---
title: "Blue Comforter Set King — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-comforter-set-king"
last_updated: "2026-08-09T16:11:09.686Z"
locale: en
meta:
description: "Niche score 51/100 · $218K/yr market · 659K searches/yr · $57.01 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $218K/yr market · 659K searches/yr · $57.01 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Comforter Set King — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **blue comforter set king**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 42Growth 20Conversion 7Competition 97Returns 59Price range 32Avg price 91Brand share 95Review moat 22Quality gap 43
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$57.01**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$218K**
$218K/yr · 659K searches
**Price range**
**Okay****$14.35–$281.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,807.99**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, blue comforter set king is a $218K/yr Amazon United States market (659K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue comforter set king market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$228K–$285K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**74 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**40%**
Top 20: 71%
**Top-5 click share**
**14%**
Top 20: 34%
**Open market**
**56%**
- CozyLux13% - Madison Park9% - Bedsure8% - HYMOKEGE5% - DJY5% - Love's cabin4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.0% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-comforter-set-king/trend)
## **Top blue comforter set king search terms**
- **blue comforter set**79K/yr+32.7%0.2% conv. - **blue king size comforter set**77K/yr-16.3%0.6% conv. - **blue comforter set king**79K/yr-22.2%0.4% conv. - **king size comforter set blue**34K/yr-23.2%0.8% conv. - **blue king comforter**28K/yr-4.5%0.6% conv. - **seersucker comforter**34K/yr-22.4%0.3% conv. - **bedding with matching curtains**28K/yr-13.8%0.0% conv. - **blue king comforter set**25K/yr-9.8%0.6% conv. - **ropa de cama full**20K/yr-2.6%0.3% conv. - **blue comforter king**19K/yr-3.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blue-comforter-set-king/search-terms)
## **Top blue comforter set king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DJY Blue Comforter Set King 7 Pieces Bed in a Bag King Size Botanical Comforters with Sheets Elegant Plants Print Soft Microfiber Reversible Complete Bedding Sets for All Season**DJY**$46.77**4.5★582 rev](https://www.amazon.com/dp/B0D7CBDLW3) [2**HYMOKEGE Navy Blue King Size Comforter Set Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams**HYMOKEGE**$52.20**4.5★10,726 rev](https://www.amazon.com/dp/B0BNJFMPYC) [3**Bedsure King Size Comforter Set Mineral Blue Soft Prewashed King Bedding Quilted Comforter with Clover Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams**Bedsure**$35.96**4.5★288 rev](https://www.amazon.com/dp/B0FJYBJCVQ) [4**Wake In Cloud - Floral Comforter Set Coquette Cottagecore Aesthetic Flower Shabby Chic Pattern for Women Teen Girls Soft Lightweight Bedding 3 Pieces White Blue Full Size**Wake In Cloud**$39.11**4.7★577 rev](https://www.amazon.com/dp/B0DKCTQ978) [5**Loves cabin King Size Quilt Set Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)**Love's cabin**$34.04**4.6★21,959 rev](https://www.amazon.com/dp/B08LDC1L7Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure King Size Comforter Set Mineral Blue Soft Prewashed King Bedding Quilted Comforter with Clover Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams**Bedsure**$35.96**288 rev7mo ago](https://www.amazon.com/dp/B0FJYBJCVQ) [**CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams**CozyLux**$55.78**9,763 rev8mo ago](https://www.amazon.com/dp/B0FZ9TH3KZ) [**FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue**FUANNA**$37.26**255 rev10mo ago](https://www.amazon.com/dp/B0FR558X4F) [**softpage Blue Ruffle Comforter Set King Pre-Washed Shabby Chic Bedding Set Lightweight Cottagecore Soft Romantic Cozy 1 Comforter & 2 Shams All-Season**softpage**$49.69**131 rev10mo ago](https://www.amazon.com/dp/B0FNQHQPB5) [**Dintszyayue Blue Comforter Set King Size 8 Pieces Boho Striped Bed in a Bag Soft Microfiber Bedding Set for All Season**Dintszyayue**$46.79**260 rev11mo ago](https://www.amazon.com/dp/B0FB8JHRSC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**softpage Blue Ruffle Comforter Set King Pre-Washed Shabby Chic Bedding Set Lightweight Cottagecore Soft Romantic Cozy 1 Comforter & 2 Shams All-Season**softpage**$49.69**4.6★**▲ 210%**](https://www.amazon.com/dp/B0FNQHQPB5) [**BLOOMHAVEN Queen Comforter Set - 7 Pieces Ruffle Blue Bedding Sets Shabby Chic Farmhouse Bed in a Bag Queen with Ruffle Comforter Floral Sheets Pillowcases & Shams**BLOOMHAVEN**$61.96**4.6★**▲ 194%**](https://www.amazon.com/dp/B0F6BVQPB3) [**Bedsure King Size Comforter Set Mineral Blue Soft Prewashed King Bedding Quilted Comforter with Clover Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams**Bedsure**$35.96**4.5★**▲ 176%**](https://www.amazon.com/dp/B0FJYBJCVQ) [**CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams**CozyLux**$55.78**4.6★**▲ 159%**](https://www.amazon.com/dp/B0FZ9TH3KZ) [**Wake In Cloud - Floral Comforter Set Coquette Cottagecore Aesthetic Flower Shabby Chic Pattern for Women Teen Girls Soft Lightweight Bedding 3 Pieces White Blue Full Size**Wake In Cloud**$39.11**4.7★**▲ 143%**](https://www.amazon.com/dp/B0DKCTQ978)
**~~View all trending →~~**
## **What buyers say about blue comforter set king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**18%
*“This set is so comfortable”*
**Soft Feel**14%
*“Soft and smooth”*
**Quality-Overall**11%
*“Great quality I've had them for a few months now”*
**Color**9%
*“color is accurate”*
**Value For Money**7%
*“Money well spent”*
**Warmth**5%
*“keeps me warm”*
**Size-Overall**5%
*“They fit as expected”*
**Weight Light**5%
*“Beautiful, lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Upholstery/Fabric Quality**2%
*“Fabric is very good”*
### **What buyers complain about **
**Size-Overall**14%
*“DOES NOT FIT”*
**Quality-Overall**7%
*“Bad quality”*
**Thickness**7%
*“Thicker than I expected”*
**Color**6%
*“different colors”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Material Quality**4%
*“thin material”*
**Durability**3%
*“Comes apart”*
**Stitch/Finish/Polish**2%
*“isn't stitched at all”*
**Washability**2%
*“This item does not wash very well after the first wash”*
**Comfort-Overall**2%
*“Comforter Is Too Small”*
### **Top return reasons **
**Color**29%
**Size-Overall**28%
**Material Quality**8%
**Advertised Vs Actual Product**6%
**Thin**5%
**Quality-Overall**4%
**Comfort-Overall**4%
**Display Colors**3%
**Value For Money**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is blue comforter set king profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 178 tracked products. 15 of 31 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the blue comforter set king niche?**
- 74 brands and 95 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in blue comforter set king?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.6%.
- **When does demand for blue comforter set king peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the blue comforter set king niche?**
- Listings span $14.35–$281.74; the average listing price is $57.01 (sweet spot $15–$100). The average incumbent carries 8,808 reviews — the moat a new listing must climb.
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