowers Navy Blue Glazed Pottery Vases Rustic Modern Farmhouse Distressed Decorative Vase for Home Kitchen Mantel Shelf Living Room Table Centerpiece Decor - 6.7 Inch Tall**Hollyone**$25.69**4.3★**▲ 69%**](https://www.amazon.com/dp/B0FH4L7FDL) [**SUPMIND 16P Blue Glass Bud Vases Small Flower Vases for Table Centerpieces**SUPMIND**$32.46**4.8★**▲ 67%**](https://www.amazon.com/dp/B0FX9MZ8FK)
**~~View all trending →~~**
## **What buyers say about blue vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Vibrant color”*
**Quality-Overall**18%
*“Excellent Quality”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Design-Overall**8%
*“The color and design are stunning”*
**Size-Overall**8%
*“fit the vibe perfect”*
**Value For Money**6%
*“Good value for price”*
**Strength**2%
*“Very sturdy”*
**Shape/Style**2%
*“Stylish”*
**Gifting Purpose**2%
*“It was also make a great gift for someone”*
**Weight Heavy**1%
*“Beautiful and heavy enough to hold a large/tall arrangement without worrying about tipping over”*
### **What buyers complain about **
**Size-Overall**31%
*“Small set”*
**Color**17%
*“not the same color”*
**Value For Money**7%
*“It is a little more expensive than some of the other options I looked at”*
**Advertised Vs Actual Product**4%
*“Do not match the picture at all”*
**Quality-Overall**2%
*“Cheap product”*
**Strength**1%
*“The inside of the base of the vase is deteriorating”*
**Weight Heavy**1%
*“heavier than I expected”*
**Hard Feel**1%
*“Rough surface”*
**Brightness/Shine/Glow**1%
*“Pretty vase, not quite as shiny as shown in the picture”*
**Paint Quality**1%
*“it's like a cheap coating”*
### **Top return reasons **
**Size-Overall**50%
**Color**25%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Display Colors**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Design-Overall**1%
**Material Quality**1%
**Functionality-Overall**1%
## **Common questions**
- **Is blue vase profitable to sell on Amazon United States?**
- The niche generates $325K/yr across 157 tracked products. 8 of 42 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blue vase niche?**
- 103 brands and 127 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 19% of demand.
- **What do buyers complain about in blue vase?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 5.7% — above our launch gate.
- **When does demand for blue vase peak?**
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blue vase niche?**
- Listings span $9.09–$67.78; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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