---
title: "Black Vase — $279K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-vase"
last_updated: "2026-08-09T16:11:42.462Z"
locale: en
meta:
description: "Niche score 55/100 · $279K/yr market · 594K searches/yr · $28.10 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $279K/yr market · 594K searches/yr · $28.10 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Black Vase — $279K/yr Amazon US Niche (2026) - Flapen"
---
# **black vase**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Market size 50Growth 23Conversion 21Competition 96Returns 23Price range 89Avg price 95Brand share 97Review moat 81Quality gap 24
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.67–$86.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****377.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$279K**
$279K/yr · 594K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black vase is a $279K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black vase market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$281K–$351K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#854**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**109 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**27%**
Top 20: 54%
**Top-5 click share**
**17%**
Top 20: 41%
**Open market**
**70%**
- OTDCGI8% - FancyPlus6% - RyddeligHome5% - GUKJOB4% - TBWIND4% - JUZAI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/black-vase/trend)
## **Top black vase search terms**
- **black vases**90K/yr-8.6%1.1% conv. - **black and white vase**57K/yr-13.3%0.5% conv. - **black flower vase**56K/yr-17.1%1.2% conv. - **black vases for centerpieces**56K/yr-16.2%0.7% conv. - **small black vase**43K/yr+7.1%1.8% conv. - **tall black vase**47K/yr-8.8%0.6% conv. - **large black vase**40K/yr+5.5%0.8% conv. - **black vase with greenery**14K/yr+268.7%0.7% conv. - **black vases for flowers**31K/yr-9.4%1.4% conv. - **black glass vase**40K/yr-21.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/black-vase/search-terms)
## **Top black vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$11K6%$17K8%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Vase for Flowers Plants Matte Vases for Modern Table Shelf Home Decor Wedding Boho Decor 6 H Frosted Elegant Ceramic Vase for Pampas Grass Fluffy Stem Bouquet Lavender Flowers (Black 1)**OTDCGI**$9.87**4.6★1,140 rev](https://www.amazon.com/dp/B08YJN4VPS) [2**Ceramic Flower Vase Home Decor 7.4 in Farmhouse Table Vases Retro Vintage Living Room Kitchen Bedroom Decoration Pottery Decorative Vases for Flowers House Shelf Office Desk Dining Entryway Black**FancyPlus**$27.30**4.7★157 rev](https://www.amazon.com/dp/B0G8SXXZ43) [3**Ceramic Black Small Vase Dry Flower Vases Minimalism Style for Modern Table Shelf Fit Fireplace Bedroom Kitchen Living Room Home Decor (Black Small)**OTDCGI**$8.67**4.2★614 rev](https://www.amazon.com/dp/B09VDBNWJ7) [4**TBWIND 12pcs Glass Black Bud Vases Set Small Vases for Flowers Bud Vase for Centerpieces in Bulk Mini Vintage Vase for Rustic Wedding Decorations Office and Home Table Flower Dcor**TBWIND**$27.32**4.8★1,366 rev](https://www.amazon.com/dp/B0D5M3P1HM) [5**Modern Black Ceramic Vase 7.5 Inch Geometric Flower vases Minimalist Design for Table Shelf Centerpiece Home Decor Fit for Housewarming Weddings Birthday Christmas**QEELINBO**$9.39**4.5★122 rev](https://www.amazon.com/dp/B0FDQ34MRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Pack Modern Round Vases Flower Buckets 11.8 Inch Inch Plastic Floral Flower Vases for Centerpieces Floral Display Decorative Buckets Table Home Bridal Shower Wedding Festival Decorations Black**CIEOVO**$27.65**18 rev4mo ago](https://www.amazon.com/dp/B0GS5SJ5NW) [**Ceramic Flower Vase Home Decor 9 in Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Pottery Decorative Vases for Flowers House Book Shelf Office Coffee Desk Dining Entryway