---
title: "Trend — blue throw blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-throw-blanket/trend"
last_updated: "2026-07-21T06:48:37.306Z"
locale: en
meta:
  description: "blue throw blanket clears our launch bar: a $1.1M/yr market growing +0.8% this quarter with returns at 3.6%. Data updated Jul 2026."
  "og:description": "blue throw blanket clears our launch bar: a $1.1M/yr market growing +0.8% this quarter with returns at 3.6%. Data updated Jul 2026."
  "og:title": "Trend — blue throw blanket - Flapen"
---

# **blue throw blanket**

**Launch it**

A $1.1M/yr market growing +0.8% this quarter with returns at 3.6% — clears our launch bar.

Market size 80Growth 26Conversion 19Competition 94Returns 45Price range 82Avg price 92Brand share 95Review moat 23Quality gap 32

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.56–$41.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 3.3M searches

**Returns**

**Okay****3.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,153.88**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale