---
title: "Trend — blue side table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-side-table/trend"
last_updated: "2026-08-09T18:12:43.325Z"
locale: en
meta:
  description: "Niche score 56/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $144K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blue side table - Flapen"
---

# **blue side table**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 30Conversion 9Competition 94Returns 78Price range 31Avg price 75Brand share 95Review moat 71Quality gap 57

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$98.81**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****646.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$144K**

$144K/yr · 202K searches

**Price range**

**Okay****$27.29–$263.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend