---
title: "Blue Birthday Decorations — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-birthday-decorations"
last_updated: "2026-08-09T19:51:30.886Z"
locale: en
meta:
description: "Niche score 54/100 · $288K/yr market · 727K searches/yr · $11.22 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $288K/yr market · 727K searches/yr · $11.22 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Birthday Decorations — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **blue birthday decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-11.4% this quarter) keeps it on the watch list.
Market size 51Growth 19Conversion 44Competition 92Returns 60Price range 47Avg price 44Brand share 96Review moat 46Quality gap 32
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$288K**
$288K/yr · 727K searches
**Price range**
**Okay****$3.83–$24.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,923.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue birthday decorations is a $288K/yr Amazon United States market (727K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue birthday decorations market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$281K–$337K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#634**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**68 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**29%**
Top 20: 73%
**Top-5 click share**
**23%**
Top 20: 63%
**Open market**
**67%**
- K.E.J.8% - Carnira7% - Leraqertra5% - ANSOMO5% - BTZO4% - Vicduotex4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-birthday-decorations/trend)
## **Top blue birthday decorations search terms**
- **blue birthday decorations**305K/yr-12.2%3.6% conv. - **globos de cumpleaos para hombre**97K/yr-21.6%1.2% conv. - **birthday decorations blue**46K/yr-10.8%4.0% conv. - **blue happy birthday decorations**32K/yr-9.7%3.8% conv. - **happy birthday for men**33K/yr-10.5%0.5% conv. - **birthday balloons for men**28K/yr-4.5%1.6% conv. - **birthday room decorations for men**26K/yr-12.6%0.9% conv. - **happy birthday decorations blue**25K/yr-10.6%3.2% conv. - **happy birthday balloons for men**21K/yr+4.0%2.1% conv. - **husband birthday decorations**19K/yr-2.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blue-birthday-decorations/search-terms)
## **Top blue birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$12K6%$17K8%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations**K.E.J.**$5.91**4.4★11,354 rev](https://www.amazon.com/dp/B0BWRJF5DX) [2**ANSOMO Blue and Black Happy Birthday Party Decorations for Boys Men Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Supplies 13th 16th 18th 20th 30th 40th 50th 60th 70th 80th**ANSOMO**$12.25**4.6★1,176 rev](https://www.amazon.com/dp/B0BN5RN3YW) [3**Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations**BTZO**$11.13**4.4★601 rev](https://www.amazon.com/dp/B0F2T82D51) [4**Blue Birthday Decorations for Women Men with Metallic Pastel Navy Blue Confetti White Foil Balloons Fringe Curtain Banner for 1st 15th 16th 18th 21st 25th Men Birthday Decorations**Leraqertra**$8.89**4.5★122 rev](https://www.amazon.com/dp/B0F328113F) [5**Iysoll Blue Birthday Party Decorations for Boys Men Happy Birthday Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Party Decorations for Baby Boy**Iysoll**$11.97**4.6★359 rev](https://www.amazon.com/dp/B0CLTWTMM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Romantic Birthday Decorations for Him I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals Blue Silver Special Night Decorations Husband Anniversary Surprise Bedroom Men Boyfriend Hotel Decor**Carnira**$23.80**24 rev5mo ago](https://www.amazon.com/dp/B0GLMGBZ7R) [**Romantic Birthday Decorations for Men with Black Silver Balloons Happy Birthday Banner Tea Lights and Rose Petals Birthday Decorations for Boyfriend Husband Anniversary Surprise Room Decor (73PCS)**Carnira**$24.88**25 rev5mo ago](https://www.amazon.com/dp/B0GLMT34G7) [**Blue Birthday Decorations Happy Birthday Banner Blue Streamers Blue Balloons Happy Birthday Decorations for Men Boys**Timfcbs**$8.98**79 rev5mo ago](https://www.amazon.com/dp/B0GKFZPW6S) [**Navy Blue and Black Birthday Decorations for Men Black Pearl Royal Blue Silver Metallic Balloons Confetti Balloon Happy Birthday Banner Heart Balloons 18/10 Inch Star Balloon for Bday Party Supplies**Froova**$13.96**89 rev6mo ago](https://www.amazon.com/dp/B0GBWGC2R6) [**Blue Black Silver Balloons with I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals for Romantic Special Night Anniversary Valentine Day Birthday Decorations for Him Bedroom Hotel Room**Carnira**$23.22**50 rev7mo ago](https://www.amazon.com/dp/B0G645NRSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Romantic Birthday Decorations for Him I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals Blue Silver Special Night Decorations Husband Anniversary Surprise Bedroom Men Boyfriend Hotel Decor**Carnira**$23.80**4.5★**▲ 303%**](https://www.amazon.com/dp/B0GLMGBZ7R) [**Romantic Birthday Decorations for Men with Black Silver Balloons Happy Birthday Banner Tea Lights and Rose Petals Birthday Decorations for Boyfriend Husband Anniversary Surprise Room Decor (73PCS)**Carnira**$24.88**4.2★**▲ 297%**](https://www.amazon.com/dp/B0GLMT34G7) [**Blue Birthday Decorations Happy Birthday Banner Blue Streamers Blue Balloons Happy Birthday Decorations for Men Boys**Timfcbs**$8.98**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GKFZPW6S) [**Blue Black Silver Balloons with I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals for Romantic Special Night Anniversary Valentine Day Birthday Decorations for Him Bedroom Hotel Room**Carnira**$23.22**4.5★**▲ 218%**](https://www.amazon.com/dp/B0G645NRSX) [**Navy Blue and Black Birthday Decorations for Men Black Pearl Royal Blue Silver Metallic Balloons Confetti Balloon Happy Birthday Banner Heart Balloons 18/10 Inch Star Balloon for Bday Party Supplies**Froova**$13.96**4.0★**▲ 210%**](https://www.amazon.com/dp/B0GBWGC2R6)
**~~View all trending →~~**
## **What buyers say about blue birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Color**15%
*“Beautiful colors”*
**Value For Money**10%
*“Good value for the money”*
**Advertised Vs Actual Product**10%
*“As DESCRIBED”*
**Assembly/Installation**7%
*“Easy to install”*
**Design-Overall**4%
*“Love the design as well”*
**Size-Overall**4%
*“Fits great”*
**Durability**4%
*“Item was durable for the time needed”*
**Ease Of Use**3%
*“Easy peasy”*
**Gifting Purpose**3%
*“Nice gift”*
### **What buyers complain about **
**Quality-Overall**18%
*“Cheap quality”*
**Inflation/Deflation**11%
*“Balloons do not stay inflated”*
**Durability**10%
*“Poor durability”*
**Adhesion/Stickiness**7%
*“Not sticky enough”*
**Size-Overall**6%
*“Too small”*
**Assembly/Installation**6%
*“too much assembly”*
**Strength**4%
*“flimsy”*
**Value For Money**4%
*“Overpriced”*
**Color**3%
*“The color is dark”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
### **Top return reasons **
**Color**23%
**Size-Overall**20%
**Value For Money**17%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Inflation/Deflation**5%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Material Quality**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is blue birthday decorations profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 83 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the blue birthday decorations niche?**
- 68 brands and 74 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in blue birthday decorations?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 2.6%.
- **When does demand for blue birthday decorations peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blue birthday decorations niche?**
- Listings span $3.83–$24.88; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 1,924 reviews — the moat a new listing must climb.
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