---
title: "Search terms — black table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/black-table/search-terms"
last_updated: "2026-08-09T18:13:17.586Z"
locale: en
meta:
  description: "Niche score 54/100 · $110K/yr market · 160K searches/yr · $67.86 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $110K/yr market · 160K searches/yr · $67.86 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black table - Flapen"
---

# **black table**

**Worth a look**

Shows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Market size 26Growth 25Conversion 13Competition 96Returns 63Price range 41Avg price 87Brand share 97Review moat 52Quality gap 53

**Brand share**

**Incredible****21%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$67.86**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,415.68**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$17.83–$220.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$110K**

$110K/yr · 160K searches

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms