---
title: "blue throw blanket — $1.1M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-throw-blanket"
last_updated: "2026-07-20T19:33:27.492Z"
locale: en
meta:
description: "blue throw blanket clears our launch bar: a $1.1M/yr market growing +0.8% this quarter with returns at 3.6%. Data updated Jul 2026."
"og:description": "blue throw blanket clears our launch bar: a $1.1M/yr market growing +0.8% this quarter with returns at 3.6%. Data updated Jul 2026."
"og:title": "blue throw blanket — $1.1M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **blue throw blanket**
**Launch it**
A $1.1M/yr market growing +0.8% this quarter with returns at 3.6% — clears our launch bar.
Market size 80Growth 26Conversion 19Competition 94Returns 45Price range 82Avg price 92Brand share 95Review moat 23Quality gap 32
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.56–$41.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 3.3M searches
**Returns**
**Okay****3.6%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,153.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue throw blanket is a $1.1M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 40% of demand. Verdict: Launch it — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Launch success**
- **70%**
- 7 of 10 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**40%**
Top 20: 76%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**56%**
- Bedsure11% - YIICKO8% - Exclusivo Mezcla8% - DII7% - Aganear7% - BEDELITE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +0.8% search growth over the last 90 days.
80K60KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-throw-blanket/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$45K6%$68K8%$91K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 99 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)**Aganear**$13.54**4.6★2,707 rev](https://www.amazon.com/dp/B0C7V67VVV) [2**YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$9.99**4.5★558 rev](https://www.amazon.com/dp/B0G2JHBZRW) [3**EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Beige)**EXQ Home**$10.97**4.6★3,811 rev](https://www.amazon.com/dp/B0BNBGZQ6B) [4**Exclusivo Mezcla Fleece Throw Blanket Extra Large Super Soft and Warm Blankets for Couch Sofa and Bed Waffle Textured Cozy Fuzzy and Lightweight (Slate Blue 50x70 Inches)**Exclusivo Mezcla**$9.94**4.6★27,506 rev](https://www.amazon.com/dp/B07S74CGPV) [5**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$13.33**4.6★4,247 rev](https://www.amazon.com/dp/B0CSFJR66V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**10,151 rev2mo ago](https://www.amazon.com/dp/B0GFL626FT) [**blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe**blunique**$37.89**82 rev6mo ago](https://www.amazon.com/dp/B0GCZSH5ZM) [**Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60**Horaldaily**$17.12**12 rev8mo ago](https://www.amazon.com/dp/B0G2S29FVC) [**YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$9.99**558 rev8mo ago](https://www.amazon.com/dp/B0G2JHBZRW) [**YIICKO Light Blue Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$11.35**558 rev8mo ago](https://www.amazon.com/dp/B0G2JK7CFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**4.6★**▲ 290%**](https://www.amazon.com/dp/B0GFL626FT) [**blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe**blunique**$37.89**4.5★**▲ 271%**](https://www.amazon.com/dp/B0GCZSH5ZM) [**Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060**Bedsure**$21.71**4.5★**▲ 270%**](https://www.amazon.com/dp/B0FSDR2M7H) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)**CREVENT**$19.58**4.5★**▲ 270%**](https://www.amazon.com/dp/B0FFSDF8F7) [**lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)**lifein**$25.35**4.6★**▲ 250%**](https://www.amazon.com/dp/B09NPZF6V9)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**30%
*“Soft and cozy with”*
**Warmth**9%
*“It is warm”*
**Color**9%
*“Awesome color”*
**Quality-Overall**8%
*“Very affordable for a quality product”*
**Weight Light**6%
*“The most beautiful lightweight blanket”*
**Comfort-Overall**5%
*“Great comfortable”*
**Value For Money**5%
*“very affordable”*
**Size-Overall**4%
*“fit is great for my bed”*
**Advertised Vs Actual Product**2%
*“As described”*
**Washability**2%
*“Washes well”*
### **What buyers complain about **
**Thickness**17%
*“Not very thick”*
**Size-Overall**8%
*“It is HUGE”*
**Quality-Overall**7%
*“this is low quality”*
**Thin**4%
*“Thin Material”*
**Color**3%
*“Poor color”*
**Smell**3%
*“strong smell”*
**Advertised Vs Actual Product**3%
*“Not at all as pictured”*
**Material Quality**3%
*“Extremely thin material”*
**Value For Money**3%
*“want a cheaper price”*
**Washability**3%
*“it does NOT wash well”*
### **Top return reasons **
**Color**28%
**Size-Overall**22%
**Thin**13%
**Material Quality**9%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Display Colors**3%
**Value For Money**3%
**Thickness**2%
**Soft Feel**2%
## **Common questions**
- **Is blue throw blanket profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 99 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (59/100).
- **How competitive is the blue throw blanket niche?**
- 56 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in blue throw blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- **When does demand for blue throw blanket peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the blue throw blanket niche?**
- Listings span $9.56–$41.86; the average listing price is $21.99 (sweet spot $15–$100). The average incumbent carries 8,154 reviews — the moat a new listing must climb.
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