---
title: "Black Votive Candles — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-votive-candles"
last_updated: "2026-08-09T17:25:29.062Z"
locale: en
meta:
description: "Niche score 46/100 · $13K/yr market · 22K searches/yr · $16.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $13K/yr market · 22K searches/yr · $16.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Votive Candles — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **black votive candles**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 20Conversion 44Competition 82Returns 32Price range 72Avg price 79Brand share 95Review moat 24Quality gap 48
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.46–$34.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,153.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 22K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black votive candles is a $13K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black votive candles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$33K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **23.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**37%**
Top 20: 89%
**Top-5 click share**
**33%**
Top 20: 82%
**Open market**
**57%**
- Amusaer9% - BERYSCEN9% - Homemory7% - Jeximing7% - Beilisen6% - Royal Imports6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -10.2% search growth over the last 90 days.
1K600Spike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-votive-candles/trend)
## **Top black votive candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3816%$7629%$1K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Votive Candles 9 Packs Unscented Small Votives for Halloween Wedding Holiday Party Home (8 Hour) 1.5 D x 1.25 H**Amusaer**$9.94**4.5★454 rev](https://www.amazon.com/dp/B0CHVWH9PW) [2**12 Pack Black Unscented Glass Filled Votive Candles Soy Wax Candle Ideal Gifts for Spa Weddings Birthdays Holidays Party**Jeximing**$18.82**5.0★9 rev](https://www.amazon.com/dp/B0CW1MC5H1) [3**9 Pack Black Votive Candles Unscented Votive Candles Ideal for Halloween Decor Parties Meditation and Home Ambiance - 1.25 Inches Tall 1.5 Inches Diameter**Beilisen**$9.85**4.3★48 rev](https://www.amazon.com/dp/B0DMFGSJ8M) [4**Royal Imports Black Votive Candles Unscented Candles Pack of 72**Royal Imports**$34.12**4.2★528 rev](https://www.amazon.com/dp/B07SLC897C) [5**10 Hour Black Votive Candles for Weddings Party Halloween and Emergency Set of 36 Unscented Bulk Candles for Restaurants and Home Decoration**Mi Ka YIa**$19.79**4.3★708 rev](https://www.amazon.com/dp/B0C5QGFHL7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 Packs Black Votive Candles Unscented Small 1.5 Inch by 1.25 Inch Wax Candles for Halloween Wedding Party Home Table Decor - 8 Hours Burn Time**Yusevot**$9.98**91 rev2mo ago](https://www.amazon.com/dp/B0FP1S3Q6G) [**MAQIHAN 25PCS Black Tealight Candles Bulk - Mini Votive Tea Light Candles**MAQIHAN**$7.46**2,563 rev1y ago](https://www.amazon.com/dp/B0DZCHSBHG) [**9 Pack Black Votive Candles Unscented Votive Candles Ideal for Halloween Decor Parties Meditation and Home Ambiance - 1.25 Inches Tall 1.5 Inches Diameter**Beilisen**$9.85**48 rev1y ago](https://www.amazon.com/dp/B0DMFGSJ8M) [**Simply Soson Votive Candles Bulk 24 Filled Black Votive Candle Holder 10 Hours Burn time**Simply Soson**$23.30**22 rev1y ago](https://www.amazon.com/dp/B0DKKYRRGH) [**UPBUD Black Votive Candle Holders Set of 24 Speckled Mercury Candle Holders for Wedding Centerpiece Table Decorations Tealight Candle Holder for Party Bridal Shower Decor Home Decor**UPBUD**$27.39**193 rev2y ago](https://www.amazon.com/dp/B0D3KPWPKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**9 Packs Black Votive Candles Unscented Small 1.5 Inch by 1.25 Inch Wax Candles for Halloween Wedding Party Home Table Decor - 8 Hours Burn Time**Yusevot**$9.98**4.3★**▲ 480%**](https://www.amazon.com/dp/B0FP1S3Q6G) [**Set of 20 Black Votive Candles for Halloween Pumpkin Clear Glass Filled Unscented Soy Wax Candle for Dinner Parties Home Decorations and DIY**BERYSCEN**$21.75**4.3★**▲ 395%**](https://www.amazon.com/dp/B0CDW66QFH) [**SUPMIND 24pcs Dark Blue Glass Votive Candle Holders Bulk for Wedding**SUPMIND**$28.43**4.8★**▲ 184%**](https://www.amazon.com/dp/B0CM675JGB) [**BESTOYARD 12Pcs Frosted Black Glass Votive Candle Holders Modern Tea Light Holders for Table Centerpieces Home Decor Wedding & Party - Christmas Decorative Set**BESTOYARD**$28.57**4.1★**▲ 90%**](https://www.amazon.com/dp/B0CGP6C7CR) [**10 Hour Black Votive Candles for Weddings Party Halloween and Emergency Set of 36 Unscented Bulk Candles for Restaurants and Home Decoration**Mi Ka YIa**$19.79**4.3★**▲ 89%**](https://www.amazon.com/dp/B0C5QGFHL7)
**~~View all trending →~~**
## **What buyers say about black votive candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**17%
*“the warm glow of the lights”*
**Quality-Overall**15%
*“Nice quality motives for a good price”*
**Color**13%
*“Its nice to have a color choice”*
**Advertised Vs Actual Product**13%
*“Exactly as described”*
**Size-Overall**8%
*“Perfect size”*
**Efficiency**6%
*“Work well”*
**Value For Money**5%
*“affordable too”*
**Durability**5%
*“Long lasting”*
**Battery Life**4%
*“the battery life is amazing with these”*
**Touch/Button Controls**4%
*“they were just the right touch”*
### **What buyers complain about **
**Color**30%
*“They look more brown compared to all the black things around it”*
**Size-Overall**23%
*“Small”*
**Quality-Overall**20%
*“These are the worst quality candles I have ever had”*
**Flammable**3%
*“the flames broke my votive glass holders on more than 1 occasion”*
**Brightness/Shine/Glow**3%
*“Missing a light”*
**Thickness**3%
*“The wick is too thick”*
**Bulb Flicker/Dimming/Color**3%
*“Subtle flicker”*
**Smell**2%
*“no scent and wax came off as purple in normal light when i needed black, white at top almost looks like mold”*
**Value For Money**2%
*“The are roughly $2 a candle which is a bit more than they need to be”*
### **Top return reasons **
**Size-Overall**46%
**Color**15%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Bulb Flicker/Dimming/Color**5%
**Brightness/Shine/Glow**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Smell**2%
## **Common questions**
- **Is black votive candles profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black votive candles niche?**
- 28 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in black votive candles?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 4.4%.
- **When does demand for black votive candles peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the black votive candles niche?**
- Listings span $7.46–$34.12; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 5,154 reviews — the moat a new listing must climb.
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