---
title: "Blow Up Mattress Twin — $681K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blow-up-mattress-twin"
last_updated: "2026-08-09T20:06:56.281Z"
locale: en
meta:
description: "Niche score 57/100 · $681K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $681K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blow Up Mattress Twin — $681K/yr Amazon US Niche (2026) - Flapen"
---
# **blow up mattress twin**
**Worth a look**
Shows a sweet-spot price point ($41.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 66Conversion 65Competition 56Returns 18Price range 88Avg price 95Brand share 27Review moat 22Quality gap 70
**Avg price**
**Incredible****$41.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.67–$106.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$681K**
$681K/yr · 283K searches
**Growth**
**Good****+45.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,308.65**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blow up mattress twin is a $681K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blow up mattress twin market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$617K–$823K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**10%**
- Intex76% - Amazon Basics6% - VOSSER3% - EnerPlex2% - Sebor2% - FUN PAC1% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/blow-up-mattress-twin/trend)
## **Top blow up mattress twin search terms**
- **blow up mattress twin**97K/yr+32.1%5.7% conv. - **twin camping mattress**25K/yr+112.4%1.4% conv. - **intex twin air mattress**31K/yr+24.6%7.0% conv. - **blow up twin mattress**19K/yr+58.7%4.8% conv. - **intex air mattress twin**21K/yr+54.8%6.5% conv. - **intex twin air mattress with built in pump**12K/yr+91.9%6.8% conv. - **twin mattress blow up**14K/yr-18.1%6.5% conv. - **small blow up mattress**9K/yr+16.7%3.0% conv. - **blow up twin mattress with built in pump**9K/yr+48.1%5.6% conv. - **blow up mattress twin size**9K/yr+19.8%5.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/blow-up-mattress-twin/search-terms)
## **Top blow up mattress twin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$54K12%$82K16%$109K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intex 67765ED Dura-Beam Deluxe Comfort-Plush Mid-Rise Air Mattress : Fiber-Tech Twin Size Built-in Electric Pump 13in Bed Height 300lb Weight Capacity**Intex**$44.52**4.3★17,414 rev](https://www.amazon.com/dp/B0869FJCVG) [2**Intex 64757E Dura-Beam Standard Downy Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately**Intex**$13.93**4.3★5,589 rev](https://www.amazon.com/dp/B0989JLFGW) [3**Intex Raised Airbed Mattress with Built-in Pump Dura-Beam Plus Pillow Twin - Portable Inflatable Luxury Blow-Up Bed for Adults Camping Guests**Intex**$38.73**4.3★27,877 rev](https://www.amazon.com/dp/B0869FL812) [4**Intex Twin Size Air Mattress 18in Height Built-in Pump Dura-Beam Deluxe Comfort-Plush - Portable Inflatable Blow-up Bed for Camping Travel Guests**Intex**$43.44**4.3★22,148 rev](https://www.amazon.com/dp/B0869D64HL) [5**Intex 64131ED Dura-Beam Plus Deluxe Pillow Mattress Air Bed: Fiber-Tech Twin Size Built-in Electric Pump 16.5in Bed Height 300lb Weight Capacity**Intex**$38.91**4.3★12,086 rev](https://www.amazon.com/dp/B0869F6JYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweetcrispy Weight Capacity 660 lbs Air Bed Double Height Non-Slip Bottom Design Twin Air Mattress - 18 Inflatable Blow Up Airbed with Built-in High Capacity Pump for Home or Camping**Sweetcrispy**$36.63**178 rev2mo ago](https://www.amazon.com/dp/B0H1QYLBVZ) [**Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Twin Size 18-Inch Height for Camping or Travel**Amazon Basics**$42.34**235 rev6mo ago](https://www.amazon.com/dp/B0F33X8Z21) [**OhGeni Twin Air Mattress with Built in Pump Family Choice Award Winner 13 Camping Inflatable Blow up Bed with External Valve Portable Foldable Airbed for Home & Outdoor 300lbs**OhGeni**$48.61**4,566 rev6mo ago](https://www.amazon.com/dp/B0G8YS3XR5) [**Amazon Basics Inflatable Air Mattress Twin with Built-in Pump**Amazon Basics**$28.40**236 rev7mo ago](https://www.amazon.com/dp/B0F5VXKH3Z) [**Sebor Air Mattress with Built-in Pump Comfortable Self-Inflating Air Mattress with High-Speed Pump Durable Blow Up Mattress Twin with Storage Bag for Guest Camping (Khaki White 18 Twin XL)**Sebor**$63.47**357 rev9mo ago](https://www.amazon.com/dp/B0FVM1JFG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweetcrispy Weight Capacity 660 lbs Air Bed Double Height Non-Slip Bottom Design Twin Air Mattress - 18 Inflatable Blow Up Airbed with Built-in High Capacity Pump for Home or Camping**Sweetcrispy**$36.63**4.4★**▲ 208%**](https://www.amazon.com/dp/B0H1QYLBVZ) [**OhGeni Twin Air Mattress with Built in Pump Family Choice Award Winner 13 Camping Inflatable Blow up Bed with External Valve Portable Foldable Airbed for Home & Outdoor 300lbs**OhGeni**$48.61**4.3★**▲ 200%**](https://www.amazon.com/dp/B0G8YS3XR5) [**Intex Dura-Beam Deluxe Ultra Plush Air Mattress : Fiber-Tech Built-in Electric Pump 18in Bed Height 300lb Weight Capacity Twin Size**Intex**$53.36**4.4★**▲ 187%**](https://www.amazon.com/dp/B08GYCM966) [**Amazon Basics Inflatable Air Mattress Twin with Built-in Pump**Amazon Basics**$28.40**4.2★**▲ 156%**](https://www.amazon.com/dp/B0F5VXKH3Z) [**Intex Dura-Beam Standard Pillow Top Airbed Comfortable Blow Up Portable Air Mattress with Built-in Electric Pump and Carrying Bag Twin Size Blue**Intex**$28.57**4.3★**▲ 134%**](https://www.amazon.com/dp/B0869DHHWD)
**~~View all trending →~~**
## **What buyers say about blow up mattress twin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Comfortable too”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**9%
*“Great deal”*
**Ease Of Use**5%
*“Very handy”*
**Size-Overall**5%
*“Great compact size”*
**Durability**4%
*“The bed is extremely durable and comfortable”*
**Assembly/Installation**4%
*“Easy set up”*
**Advertised Vs Actual Product**3%
*“Worked as advertised”*
**Strength**2%
*“It's sturdy”*
**Cushion**2%
*“Love this cushions this is the second one I bought this is top quality purchase”*
### **What buyers complain about **
**Inflation/Deflation**21%
*“Deflates easily”*
**Leak-Proof**15%
*“It leaks”*
**Durability**12%
*“Didnt last”*
**Quality-Overall**7%
*“Extremely low quality”*
**Comfort-Overall**4%
*“Not comfortable for my back -”*
**Size-Overall**4%
*“Super small”*
**Noise Level**3%
*“makes lots of noises”*
**Functionality-Overall**3%
*“fails at its function”*
**Value For Money**3%
*“Notworth the price”*
**Advertised Vs Actual Product**3%
*“Not as described”*
### **Top return reasons **
**Size-Overall**27%
**Inflation/Deflation**16%
**Leak-Proof**12%
**Comfort-Overall**10%
**Value For Money**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Noise Level**2%
**Material Quality**1%
## **Common questions**
- **Is blow up mattress twin profitable to sell on Amazon United States?**
- The niche generates $681K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the blow up mattress twin niche?**
- 16 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in blow up mattress twin?**
- Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Durability. The return rate is 7.0% — above our launch gate.
- **When does demand for blow up mattress twin peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the blow up mattress twin niche?**
- Listings span $13.67–$106.34; the average listing price is $41.13 (sweet spot $15–$100). The average incumbent carries 10,309 reviews — the moat a new listing must climb.
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