Black**FancyPlus**$27.94**157 rev5mo ago](https://www.amazon.com/dp/B0G8VM8QYK) [**Ceramic Flower Vase Home Decor 7.4 in Farmhouse Table Vases Retro Vintage Living Room Kitchen Bedroom Decoration Pottery Decorative Vases for Flowers House Shelf Office Desk Dining Entryway Black**FancyPlus**$27.30**157 rev5mo ago](https://www.amazon.com/dp/B0G8SXXZ43) [**Black Vase for Home Decor - Tall Ella Flower Vase for Centerpieces**RyddeligHome**$34.50**12 rev7mo ago](https://www.amazon.com/dp/B0G5471N75) [**ELYSIIRENA 5.5 Inch Ceramic Flower Vase Small Black Vase for Home Decor**ELYSIIRENA**$24.09**96 rev7mo ago](https://www.amazon.com/dp/B0FZRRQLZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Pack Modern Round Vases Flower Buckets 11.8 Inch Inch Plastic Floral Flower Vases for Centerpieces Floral Display Decorative Buckets Table Home Bridal Shower Wedding Festival Decorations Black**CIEOVO**$27.65**4.2★**▲ 290%**](https://www.amazon.com/dp/B0GS5SJ5NW) [**Black Vase for Home Decor - Tall Ella Flower Vase for Centerpieces**RyddeligHome**$34.50**4.2★**▲ 263%**](https://www.amazon.com/dp/B0G5471N75) [**Sawoake Mini Bud Vases As Wedding Centerpieces for Tables Clear Bud Vases for Flowers Small Flower Vases Suitable for Birthday Party Anniversary Wedding Reception Baby Shower (Matt Black 12PCS)**Sawoake**$20.80**4.7★**▲ 253%**](https://www.amazon.com/dp/B0FXL1HKT6) [**Ceramic Flower Vase Home Decor 7.4 in Farmhouse Table Vases Retro Vintage Living Room Kitchen Bedroom Decoration Pottery Decorative Vases for Flowers House Shelf Office Desk Dining Entryway Black**FancyPlus**$27.30**4.7★**▲ 206%**](https://www.amazon.com/dp/B0G8SXXZ43) [**SilkSerenade Large Black Matte Flower Vase for Bedroom Kitchen Living Room Table Contemporary Farmhouse Decorative Ella Flowers Iron Vases Rustic Tall Earthy Wabi Sabi Modern Centerpieces Home Decor**Silk Serenade**$31.31**4.7★**▲ 185%**](https://www.amazon.com/dp/B0G4L94323)
**~~View all trending →~~**
## **What buyers say about black vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The vase is high quality”*
**Design-Overall**11%
*“looks clean and sleek”*
**Size-Overall**10%
*“Fit just right”*
**Color**10%
*“I absolutely love this black”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Value For Money**8%
*“Good value for money”*
**Shape/Style**6%
*“Cute style”*
**Strength**3%
*“Its very stable”*
**Weight Light**3%
*“not flimsy or lightweight at all”*
**Texture/Consistency-Overall**2%
*“It is textured”*
### **What buyers complain about **
**Size-Overall**48%
*“These faces are very small”*
**Quality-Overall**5%
*“Poor Quality”*
**Advertised Vs Actual Product**4%
*“The picture is misleading”*
**Value For Money**4%
*“expensive than it is”*
**Color**3%
*“Its not as black as pictured”*
**Paint Quality**1%
*“the paint/glaze job was slopped on”*
**Strength**1%
*“Okay a little flimsy”*
**Rusts/Corrodes**1%
*“rusted with water”*
**Leak-Proof**1%
*“Leaks”*
**Weight Heavy**1%
*“They are MUCH heavier than they look, too”*
### **Top return reasons **
**Size-Overall**67%
**Color**7%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Material Quality**2%
**Shape/Style**1%
**Display Colors**1%
**Functionality-Overall**1%
## **Common questions**
- **Is black vase profitable to sell on Amazon United States?**
- The niche generates $279K/yr across 149 tracked products. 10 of 46 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black vase niche?**
- 109 brands and 119 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in black vase?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.
- **When does demand for black vase peak?**
- Demand peaks in Jan–Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black vase niche?**
- Listings span $8.67–$86.74; the average listing price is $28.10 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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