---
title: "Blue and White Vase — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blue-and-white-vase"
last_updated: "2026-08-09T21:04:50.178Z"
locale: en
meta:
description: "Niche score 50/100 · $133K/yr market · 484K searches/yr · $29.55 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $133K/yr market · 484K searches/yr · $29.55 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Blue and White Vase — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **blue and white vase**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 30Growth 29Conversion 12Competition 86Returns 25Price range 85Avg price 95Brand share 95Review moat 93Quality gap 17
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****139.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$13.08–$110.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$133K**
$133K/yr · 484K searches
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue and white vase is a $133K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue and white vase market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$148K–$177K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,148**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**37%**
Top 20: 83%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**57%**
- GaLouRo9% - Liiusgelad9% - Juyuspesrk7% - SEUYUCL6% - Ceradamay6% - Maxcheck6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blue-and-white-vase/trend)
## **Top blue and white vase search terms**
- **blue and white vase**189K/yr+10.1%0.9% conv. - **chinoiserie vase**92K/yr-5.3%0.5% conv. - **blue and white vases**43K/yr+15.4%0.6% conv. - **blue floral vase**17K/yr+18.1%1.2% conv. - **porcelain vase**25K/yr-11.1%0.3% conv. - **blue white vase**19K/yr+0.1%0.9% conv. - **chinese vase**25K/yr-38.0%0.0% conv. - **blue and white pottery**15K/yr+2.4%0.4% conv. - **blue and white vases home decor**14K/yr-11.2%0.9% conv. - **white and blue vase**10K/yr+20.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blue-and-white-vase/search-terms)
## **Top blue and white vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue and White Chinoiserie vase - Vintage Ceramic vase with Antique Design Perfect for Chinoiserie Home Decor 9in Flower vase04**Liiusgelad**$22.76**4.5★88 rev](https://www.amazon.com/dp/B0F43XZZDN) [2**Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)**Juyuspesrk**$24.32**4.8★41 rev](https://www.amazon.com/dp/B0FJ75RV39) [3**GaLouRo Blue Vase Chinoiserie Vase Ginger Jar Vase for Home Decor Blue and White Porcelain Decor 9 H**GaLouRo**$31.24**4.5★218 rev](https://www.amazon.com/dp/B0B2K4NG5C) [4**Maxcheck 12 Pcs Small Blue and White Vase Mini Porcelain Chinoiserie Bud Vase Vintage Ceramic Oriental Handmade Chinese Flower Jardiniere for Home Office Shelf Table Centerpieces Decor(Classic)**Maxcheck**$56.57**4.8★90 rev](https://www.amazon.com/dp/B0CNXK1G8Y) [5**SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor**SincereLuxe**$32.00**4.9★29 rev](https://www.amazon.com/dp/B0FKZH8W3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kiiwaa Blue and White Vase Chinoiserie Ceramic Vase for Centerpiece 5.91 Vintage Flower Vase for Living Room Office Home Decor French Country Decor**Kiiwaa**$23.75**29 rev2mo ago](https://www.amazon.com/dp/B0H3W1F7C1) [**Ceramic Flower Vase Home Decor 6.2 inch Farmhouse Rustic Vintage Decorative Vases Pottery Terracotta Boho Flowers Vases for Dining Table Living Room Shelf Kitchen Bedroom (6.2-Blue and White)**RIKBVOM**$18.92**137 rev7mo ago](https://www.amazon.com/dp/B0GC56LDC1) [**Blltzzz Chinoiserie Vase 8.2 Inch Vintage Ceramic Oriental Vase Blue and White Vases for Centerpiece Porcelain Vases for Coffee Table Entryway Farmhouse Living Room Home Decor (Bule&White 8.2in)**Blltzzz**$22.62**39 rev11mo ago](https://www.amazon.com/dp/B0FJXL8XBV) [**Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)**Juyuspesrk**$24.32**41 rev11mo ago](https://www.amazon.com/dp/B0FJ75RV39) [**SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor**SincereLuxe**$32.00**29 rev1y ago](https://www.amazon.com/dp/B0FKZH8W3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kiiwaa Blue and White Vase Chinoiserie Ceramic Vase for Centerpiece 5.91 Vintage Flower Vase for Living Room Office Home Decor French Country Decor**Kiiwaa**$23.75**4.9★**▲ 216%**](https://www.amazon.com/dp/B0H3W1F7C1) [**Ceramic Flower Vase Home Decor 6.2 inch Farmhouse Rustic Vintage Decorative Vases Pottery Terracotta Boho Flowers Vases for Dining Table Living Room Shelf Kitchen Bedroom (6.2-Blue and White)**RIKBVOM**$18.92**4.7★**▲ 215%**](https://www.amazon.com/dp/B0GC56LDC1) [**Blue and White Ceramic Planter Pot Vintage Floral Oval Cachepot Vase for Indoor Plants Flowers & Succulents Glazed Chinese Porcelain Style Decorative Bowl 7.4 or 10.6 Size No Drainage**Arborus**$58.11**4.8★**▲ 177%**](https://www.amazon.com/dp/B0DLNGMM3J) [**SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor**SincereLuxe**$32.00**4.9★**▲ 116%**](https://www.amazon.com/dp/B0FKZH8W3J) [**Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)**Juyuspesrk**$24.32**4.8★**▲ 47%**](https://www.amazon.com/dp/B0FJ75RV39)
**~~View all trending →~~**
## **What buyers say about blue and white vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Definitely worth it great quality great color”*
**Color**17%
*“bold colors”*
**Size-Overall**12%
*“the perfect size”*
**Value For Money**8%
*“Well worth it”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Design-Overall**8%
*“the blue design is flawless”*
**Shape/Style**3%
*“great shape”*
**Weight Heavy**3%
*“Beautiful and heavy”*
**Gifting Purpose**2%
*“Perfect for a housewarming gift”*
**Strength**1%
*“The perfect base”*
### **What buyers complain about **
**Size-Overall**34%
*“Small set”*
**Value For Money**9%
*“Looks more expensive than it is”*
**Quality-Overall**6%
*“not good quality and small size”*
**Color**3%
*“however the coloring looked dirty”*
**Advertised Vs Actual Product**2%
*“deceptive ad”*
**Hard Feel**2%
*“Rough surface”*
**Weight Heavy**2%
*“Heavier than I expected”*
**Ease Of Use**1%
*“Hard to get assistance”*
**Smell**1%
*“I got hit in the face with that plastic/chemical smell”*
**Durability**1%
*“Would probably break easily”*
### **Top return reasons **
**Size-Overall**58%
**Color**15%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**2%
**Design-Overall**2%
**Display Colors**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Paint Quality**1%
## **Common questions**
- **Is blue and white vase profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 65 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blue and white vase niche?**
- 38 brands and 55 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in blue and white vase?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.0% — above our launch gate.
- **When does demand for blue and white vase peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blue and white vase niche?**
- Listings span $13.08–$110.06; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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