---
title: "Black Washcloth — $347K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-washcloth"
last_updated: "2026-08-09T16:13:11.306Z"
locale: en
meta:
description: "Niche score 59/100 · $347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Washcloth — $347K/yr Amazon US Niche (2026) - Flapen"
---
# **black washcloth**
**Worth a look**
Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 31Conversion 93Competition 54Returns 87Price range 72Avg price 66Brand share 69Review moat 21Quality gap 58
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.25–$37.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$347K**
$347K/yr · 217K searches
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,858.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black washcloth is a $347K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black washcloth market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$348K–$417K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**29%**
- HOMEXCEL20% - Utopia Towels17% - Keith Lun9% - LIVINATI9% - American Soft Linen9% - UNIMADE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +4.7% search growth over the last 90 days.
6K4KPrime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-washcloth/trend)
## **Top black washcloth search terms**
- **black washcloth**76K/yr-10.3%10.8% conv. - **black washcloths**24K/yr+36.8%9.4% conv. - **black face towels**26K/yr+3.3%7.8% conv. - **black wash cloths for face**22K/yr+18.7%12.3% conv. - **black wash cloths**19K/yr+8.8%8.8% conv. - **wash cloths black**6K/yr+23.3%7.8% conv. - **black washcloths for face**8K/yr-2.1%12.2% conv. - **black wash cloth**7K/yr+5.5%8.1% conv. - **black washcloths for bathroom**6K/yr+1.6%9.8% conv. - **black cotton washcloths**5K/yr+30.8%5.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-washcloth/search-terms)
## **Top black washcloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$35K15%$52K20%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOMEXCEL Black Washcloths 12 Pack Highly Absorbent and Soft Microfiber Face Towel Makeup Remover Towels Multi-Purpose Wash Cloths for Bathroom Hotel Spa Gym and Kitchen 12x12 Inch**HOMEXCEL**$8.43**4.3★6,437 rev](https://www.amazon.com/dp/B0DF2KQVFZ) [2**Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Black**Utopia Towels**$21.30**4.6★72,124 rev](https://www.amazon.com/dp/B07TG9PRB9) [3**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**4.4★90 rev](https://www.amazon.com/dp/B0GHMSYWVZ) [4**American Soft Linen Luxury Washcloths for Bathroom 600 GSM 100% Cotton 4 Piece Turkish Wash Cloth Set 13x13 in Soft Rags for Body and Face Black Washcloths**American Soft Linen**$10.46**4.6★14,108 rev](https://www.amazon.com/dp/B0856QJ36T) [5**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**4.5★140 rev](https://www.amazon.com/dp/B0GHJYKVD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**140 rev3mo ago](https://www.amazon.com/dp/B0GHJYKVD8) [**LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$14.92**55 rev3mo ago](https://www.amazon.com/dp/B0GHJNQPPH) [**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**90 rev4mo ago](https://www.amazon.com/dp/B0GHMSYWVZ) [**GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in**GLIMGLINT**$6.25**178 rev10mo ago](https://www.amazon.com/dp/B0FNRLBN7T) [**Orighty Wash Cloths 10 Pack Face Towels Soft Quick-Drying Washcloths Multi-Purpose Microfiber Face Cloths for Bathroom Gym Spa Hotel Travel 11.5x11.5 Black**Orighty**$6.57**5,149 rev10mo ago](https://www.amazon.com/dp/B0FMFDZ772)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$14.92**4.6★**▲ 263%**](https://www.amazon.com/dp/B0GHJNQPPH) [**LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$9.31**4.5★**▲ 259%**](https://www.amazon.com/dp/B0GHJYKVD8) [**Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black**Keith Lun**$9.59**4.4★**▲ 203%**](https://www.amazon.com/dp/B0GHMSYWVZ) [![DAN RIVER 12 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes Black](https://m.media-amazon.com/images/I/41rmYXctgQL.jpg)**DAN RIVER 12 Pack Wash Cloths for Showering \[12x12\] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes Black**DAN RIVER**$17.14**4.2★**▲ 199%**](https://www.amazon.com/dp/B0CJMHGPMH) [**12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)**CYCLXY**$13.81**4.4★**▲ 196%**](https://www.amazon.com/dp/B0FCBPTBM2)
**~~View all trending →~~**
## **What buyers say about black washcloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Love it nice and smooth”*
**Quality-Overall**10%
*“Beautifully made”*
**Value For Money**9%
*“Worth it”*
**Ease Of Cleaning**7%
*“clean surfaces nicely”*
**Thickness**6%
*“thick material”*
**Absorbency**6%
*“They are absorbent”*
**Washability**6%
*“These are nice wash clothes”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Color**4%
*“Love the black color”*
**Durability**3%
*“its holding up strong”*
### **What buyers complain about **
**Quality-Overall**12%
*“Not good quality”*
**Thickness**9%
*“It felt very thin through the bag”*
**Washability**6%
*“Tore apart after one wash”*
**Color**5%
*“I had a hard time finding black ones”*
**Absorbency**5%
*“Not absorbent”*
**Size-Overall**5%
*“too big”*
**Material Quality**5%
*“Linty & not the best material”*
**Value For Money**3%
*“Cheap cheap I returned these not worth your money”*
**Moist/Dry**3%
*“doesnt dry face well”*
**Ease Of Cleaning**3%
*“To big very aggressive to be wiping your face with”*
### **Top return reasons **
**Material Quality**27%
**Size-Overall**23%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Thin**7%
**Stitch/Finish/Polish**4%
**Color**2%
**Value For Money**2%
**Soft Feel**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is black washcloth profitable to sell on Amazon United States?**
- The niche generates $347K/yr across 27 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the black washcloth niche?**
- 18 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black washcloth?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Washability. The return rate is 1.4%.
- **When does demand for black washcloth peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the black washcloth niche?**
- Listings span $6.25–$37.77; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 10,858 reviews — the moat a new listing must climb.
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