---
title: "Search terms — blue birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-birthday-decorations/search-terms"
last_updated: "2026-08-09T23:29:12.958Z"
locale: en
meta:
  description: "Niche score 54/100 · $288K/yr market · 727K searches/yr · $11.22 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $288K/yr market · 727K searches/yr · $11.22 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — blue birthday decorations - Flapen"
---

# **blue birthday decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 51Growth 19Conversion 44Competition 92Returns 60Price range 47Avg price 44Brand share 96Review moat 46Quality gap 32

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$288K**

$288K/yr · 727K searches

**Price range**

**Okay****$3.83–$24.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,923.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms