---
title: "Trend — black washcloth - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-washcloth/trend"
last_updated: "2026-08-06T19:56:44.258Z"
locale: en
meta:
  description: "Niche score 59/100 · $347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black washcloth - Flapen"
---

# **black washcloth**

**Worth a look**

Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 31Conversion 93Competition 54Returns 87Price range 72Avg price 66Brand share 69Review moat 21Quality gap 58

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.25–$37.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$347K**

$347K/yr · 217K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,858.22**

avg incumbent reviews — the moat a new listing must climb

## Trend