---
title: "Trend — blanket ladder - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/blanket-ladder/trend"
last_updated: "2026-07-21T09:44:41.165Z"
locale: en
meta:
  description: "blanket ladder shows a sweet-spot price point ($35.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "blanket ladder shows a sweet-spot price point ($35.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blanket ladder - Flapen"
---

# **blanket ladder**

**Worth a look**

Shows a sweet-spot price point ($35.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 14Conversion 15Competition 75Returns 45Price range 95Avg price 95Brand share 84Review moat 66Quality gap 62

**Avg price**

**Incredible****$35.95**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.00–$72.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.3M**

$1.3M/yr · 2.9M searches

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****870.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch